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Fintech Impact

Springline Advisory with Tim Brackney | E358

Ep. 358
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In this episode of Fintech Impact, host Jason Pereira interviews Tim Brackney, CEO of Springline Advisory, about their innovative approach to scaling mid-market advisory and accounting firms through the implementation of advanced technology and strategic acquisitions. The discussion covers SpringLine's inception, their private equity backing, and how they help firms transition from a localized operation to an enterprise-level structure, allowing them to focus more on their core competencies. Brackney also explains how the company's business model gives these firms a competitive edge in a large yet underserved market. The episode emphasizes the importance of maintaining the essence of the founding firm while leveraging technological advancements to facilitate organizational growth.


Episode Highlights:

  • 00:10: Jason Pereira introduces Tim Brackney, CEO of Springline Advisory, discussing the company’s role in helping mid-market advisory firms scale through technology.
  • 00:37: Brackney gives an overview of Springline's history and goals.
  • 01:35: Discussion on the market opportunity and fragmentation in the accounting and advisory industry.
  • 02:28: Challenges faced by mid-market firms when scaling are explored.
  • 04:27: Discussion on when firms typically start conversations about joining SpringLine.
  • 04:57: Firms entering Springline already have some level of professional management.
  • 05:34: The complexities of scaling from mid-market to enterprise are discussed.
  • 06:42: Brackney elaborates on the timing of firm conversations with Springline.
  • 08:12: The criteria for choosing firms to join Springline are explained.
  • 08:43: Emojis in merging firms and handling transitions were discussed.
  • 10:48: Discussion on changes in firms’ growth ability post-acquisition.
  • 12:19: The venture-backed aspect of the business model is outlined.
  • 13:30: Conversation about structuring deals that include equity.
  • 14:34: Discussion on the tools and foundation set for Springline's success.
  • 15:34: Various stages of firm development and adaptation are discussed.
  • 16:29: The value of being an early adopter is outlined.
  • 16:59: Potential size and growth strategy for Springline are explored.
  • 18:53: Vision for long-term growth within the mid-market sector.
  • 21:31: Brackney voices a wish for more talent retention in the industry.


Key Points:

  • Springline Advisory is committed to helping mid-market firms scale effectively through technology and strategic acquisitions.
  • The company focuses on maintaining strong client relationships while enabling firms to grow with the support of expert management and tech solutions.
  • Springline’s unique approach offers a viable path for mid-market firms to remain competitive and achieve sustainable growth.


Tweetable Quotes:

  • "Springline is about scale plus soul, allowing firms to grow without losing their identity."
  • "Mid-market firms face unique challenges that require innovative solutions to overcome scaling barriers."
  • "We are finding and keeping talent by making our firms an irresistible place to work."


Resources Mentioned:

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