Share

Fintech Impact
Mako Fintech with Kevin Victor | E235
Ep. 235
•
Jason Pereira talks to Kevin Victor, VP of Sales & Partnerships at Mako Financial Technologies. It is essentially SASS for wealth workflow automation.
Episode Highlights
- 02.00: Kevin says that in 2018 it seemed very difficult to have strong remote operations and that in itself was a challenge. More importantly it has always been a headache that private equity firms, VC firms, alternative investment firms, or anyone who ultimately leverages this agreement to complete investor onboarding are an absolute nightmare.
- 04.30: Kevin talks about the unique type of workflow arrangement. How do you go from your firm's internal documents to the wide variety of account opening forms while going between a household to just let alone individual investor documents, non-Reg, TFSA, RSP?
- 08.01: Most advisors have discretion over how they manage money. If you are dealing with major bank, Jason can pretty much guarantee you that if he goes to 12 different advisors at random, they all have different portfolios and how they match.
- 09.50: Different firms have different offerings or more focused offerings, and we are simply going to configure and supply that for you, says Kevin.
- 11.05: Kevin talks about digitizing investment selection, digitizing unique firm documents, digitizing standard custodian forms, or any other third party after relying upon to execute client's operations with the capacity to do so. Let's analyze it for the client and give them solutions that make sense.
- 14.26: Mako has the ability of doing three things, collecting data and the data is up to grabs. Populating forms that everybody wants to populate and creating the workflows, says Jason.
- 20.57: God forbid you are at the 9th inning as an advisor, and you identified a mistake by the custodian. You just have to simply resend the fix, or all interact within the platform, and the client is still going to receive that same white label experience, says Kevin.
- 21.34: You don't have to start from the beginning, so the burden and efficiency are the burden is being resolved. The efficiencies that are being gained by the advisor, same experience for the investor, the turnaround time is important as well if we are reducing the burden of, operational deficiencies, human errors now go up things that are now being corrected on the advisor's behalf. They are going to be able to execute and open up the client's account much faster. They are going to be able to complete that transfer in much faster.
3 Key Points
- Kevin talks about the genesis of the company and where did the idea of launching it come from?
- Kevin shares how Mako Financial has created something that adapts to handle high variability; the firm and accounts for a 10/10,000 fund codes that exist in this country and all the ETF. He talks about how his company deals this large degree of complexity.
- Jason and Kevin talk about advisor and firm complexity issue and also about the complexity in dealing with different custodians.
Tweetable Quotes
- "Digitizing was easier for Robo advisors, because they were a homogeneous uniform group." - Jason
- "For relationships where you don't have full integration, we also have other options." - Kevin
Resources Mentioned
- Facebook – Jason Pereira's Facebook
- LinkedIn – Jason Pereira's LinkedIn
- Woodgate.com – Sponsor
More episodes
View all episodes

411. Vast Advisor with Ian Karnell | E411
39:56||Ep. 411In this episode of FinTech Impact, host Jason Pereira interviews Ian Karnell, co-founder and CEO of Vast Advisor. Vast Advisor is a revolutionary AI-native client acquisition system built to drive organic growth for financial advisors. Ian shares the origins, development, and functionality of Vast Advisor, highlighting how it addresses the $8 billion spent annually by advisors on outdated growth tactics. The conversation dives into the complexities of merging AI with effective marketing strategies, emphasizing the role of compliance and real-time campaign optimization. Gain insights into the intersection of technology and wealth management, and discover how Vast Advisor is poised to reshape the industry.Resources:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorVast AdvisorLinkedIn - Ian Karnell’s LinkedIn
410. Policy Stream with Philip Setter | E410
25:53||Ep. 410In this episode of FinTech Impact, Jason Pereira interviews Philip Sutter, CEO of Policy Stream, an innovative platform aimed at revolutionizing the life insurance application process for Canadian advisors. Philip discusses his journey in the insurance industry since 2014 and how the challenges faced during COVID-19 led to the creation of Policy Stream. They dive into the current inefficiencies in the insurance sales process and how Policy Stream aims to streamline needs analysis, quoting, application, and compliance for term life insurance. Key topics also include the development hurdles, the cautious engagement with insurance carriers, and the long-term vision for expanding the platform. Tune in to hear Philip's insights on improving productivity for advisors and enhancing the client experience in the insurance sector.Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorPolicy StreamLinkedIn - Philip Setter’s LinkedIn
409. Finny with Eden Ovadia | E409
23:38||Ep. 409In this episode of FinTech Impact, host Jason Pereira talks with Eden Ovadia, CEO of Finny, a platform designed to help financial advisors grow their businesses organically. Eden shares the origin story of Finny, highlighting how his background in tech and private equity led to the creation of a data-driven solution for prospecting growth. The discussion explores how Finny leverages big data and machine learning to identify potential prospects and detect client intent signals, enabling advisors to effectively match with their ideal clients. Eden also discusses the company's roadmap and the importance of helping advisors articulate their value propositions. This episode is a must-listen for financial advisors seeking to enhance client acquisition, share of wallet, and retention through advanced, data-driven strategies.
407. Solutions by Text with Nick Babinsky | E407
35:03||Ep. 407In this episode of FinTech Impact, host Jason Pereira interviews Nick Babinsky, Chief Product Officer at Solutions by Text (SBT). They discuss how SBT empowers financial services companies to engage with consumers through SMS and other messaging protocols. The conversation covers SBT's history, the benefits of text-based communications, regulatory challenges, and the future of text messaging in the financial industry. Nick shares insights on high engagement metrics, compliance complexities, and the evolving technology landscape. Tune in to learn how text messaging is transforming consumer interactions in the financial sector.
406. Hakkoda with Anand Pandya | E406
32:30||Ep. 406Join host Jason Pereira on 'FinTech Impact' as he discusses the foundational elements of AI, specifically data, with Anand Pandya, head of Financial Services for Hakkoda, an IBM company. In this episode, they dive deep into the evolution of data management, the challenges organizations face in maintaining high-quality data, and the importance of clean data for successful AI implementation. Learn about the history of data waves, the pivotal role of cloud platforms like Snowflake, and how big companies can avoid common pitfalls in the AI landscape. Don't miss this insightful conversation packed with expert insights and practical advice for the future of data in financial services.
405. Knapsack with Mark Heynen | E405
39:27||Ep. 405In this episode of FinTech Impact, host Jason Pereira interviews Mark Heynen, co-founder of Knapsack, an AI-powered platform designed to enhance financial advisory workflows. Mark shares insights on how Knapsack automates administrative tasks by integrating with various data sources and employing natural language agents. He discusses the platform's evolution from a private note-taking tool to a comprehensive agent-based system, capable of handling everything from simple email scheduling to complex tax planning. Mark also touches on the challenges faced in data compliance and the future of AI in financial services. Don't miss this deep dive into how AI is transforming the financial advisory landscape.
404. Flextract with Rajesh Jayaraman | E404
22:17||Ep. 404In this episode of FinTech Impact, host Jason Pereira interviews Rajesh Jayaraman, founder and CEO of Flextract. Flextract is an innovative onboarding tool designed to help financial advisors streamline the client onboarding process by leveraging AI-powered data extraction. Rajesh discusses the origins of the company, the technology behind their product, and how it enhances both advisor efficiency and client experience. They delve into the challenges of managing disparate client data and the future roadmap for Flextract, including dynamic checklists and advanced report generation. This episode is a must-listen for anyone interested in the future of financial technology and client management.
403. ElektraFi with Antonio Zivanovic | E403
30:38||Ep. 403In today's episode of FinTech Impact, Jason interviews Antonio Zivanovic, the Founder and CEO of ElektraFi - an online platform that democratizes access to independent financial guidance for employees. Antonio shares the origin story of ElektraFi, its mission to provide cohesive financial insights and advice, and the innovative ways it supports individuals in managing their finances. Listen in as they discuss the importance of financial well-being, AI integration, and future plans for the platform. Ideal for business owners and employers interested in enhancing employee financial health.
402. FinMate AI with Daniel Yoo | E402
23:59||Ep. 402In this episode of FinTech Impact, host Jason Pereira interviews Daniel Yoo, the founder of FinMate AI, an AI-driven advisor meeting notation software. Daniel explains the origins of FinMate AI, stemming from his frustrations as a financial advisor with the note-taking process. He delves into the various challenges the company has faced, the hyper-competitive market, and how they plan to differentiate themselves by providing a custom, service-oriented approach rather than a purely scalable software solution. Daniel also shares his insights on the evolving landscape of AI in financial services and emphasizes the importance of realistic, honest conversations within the industry. Tune in to learn more about the future of AI in financial advising and how FinMate AI aims to stand out in a crowded field.