Garlic Marketing Show

SEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO. Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve. Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥What You’ll Learn:Knowing the Adoption Cycle Curve and Taking Advantage of ItOptimizing Your Business for AI SearchesThe TRUTH Behind AI Search OptimizationThinking About ChatGPT 20Metrics Are Going Away and What You Should Focus on InsteadSaturated vs Unsaturated ProfitsThe Advantage Small Companies Have Over Larger Companies in AI and SEOAmazing ChatGPT Prompts for Future-Proofing Your SEO ContentThe AI Habits You Need to CreateThe Future of AI and VideoConnect with Greg Brooks:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today. 🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.Check out the episode now! Let’s turn those abandoned carts into sales!What You’ll Learn:Unique Features of Klaviyo That Make It Much More PowerfulIntegrating Wine Direct: Streamlining customer data management and targeting.Integrating 4 Million Tickets into Klaviyo to Find WhalesAddressing the 70% Cart Abandonment RateThe Reality of Hidden Challenges in E-commerceDoubling the Reach of Cart Recovery EffortsThe Problems with the Nike StoreOne Simple Pop-Up to Increase Cart Retention by 50%Targeting Whales Who Abandon MoreWinning the Adobe Innovation AwardConnect with Joe Rollinson:WebsiteLinkedinWebsite Service Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did. What You’ll Learn:Overcoming Adversity: Writing the Disneyland BookWalt Disney's Bankruptcy and BeliefWalt Disney's Innovations and Customer ObsessionWalt Disney's Legacy and RecognitionWalt Disney's Final Days and His Love for DisneylandWalt Disney's Leadership and VisionThe Disagreeable Genius: Walt Disney's Unique ApproachComparing Visionaries: Walt Disney and Steve JobsConnect with Jeffrey Barnes:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.Pretty cool, right?In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%! Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!What You’ll Learn:Understanding the B2B Buyer’s Journey is Completely Different than a B2C buyer's JourneyThe Importance of Targeted Content Over VolumeEffective Use of LinkedIn for B2B MarketingSigns of Marketing Team BurnoutOne by Four or One by Five Strategy ApproachConnect with Sarah Noel Block:WebsiteLinkedinGet 50% OFF Your StrategicSpark SessionResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.What You’ll Learn:How to use AI to brainstorm content ideasThe best AI tools for creators ️How to repurpose your content with AINavid's biggest takeaways from the AI for Creator SummitConnect with Navid Moazzez:Website PersonalLinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you! What You’ll Learn:Harnessing Books as Ultimate Authority Tools in MarketingDifferentiating Between Bestsellers and Profitable Client-Attracting BooksLevels of Credibility Associated with AuthorshipUsing Books as a Strategic Referral Marketing ToolThe 'Million Dollar Book Blueprint' for Targeting Ideal ClientsPost-Publication Strategies for Maximizing Book ImpactSustaining Book Relevance and Engagement Over TimeInnovative Referral Techniques Through Book DistributionEnhancing Business Growth with Strategic AuthorshipConnect with Steve Gordon:Website LinkedinYouTubePodcastBooksResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process. The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.What You’ll Learn:Pitfalls of SaaS AdvertisingValue of Dumb Questions and Constructive CriticismWin-Loss Program for Aligning Sales and MarketingBest Practices for Persona Development and DifferentiationBenefits of Aligning Sales and Marketing Efforts with Market InsightsConnect with Brady Jensen:Website LinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship. We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.What You’ll Learn:The Importance of Selling with DignityMisconceptions of Sales and Overcoming ThemPower of Video TestimonialsThe Lie of Sales Numbers and When to Quit Your Day JobImportance of Resetting Your Sales MindsetNarrowing Down Your Client ListRole of Trust and Relationship in High Ticket SalesMisconception of Sales as a Numbers GameThe Importance of Listening in SalesConnect with Harry Spaight:Website LinkedinPodcastBook ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors. This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. What You’ll Learn:Navigating the Shift in Nonprofit FundraisingHow Nonprofits Can Thrive with Donor-Driven StrategiesUnderstanding the Psychology of GivingThe Critical Role of Value in Nonprofit FundraisingConnect with Greg Warner:Website LinkedinYouTubeResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel