Garlic Marketing Show
Zeenk's DTC Ads Analytics Strategy with Brian Eberman
Season 5, Ep. 59
When someone mentions e-commerce, what comes to your mind first?
Maybe it’s Amazon, Shopify, or even a friend’s Etsy shop.
The e-commerce industry is getting so big that it has its own ecosystem—from content creators to data analysts, everyone’s trying to ride the upward trend.
This week on the Garlic Marketing Show, we’re joined by Brian Eberman, CEO of Zeenk, to give us insights on the industry that took the world by storm in recent years.
Get to know everything from business strategizing to tiered audiences, only on the Garlic Marketing Show.
What You’ll Learn:
- BUDGETING FOR MARKETING
- GROWTH VS. PROFIT IN THE E-COMMERCE INDUSTRY
- STRATEGIZING YOUR BUSINESS
- TARGETING THE RIGHT CUSTOMER
- MEASURING DIRECT-TO-CONSUMER SPEND EFFECT ON AMAZON SALES
Connect with Brian:
Discover where to use your customer stories now!
Supercharge your marketing and grow your business with video case stories today!
Book a Discovery Call Today with Our Experts
Top YouTube Marketing Trends for 2023
Season 6, Ep. 3
Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube. With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.What You’ll Learn:6 of the Current Marketing Trends That Will Benefit YouThe Explosive Growth of YouTubeThe #1 YouTube Trend in 2023 The Powerful Combination with YouTube AdsYouTube’s Biggest Two-Fold Opportunity: YouTube ShortsHow to Improve Your Google Ranking with ShortsGoogle’s Huge Change That Affects MarketingThe Best Videos for YouTube’s Algorithm Build A Successful YouTube Channel Using TelevisionWhy 1 Million Subscribers Isn’t Always Great Zigging When They Zag: Paying Attention to Trends Resources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneyFREE Fish in the Barrel SeriesSupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel
How to Plan and Manage Marketing Projects with Gray MacKenzie
Season 6, Ep. 2
Project management is essential to marketers because it enables them to manage their time and resources more efficiently. You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement. On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.What You’ll Learn:WHY IS PROJECT MANAGEMENT SO IMPORTANT?SHOULD YOU CHARGE MORE FOR YOUR SERVICES?HOW TO MEASURE ROI FOR AN AGENCYTHE HARD DECISIONS MADE BY MARKETING MANAGERSTHE ULTIMATE GOAL OF PROJECT MANAGEMENTConnect with Gray:LinkedInZenPilotResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel
How to Raise Prices and Profitability in a Digital Agency or Consulting Business, Nikole MacKenzie
Season 6, Ep. 1
When dealing with marketing projects, you need to start with a plan and then work backwards from there. If you don’t have any money coming in, it may be difficult for you to budget effectively. Don’t want to end up with endless problems with your marketing campaign?Then stay tuned on this very special episode of the Garlic Marketing Show.We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.What You’ll Learn:CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECTHOW TO MAXIMIZE YOUR MARKETING BUDGETTHE PROFITABILITY OF MARKETING PROJECTSTHE AVERAGE COST OF MARKETING PROJECTSConnect with Nikole:LinkedInMomentum AccountingTwitterResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel