Share

cover art for OneSpan with Sam Bakken | E145

Fintech Impact

OneSpan with Sam Bakken | E145

Ep. 145
•

In this 145th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Sam Bakken, the Senior Product Marketing Manager at OneSpan. OneSpan is a cybersecurity technology company that works to improve customer experience by improving security systems using things such as biometrics. Sam is here to talk about biometrics and the role that it will play in the future of technological security!


Episode Highlights:

  • 0:36 – Sam introduces OneSpan and the services that it provides.
  • 1:40 – Diving into the history of OneSpan and how Sam got involved.
  • 3:41 – Sam defines biometrics and how they are built.
  • 4:59 – Where does Sam see biometrics going in the future?
  • 7:15 – How much of a challenge is it for security-minded companies competing with the likes of Apple?
  • 10:28 – In what fashion are we using biometrics today without knowing?
  • 12:55 – Sam breaks down the multitude of biometrics information that comes together in technological security systems.
  • 14:20 – Mike and Sam discuss the outdated practice of giving a written signature and how COVID has affected that.
  • 17:20 – How does Sam see the gamut of biometrics evolving concerning how we want to interface with our tech?
  • 23:57 – What is the craziest use of biometrics that Sam has seen?
  • 25:31 – What are the reactions of financial institutions to new biometrics-based technology?
  • 30:42 – What is the one thing that Sam would change in his industry?
  • 32:08 – What has been the biggest challenge with taking biometrics-based technology to market?
  • 34:10 – What excites Sam the most about what he is working on right now?


3 Key Points

  1. Biometrics are the biological traits that can be used to identify humans, such as fingerprint, facial recognition, etc., and are being used more and more in technological security today.
  2. People have come a long way from being reluctant to put their information out on the internet to trusting technology enough to store personal information on their phones.
  3. Financial institutions are reluctant to adopt new biometrics-based technology due to cases of bias in the systems and also because a lot of tech allows multiple registered identities.


Tweetable Quotes:

  • “Solving the problem, selling the security controls that can help solve those weaknesses that are identified, that really appealed to me at OneSpan.” – Sam Bakken
  • “It’s always a balance between convenience and security.” – Sam Bakken
  • “You can’t always deliver a consistent user experience across all devices...but there are options to still offer those biometrics across devices in a consistent manner.” – Sam Bakken
  • “A good user experience is a secure one.” – Sam Bakken
  • “I just know that a lot of people are reporting on digital fraud, so to start to dive a little bit deeper into web vs. mobile I think would be helpful...so that we can take mobile-app security a little more seriously.” – Sam Bakken


Resources Mentioned:

More episodes

View all episodes

  • 410. Policy Stream with Philip Setter | E410

    25:53||Ep. 410
    In this episode of FinTech Impact, Jason Pereira interviews Philip Sutter, CEO of Policy Stream, an innovative platform aimed at revolutionizing the life insurance application process for Canadian advisors. Philip discusses his journey in the insurance industry since 2014 and how the challenges faced during COVID-19 led to the creation of Policy Stream. They dive into the current inefficiencies in the insurance sales process and how Policy Stream aims to streamline needs analysis, quoting, application, and compliance for term life insurance. Key topics also include the development hurdles, the cautious engagement with insurance carriers, and the long-term vision for expanding the platform. Tune in to hear Philip's insights on improving productivity for advisors and enhancing the client experience in the insurance sector.Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorPolicy StreamLinkedIn - Philip Setter’s LinkedIn

  • 409. Finny with Eden Ovadia | E409

    23:38||Ep. 409
    In this episode of FinTech Impact, host Jason Pereira talks with Eden Ovadia, CEO of Finny, a platform designed to help financial advisors grow their businesses organically. Eden shares the origin story of Finny, highlighting how his background in tech and private equity led to the creation of a data-driven solution for prospecting growth. The discussion explores how Finny leverages big data and machine learning to identify potential prospects and detect client intent signals, enabling advisors to effectively match with their ideal clients. Eden also discusses the company's roadmap and the importance of helping advisors articulate their value propositions. This episode is a must-listen for financial advisors seeking to enhance client acquisition, share of wallet, and retention through advanced, data-driven strategies.

  • 407. Solutions by Text with Nick Babinsky | E407

    35:03||Ep. 407
    In this episode of FinTech Impact, host Jason Pereira interviews Nick Babinsky, Chief Product Officer at Solutions by Text (SBT). They discuss how SBT empowers financial services companies to engage with consumers through SMS and other messaging protocols. The conversation covers SBT's history, the benefits of text-based communications, regulatory challenges, and the future of text messaging in the financial industry. Nick shares insights on high engagement metrics, compliance complexities, and the evolving technology landscape. Tune in to learn how text messaging is transforming consumer interactions in the financial sector.

  • 406. Hakkoda with Anand Pandya | E406

    32:30||Ep. 406
    Join host Jason Pereira on 'FinTech Impact' as he discusses the foundational elements of AI, specifically data, with Anand Pandya, head of Financial Services for Hakkoda, an IBM company. In this episode, they dive deep into the evolution of data management, the challenges organizations face in maintaining high-quality data, and the importance of clean data for successful AI implementation. Learn about the history of data waves, the pivotal role of cloud platforms like Snowflake, and how big companies can avoid common pitfalls in the AI landscape. Don't miss this insightful conversation packed with expert insights and practical advice for the future of data in financial services.

  • 405. Knapsack with Mark Heynen | E405

    39:27||Ep. 405
    In this episode of FinTech Impact, host Jason Pereira interviews Mark Heynen, co-founder of Knapsack, an AI-powered platform designed to enhance financial advisory workflows. Mark shares insights on how Knapsack automates administrative tasks by integrating with various data sources and employing natural language agents. He discusses the platform's evolution from a private note-taking tool to a comprehensive agent-based system, capable of handling everything from simple email scheduling to complex tax planning. Mark also touches on the challenges faced in data compliance and the future of AI in financial services. Don't miss this deep dive into how AI is transforming the financial advisory landscape.

  • 404. Flextract with Rajesh Jayaraman | E404

    22:17||Ep. 404
    In this episode of FinTech Impact, host Jason Pereira interviews Rajesh Jayaraman, founder and CEO of Flextract. Flextract is an innovative onboarding tool designed to help financial advisors streamline the client onboarding process by leveraging AI-powered data extraction. Rajesh discusses the origins of the company, the technology behind their product, and how it enhances both advisor efficiency and client experience. They delve into the challenges of managing disparate client data and the future roadmap for Flextract, including dynamic checklists and advanced report generation. This episode is a must-listen for anyone interested in the future of financial technology and client management.

  • 403. ElektraFi with Antonio Zivanovic | E403

    30:38||Ep. 403
    In today's episode of FinTech Impact, Jason interviews Antonio Zivanovic, the Founder and CEO of ElektraFi - an online platform that democratizes access to independent financial guidance for employees. Antonio shares the origin story of ElektraFi, its mission to provide cohesive financial insights and advice, and the innovative ways it supports individuals in managing their finances. Listen in as they discuss the importance of financial well-being, AI integration, and future plans for the platform. Ideal for business owners and employers interested in enhancing employee financial health.

  • 402. FinMate AI with Daniel Yoo | E402

    23:59||Ep. 402
    In this episode of FinTech Impact, host Jason Pereira interviews Daniel Yoo, the founder of FinMate AI, an AI-driven advisor meeting notation software. Daniel explains the origins of FinMate AI, stemming from his frustrations as a financial advisor with the note-taking process. He delves into the various challenges the company has faced, the hyper-competitive market, and how they plan to differentiate themselves by providing a custom, service-oriented approach rather than a purely scalable software solution. Daniel also shares his insights on the evolving landscape of AI in financial services and emphasizes the importance of realistic, honest conversations within the industry. Tune in to learn more about the future of AI in financial advising and how FinMate AI aims to stand out in a crowded field.

  • 401. KayOs with David Weinstein | E401

    30:46||Ep. 401
    In this episode of FinTech Impact, host Jason Pereira talks with David Weinstein, CEO, and co-founder of KayOs, a company helping businesses become AI-native by structuring their data and operations. David shares how KayOs organizes both structured and unstructured data into contextual graphs to enhance AI and agent capabilities within organizations. They discuss the origins of KayOs, the challenges businesses face with data management, and the various tools and models used to make data actionable. The conversation also delves into the future of AI, its ethical implications, and how companies can adopt AI technologies without losing the human touch. Tune in to learn about the innovative approaches KayOs employs to turn business data chaos into order.