Share

cover art for Creating a Successful Infomercial in 2022 From OxiClean’s Infomercial Man (and over 100 infomercials), Jon LaClare

Garlic Marketing Show

Creating a Successful Infomercial in 2022 From OxiClean’s Infomercial Man (and over 100 infomercials), Jon LaClare

Season 4, Ep. 53

Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.


What You’ll Learn:
  • Launching his career with OxiClean
  • Billy Mays' Secret for Success with OxiClean
  • The Simple 2-Minute Style That Stills Works in Infomercials
  • How to Build Credibility Fast
  • The Power of the Irresistible Offer
  • How to Create an Amazing Call To Action in Online Infomercials
  • The Perfect Launch Process for Your New Product
  • The Magic Questions to Truly Test Pricing
  • The Three Legs of a Great Infomercial Campaign
  • How to Scale Infomercials Digitally
  • The Biggest Mistakes in Infomercials


Connect with Jon:

LinkedIn

Harvest Growth


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

More episodes

View all episodes

  • 38. How EfficientAide Provides Fractional VA Services to Help Clients “Buy Back Their Time and Eliminate Worry"

    25:48
    Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth.If you’re looking to accelerate your business growth through leverage, definitely check out this video!What You’ll Learn:The Top Three Challenges in Business DevelopmentHow Visionaries Ensure Follow-Through in Business Development InitiativesCrafting Automated Response Systems to Streamline Business ProcessesAmplifying Leadership Visibility: The Power of Podcasts and Executive AssistantsLeveraging Connector Networks for Enhanced Referral-Driven Lead GenerationIdentifying the Three Key Qualities of an Ideal Executive Assistant for EOS ImplementationOptimizing EOS Frameworks with Executive Assistant SupportStrategies to Reclaim 7 Hours Each Week for Strategic Business GrowthConnect with Kyle Walbrun:Website LinkedinEmail ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 37. Dave Albano on When to Hire a Fractional CMO to Becoming a Fractional CMO

    34:34
    Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory. 🎧 Listen, learn, and leap forward with The Garlic Marketing Show.What You’ll Learn:Worked Directly with Bob Proctor, Ryan Deiss, and Russell BrunsonThe #1 Tool to Overcome Entrepreneurship ChallengesWhen Should Agencies Become Fractional CMOsThe Sweet Spot for Hiring a Fractional CMO and When You Should NOT Hire a Full-Time CMOThe Problem with Having a Single Agency Doing EverythingThe Danger of Not Having a Fractional CMOWhen Dave Decided to Move from Being an Agency Owner to a Fractional CMOChoosing Between Being an Agency and a Fractional CMO.The Tools That You Need as a Fractional CMOHis Favorite Tools and Insights from Ryan DeissHow He Became Semi-Retired as a Fractional CMO Working Only Tuesday Through ThursdayThe Markers of Wealth and FreedomThree Questions You Need to Ask Yourself to Decide if Being a Fractional CMO is Right for YouConnect with Dave Albano:Website LinkedinFacebookResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 36. ChatGPT Prompts to Create AI Press Releases with eReleases Mickie Kennedy

    25:33
    In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.What You’ll Learn:Leverage AI to Draft Press ReleasesCraft Captivating ChatGPT QuotesAI Falls Short with Headlines and QuotesPowerful Quotes Give Stories a HookVivid Quotes Beat Generic OnesChatGPT to Brainstorm Release IdeasPrompt ChatGPT for Press Release DraftseReleases Leverages Editorial Downtime150+ Pickups from 1 Strategic ReleasePitch Local Media DirectlyConsistency Wins with Local OutreachProactive Pitches Get Repeat CoverageLaunch a 6-8 Release PR CampaignShare the Story Behind the BusinessPress Clips Build a Brag BookProvide Compelling Story AnglesConnect with Mickie Kennedy:Website LinkedIn PR StrategyResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 35. Website Design Mistakes Killing Conversions with FigPii Khalid Saleh

