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The Firkin Podcast - Every Drink Tells a Story
Never Misses His Mark - Eric Gibson of Delicato Family Wines
Season 1, Ep. 3
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Introducing Eric Gibson, an expert in the world of wine who has turned his passion for storytelling into a thriving career. As the Area Sales Manager for Delicato Family Wines, Eric has been responsible for expanding and enhancing the company's portfolio, including the introduction of their first-ever Italian wine. His love for storytelling is evident in his approach to branding and marketing, using compelling narratives to engage wine enthusiasts and create lasting connections. Join hosts Brian Probus and Chris Blandford as they welcome guest Eric Gibson to the studio. By embracing the power of storytelling, Eric has discovered that connecting with customers through engaging and relatable narratives is crucial for success in today's fast-paced market. From participating in unique events to partnering with local artists, he has taken the wine industry by storm, creating experiences that leave a lasting impression on customers.
Pours:
Michter's Single Barrel 10 Year
Coppola Diamond Prosecco
Coppola Diamond Claret
Torbreck Cuvee Juveniles 2021
Restoration Rye 2020
Kiamichi 8 Year
In this episode, we:
- Unveil the intriguing allure of Prosecco and its unique characteristics that differentiate it from its sparkling counterparts.
- Grasp the significance of storytelling in the art of branding and promoting wines for an unforgettable experience.
- Illuminate fresh and imaginative promotional approaches that foster collaboration and captivate consumers within the booze industry.
- Investigate the appeal of budget-friendly and accessible wine selections for a more inclusive wine culture.
- Embrace the fiery characteristics of rye whiskey and its prowess in crafting delightful and spicy cocktails.
- Learn why Armageddon might be the greatest movie ever.
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