Garlic Marketing Show
How to Plan and Manage Marketing Projects with Gray MacKenzie
Project management is essential to marketers because it enables them to manage their time and resources more efficiently.
You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement.
On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.
What You’ll Learn:
- WHY IS PROJECT MANAGEMENT SO IMPORTANT?
- SHOULD YOU CHARGE MORE FOR YOUR SERVICES?
- HOW TO MEASURE ROI FOR AN AGENCY
- THE HARD DECISIONS MADE BY MARKETING MANAGERS
- THE ULTIMATE GOAL OF PROJECT MANAGEMENT
Connect with Gray:
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27. How to Create and Sell with CEU's with Jim Nowakowski38:04Discover the secrets behind Jim Nowakowski, President at Interline Creative Group, Inc., and his 30-year success in the marketing industry. Learn why exceptional service and unique knowledge are essential for growth, and why traditional surveys fall short.Uncover tips on achieving an 80% email open rate, leveraging SEO for lead generation, and mastering the art of the 'backpocket story.' From losing pitches to leveraging YouTube, get actionable insights to transform your marketing strategies.What You’ll Learn:Achieved an 80% Email Open Rate Through Tailored Messaging and Superior SEO Content.How to Use SEO in Email MarketingBuilding Credibility with In-depth ContentImportance of Client FeedbackThe Power of the Backpocket StoryBoosting Professional Growth and Online VisibilityThe Key Role of Emails and Newsletters in Driving People Back to a WebsiteChallenges in Measuring B2B ROIThe Key to Filling CEUsShould You Have Links to the WebsitesThe Two Things to Grow a Marketing Business OnWhat to Do When You Lose a Pitch and How to Win From ItConnect with Jim Nowakowski:Website LinkedIn Blog Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
26. Phil Mershon New Book on Creating an Amazing Event Experience through Experience Design43:01Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement? From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!What You’ll Learn: Unforgettable Event Planning StrategiesThe Impact of Inflation on Modern EventsMastery of Experience Design for Event SuccessTypes of Networking: Unlocking Connection PotentialRole of Music in Enhancing Event EngagementBridging Speakers and Audience ExperienceHow They Use Toothbrushes to Make the Event BetterMust-Ask Questions for Event Attendee RetentionWhy Anti-Social Media Rooms Are Game-ChangersHow to Build Connection Using Your Sales PageConnecting People BEFORE the EventHow to Create "Bread" Ahead of TimeActivating Clients Ahead of Your EventCreating an Industry-Specific "Summer Camp" ExperienceAudience Evolution and Micro-CommunitiesMarketing Focus Areas Every Event Planner Should KnowThe Two Big Mistakes That Events MakeConnect with Phil Mershon:Website Website 2 LinkedIn BookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
25. Closing a Digital Marketing Agency to Start a Newsletter Media Company with Nate Kennedy28:31Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters.Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a one-step funnel process that captured 3 million subscribers. Tailored for forward-thinking digital marketers, agency leaders, and entrepreneurs hungry for actionable insights into aligning business strategy with personal aspiration, and harnessing the power of email marketing for unparalleled success.What You’ll Learn:The challenges of handling $20k per month clients Turning Down Big OpportunitiesBuilding a Lifestyle-Centric Media CompanyUnderstanding Newsletter vs. List BuildingTwo Profit-Driving Newsletter Types: Identifying the two types of newslettersCreating Faceless NewslettersFrom loving agency life to hating agency life Overcoming Digital ObstacleOwned vs. Controlled AudiencesOne-Step Funnel ProcessStrategies for Massive Subscriber GrowthConnect with Nate Kennedy: Website Nate’s Personal WebsiteLinkedIn InstagramFacebookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
24. AI Financial Marketing Strategies with James Robert Lay | Digital Growth Institute47:22James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs. He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action. Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.What You’ll Learn:The Framing of 1994: Understanding the historical context of technological and financial evolution.Why July 5th, 1994, and May 18th, 1995, were so ImportantThe Difference Between Financial Anxiety and Financial StressThe Health Toll of Financial Stress:How to Transform Financial BeliefsIQ Vs AQ Vs EQ and Which You Need: Bridging the Gap Between Education and ActionThe Real Meaning of CommunityWhat Financial Brands Have to Do Before They Can Harness AIThe Issue and the Opportunity During the Bank's Recent Financial CrisisWhere We Can Beat AIThe Most Important Content in the Age of AIGrabbing and Honoring AttentionThe Myth of the Better StoryFinancial Problems are Looking for the Hero (and What You Need to Be Instead)Connect with James Robert Lay:Website LinkedIn TwitterYouTubeBookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
23. The #1 Lead Source For a Digital Agency with Chris from On The Map26:11In this episode, Kristaps Brencans, AKA "Chris," the SEO expert and CEO of On the Map, reveals the untapped potential of SEO for law firms. He emphasizes the significance of investing in SEO to attract a steady flow of leads and explores the benefits of local SEO and Google Business Profiles.To create a winning strategy, Chris suggests targeting strategic keywords, building a strong content bank, and acquiring quality backlinks to enhance domain authority. Leveraging AI accelerates content creation and boosts creativity with captivating title tags and headings.With a perfect blend of AI and human touch, law firms can unlock explosive growth, gain a competitive edge, and dominate local markets.What You’ll Learn:Content Strategy for SEO SuccessBacklink Building: Improve Domain Authority for RankingsAI in Content Production Balancing Speed and Human TouchFocusing on Specific Terms for SEOUse of Catchy Tags for More ClicksLocal SEO Strategies: Geogrids for Area-Specific VisibilityTransparency and AccountabilityDiversified Acquisition ChannelsConnect with Chris Brencans:Website LinkedIn TwitterResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
22. Marketing Strategy for Targeting Spanish Speakers with Liel Levy37:05Explore the Untapped Potential of Hispanic Digital Marketing with Liel Levy of Nanato Media! Discover the Top 5 Targeting Segments for Latinos, learn the secrets of effective YouTube Hispanic Marketing, and understand the crucial difference between Translation and Transcreation. Unlock the most valuable Keywords and get the Ultimate Video Content Hack for engaging the rapidly growing Hispanic Market.Don't miss the chance to boost your Click-Through Rates and avoid common mistakes in Latino Marketing. What You’ll Learn:Hispanic Digital Marketing Opportunities ExploredThe 5 segments of Targeting LatinosDigital Marketing's Hispanic Market PotentialTop Search Network for Latino MarketingClick-Through Rates' Value in the Latino MarketHuge Opportunity in YouTube Hispanic MarketingThe Biggest Mistake in Hispanic MarketingTranslation vs. Transcreation the MOST valuable Keywords in the Hispanic MarketVideo Marketing Tips for the Hispanic MarketUltimate Video Content Hack for HispanicsConnect with Liel LevyWebsite LinkedIn Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
21. The Website Page for Cosmetic Surgeon that Led 200% Growth in Traffic with Bill Fukui27:08Bill Fukui, Senior VP Business Development of MedShark Digital and with over 25 years of experience in Plastic Surgery SEO and marketing, joins us for an insightful discussion.Explore the groundbreaking work in onsite optimization during Google's beta stage, the timeless 80/20 rule of digital marketing, and the nuanced truth of long-form content for SEO. Uncover the importance of delivering the right content, ADA compliance for videos, and the evolving trends in video marketing for 2023. Learn about innovative strategies such as the “Selfie Page” for building website authority, mixing video content effectively, and how these led to a 20% to 200% increase in marketing metrics.What You’ll Learn:The First Agency doing Onsite optimization when Google was in the beta stageThe 80/20 rule of Digital Marketing with 25 years of experienceThe half-truth of long-form content for SEOKey for legal video marketingWhat's more important than SEO for your business?Video Marketing Trends for 2023When to do in-depth marketing contentThe Selfie Page helps Build Website AuthorityRemarkable Marketing Metrics: 20% to 200% increase achievedConnect with Bill Fukui:Website LinkedIn Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
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