    38:31
    Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. What You’ll Learn:Where Your Website Needs to Be NormalBuilding Motorola's E-commerce Website $50 Million Ended Up with 10 OrdersOptimizing eBay with A/B TestHow to See EXACTLY How People Are Using Your SoftwareOptimizing the About UsHow to Ask Visitors What's Wrong on Your WebsiteGiving the Impression Your Business Is Bigger Than It IsThe #1 Thing Most Common Mistake on WebsitesThe #1 Thing You SHOULD Add to WebsitesThe One Thing That Launched FigPii's SuccessThe #1 Thing You Need Above the FoldConnect with Khalid Saleh:Website Figpii websiteLinkedIn 
  • 34. Bob Shenefelt in Finding Purpose Beyond Money and Status Through Aligning Your Life with Your "Why"

    28:17
    Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose.Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining a peer community. Tune in to gain insight into redefining entrepreneurial success and living your vision.What You’ll Learn:The Power of Why, What, and HowWhy Entrepreneurial Freedom Doesn't Lead to Entrepreneurial FreedomWhy People Are Afraid of Creating a VisionDoctor Doug Brackman, Author of DrivenThe Daily Tool 3:3:1 at IMatterImpostor Syndrome of ProductivityHow to Apply the Visionary ForumWhy It's Lonely to Be a Part of the VisionaryOvercoming the Impostor SyndromeConnect with Bob Shenefelt:Website LinkedIn BookThe Visionary ForumResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 33. Rob Anspach Reveals His Top Book Promotion Tactics and How to Price Your Book

    30:35
    Learn Proven Book Marketing Tactics from a 40+ Book AuthorWant to effectively market your book? Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales.This offers valuable advice for authors looking to promote their books effectively. Learn how to connect with more readers and share your story widely!What You’ll Learn:Challenges of Writing Your First BookSelf-Publishing vs Traditional PublishingConsistent Marketing for BooksGetting Endorsements from Industry ExpertsRepurposing Content into New FormatsPricing Books Above 99 Cents on AmazonThe Power of Tangible Book ExperiencesApplying Disney's Magical Marketing ApproachConnect with Rob Anspach:Website LinkedIn Podcast Rob's books on Amazon: [links to top 3 books]Rob Versus (7 books)Lessons From The DojoNavigating HollywoodResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 32. 4 more ways to Land Large Clients Using YouTube: Profit, Conversion, Other Peoples Audiences Pt 2

    24:51
    In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth. 🚀From redefining client relationships with educational content to harnessing the unmatched power of YouTube's algorithm, every insight is a game-changer. 🌟This isn't just another episode; it's a transformative guide to dominating your niche. Are you ready to reshape your brand's future?Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • Why YouTube is the Best Platform for $100k Clients with Ian Garlic

    32:28
    Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online. Join me, and let's transform your digital narrative!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 30. Creating a Magazine for your Business Lowering Digital Agency CAC from $40000 to $4000

    22:51
    Ready to revolutionize your marketing strategy? In a must-watch episode, Jessica from Tulip Media Group reveals the key shifts that plummeted their customer acquisition costs from $40,000 to an astonishing $4,000. Find out how they cracked the code on PPC and organic SEO, why a top-notch website is your best sales agent, and how merging print and digital could be the game-changer you've been looking for. Plus, get a sneak peek into the future with their exploration of augmented reality in print marketing. If you're serious about optimizing your marketing budget, this episode is a must-watch packed with invaluable insightsWhat You’ll Learn:The BANT method to lower Sales TimeHow AI is Bringing Print BackCreating a Magazine Strategy to Drive Your BusinessThe Rise of Augmented Reality (AR)Engagement through QR Codes: Bridging the Gap Between Print and DigitalConnect with Jessica Embree:Website LinkedIn BookInstagram FacebookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel