Share

cover art for Building a Sustainable (and Successful) Beauty Business with Agatha Relota Luczo

Full Cup Conversations

Building a Sustainable (and Successful) Beauty Business with Agatha Relota Luczo

Season 2, Ep. 6

After a wildly successful career in modeling, Agatha Relota Luczo returned to her family’s ancestral roots in Sicily (literally) to found Furtuna Skin — a fully regenerative line of luxe skincare. Now the brand’s Founder and CEO, she shares the magic of La Furtuna Estate, the 800 acre farm behind Furtuna Skin, as well as the challenges involved in scaling a business while remaining steadfast in her dedication to quality, sustainability, and transparency. In this episode we talk about:


  • The complex process of developing a bespoke formula from scratch (it ain’t easy, folks!)
  • How Furtuna Skin found their niche in an overly crowded industry
  • Why “wildly potent” ingredients matter for skincare efficacy
  • Why Agatha initially chose to be the Chief Creative Officer and NOT the CEO of the company she founded
  • What “regenerative beauty” means and how it differs from clean beauty
  • How to avoid being green-washed by the other beauty brands
  • The challenges of scaling a business while maintaining high sustainability standards — and how to overcome them
  • How Agatha juggles parenting four kids while running a business


Want to experience the magic of Fortuna Skin for yourself? Agatha is offering a special discount exclusively for Full Plate Full Cup listeners! Use code FPFC20 to take 20% off your next order. Limit one per customer, valid three months from 3/24/24.


More episodes

View all episodes

  • 10. How to Overcome Fear, Master Your Mindset, and Ruthlessly Pursue Your Entrepreneurial Vision with Hilary Hoffman

    53:50
    Hilary Hoffman, the founder of SOTO Method, is a phenom in the notoriously competitive fitness industry. In this inspiring episode, Hilary details how what she learned about risk, finance, and feedback as a trader at Goldman Sachs helped her start a fast-growing fitness company, and how SOTO solves a common problem her and many busy professionals face. She gets real about the early days of running SOTO Method from her garage, why she chose to start SOTO while working full-time, and how she makes difficult decisions when it comes to business, finance, and family. Hilary also gives the best advice about how to maintain your vision amidst feedback and criticism, and exactly how to succeed in building a customer-centric business. Whether you’re an entrepreneur, ladder-climbing professional, or somewhere in-between, this episode has astute advice that will help you work smarter and happier.We talk about:Real talk about balancing financial security and bold career decisionsWhy training your mindset will benefit your career, and exactly how to do itA must-do exercise to overcome fear in your career journeyWhy Hilary is a big proponent of leaving the door open professionallyThe mindset shift you need to keep pursuing your vision when not everyone around you believes in itHow to know when feedback is valuable — and when to throw it outThe mentorship moment that transformed the way Hilary thinks about growthHow to know if startup life is for you (hint: it’s not for everyone, and that’s okay!)
  • 9. Believing in Magic & How to *Actually* Manifest with Dr. James Doty

    51:43
    In this episode, we sit down with the brilliant and surprisingly candid Dr. James Doty, author, Stanford professor, and founder of Stanford’s Center for Compassion and Altruism Research. We dive into his transformative journey from a traumatic childhood marked by poverty to his encounter with a mentor who inspired his NY Times Bestselling book “Into the Magic Shop” and also changed the trajectory of his life. With his new book, “Mind Magic: The Neuroscience of Manifestation and How It Changes Everything” James takes learnings from his own wildly fascinating life and distills them down into systems that can help us all find a little more magic in our everyday lives. We talk about:How childhood trauma can affect future success and well-beingThe profound impact of mentors in shaping one's self-worth and resilienceHow to hone your intuition and use it to build an authentic lifeRedefining "magic" as the potential for extraordinary events to manifest when we shift our outlookThe importance of self-acceptance and finding joy in the journey, regardless of external measures of successCompassion and altruism as the ultimate signs of a strong character How to see setbacks as opportunities for growth and self-discoveryHow to find awe and gratitude in everyday experiencesWhy Atheists (like Dr. Doty) can also be spiritual
  • 8. Building confidence, overcoming rejection, and creating a big life with Lydia Fenet

    51:17
    Lydia Fenet is one of, if not THE, most sought-after charity auctioneers in the world. She’s graced thousands of stages and raised over $1 billion for over 800 nonprofit organizations. Take a peek at Lydia’s Instagram or scroll through one of her books, and you’ll immediately be transfixed by her infectious energy and you-can-sit-with-me confidence. Now the founder of the Lydia Fenet Agency, Lydia’s rise to the top came with important lessons about owning your worth, taking calculated risk, and being willing to put in the work. Lydia has built a BIG life for herself — and she’s spilling all of her secrets.In this episode, we talk about:Why rejection is actually the key to building confidenceLydia’s best tips for cultivating a big life — no matter where you come fromHow to own your worth and ask for what you deserve in your careerA tried-and-true way to overcome imposter syndrome, even in the most intimidating roomsThe pivotal moment when Lydia decided to start charging money as a charity auctioneer (we can all relate!)Lydia’s advice for filling your cup when you have a very full plateWhy financial literacy is crucial to success — and where to start if you feel behindHow Lydia manages occasionally missing out on big life moments as an entrepreneurWhy Lydia is willing to send YOU a copy of her book proposal (seriously.)Lydia’s favorite independent bookstores where you can buy her book (in addition to the usual spots):Diane’s Books in Greenwich, CTG.J. Ford Bookshop in St. Simons, GAGarden District Book Shop in New Orleans, LA
  • 7. Embracing Authenticity, Healing Through Community & Amplifying Voices that Matter with Bex Borucki

    53:07
    Rebekah “Bex” Borucki’s success story is as unique and inspiring as she is. Starting her career as an OG YouTube wellness guru and rare woman of color in the industry, she is now the Founder of Row House Publishing – an imprint revolutionizing the publishing industry by amplifying marginalized voices and paying (gasp!) fair wages to their authors. Bex is a quintessential multi-hyphenate, a “hot grandma” (our words not hers), and one of the most big-hearted people we know. In this episode we talk about:The common thread tying together past and present professional incarnations of BexChallenges faced and lessons learned from growing up in a community with limited resourcesHow childhood experiences shaped Bex's career path – centering community and service Embracing both left-brained and right-brained qualities in navigating life and workRejecting traditional hierarchies in favor of collaborative leadershipBalancing motherhood, activism, and entrepreneurshipOvercoming fear and embracing authenticity in all aspects of lifeHow mindfulness helps Bex as a neurodivergent founder with a very full plate
  • 5. Unleash Your Creativity and Embrace your Inner Artist with James McCrae

    51:16
    James McCrae, the mystic behind the viral @wordsarevibrations IG account, began his creative journey long before anyone knew of his work — writing thousands of poems the world never saw. Today, the author, teacher, and community leader is impassioned about helping anyone unleash their inner creative — and find the courage to put their work into the world. In this episode, James shares how he used intuition and a sense of play to leave an unfulfilling corporate career and build a creative empire. This episode will give you a new appreciation for your innate creativity and a clear roadmap to not only help it blossom, but also to incorporate it into your work and life.We talk about:Where to start if you want to tap into your creativityWhy we should all spend more time doing nothingThe surprising relationship between ego and intuitionWhy launching an idea before you’re ready can drastically improve your chance of successHow to work with — not against — your inner critic when putting work into the worldThe yin and yang of creativity — and how to use them to get unstuck in your creative processWhy being an artist is not all about talent — and what’s more important instead
  • 4. How to Flourish in a World that Wears us Down with Corey Keyes

    54:28
    Corey Keyes is a sociologist, professor emeritus at Emory University, and author of “Languishing: How to Feel Alive Again in a World That Wears Us Down” who studies what makes life worth living. In this episode, Corey shares how he emerged from a horrific childhood to a possibility-filled life of challenging the status quo. We dive into how ‘the way things are’ often contributes to our feelings of languishing and why action is the antidote. Corey invites us to challenge the ideas of success, burnout, and mental illness — providing a roadmap for anyone to flourish.We talk about:What it was like to be the first to study mental HEALTH — not illnessHow to tell if you’re “languishing” — and exactly what to do about itThe one thing you can do today to flourish in your lifeWhat it means to live an ethical life beyond the context of religionHow to get off autopilot and feel re-engaged in your careerThe difference between burnout and demoralizationThe fascinating relationship between stress and flourishingTwo questions to ask yourself if you want to find more purpose in your work
  • 3. Shaping Culture through Intuition, Innovation & Reflection with Barbara de Vries

    56:32
    Even if you haven’t heard of Barbara de Vries, you’ve experienced the profound impact she’s had on culture. From creating Calvin Klein’s original iconic underwear ads to driving the plastics-free movement, Barbara is a quintessential creative who defies traditional titles and credentials. In this inspiring episode, Barbara gives us all permission to create, and shares priceless advice on how to leverage self-reflection & the power of hindsight as your best teacher. Plus, she tells riveting career stories of the 1980’s global fashion world that will make your jaw drop.We talk about:What the NYC fashion scene was like in the booming ‘80sThe unexpected story behind Calvin Klein’s iconic Kate Moss campaignHow to leverage hindsight for better decision-makingThe best advice for building winning teamsHow to avoid the ‘grass is greener’ trapWhy context is critical to when making big career decisionsWhy you should give your dreams a chance — even if you don’t have the ‘credentials’
  • 2. Building a Business — and a Life — that Lights You Up with Julianne Fraser

    55:47
    Julianne Fraser is a pioneer in the world of influencer marketing. Founder and CEO of award-winning agency Dialogue NYC, the digital marketing expert attributes her success to something unexpected: offline time. In this episode, Julianne shares her unique philosophies around leadership, delegation, and work-life balance — all of which have helped her build a company with happy employees, and a rich personal life as a mom, cooking enthusiast, and part-time Parisian. We talk about:What led Julianne to follow her curiosity and create a trailblazing careerHow Julianne fights imposter syndrome as a business ownerWhy not taking every opportunity will actually boost your longevityThe most important aspect of succeeding in business — and how to nurture itExactly how Julianne chooses what clients to take on vs pass up as an agency ownerWhy promoting up a standard ladder may not be best for your team — and what to do insteadWhat steps Julianne took to enjoy a *real* maternity leave as a business ownerWhy coaching was a game-changer for Julianne as a solo founderThe business, career, and personal benefits to offline time