The Fan Engagement Pod

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Making strategy work on the ground with Geoff Wilson -

Season 1, Ep. 69

This week we’re chatting with Geoff Wilson, expert in engagement at a strategic level across sports businesses and organisations.


He’s the owner of Geoff Wilson Consultancy, which focuses on Sports Organisations/NGO's, Businesses involved in Sport, Community and Government organisations across the world. This includes FIFA, UEFA, The Asian Football Confederation, and other sports including work in basketball with FIBA, netball, motoracing with the Ulster Grand Prix, and countless other sports and organisations. Take a look at his LinkedIn page: https://uk.linkedin.com/in/geoffwnjwilson


We look about how clubs and sports organisations manage their reputations, how they communicate, why that is, and how critical it is that they get their governance and structure right to make that happen.


Our next edition will be with Bas Schnater, where we talk about the practical side of Fan Engagement. We’ll no longer be publishing weekly episodes, but will still be publishing the occasional chat with a guest about their approach to Fan Engagement. You can access our nearly seventy editions so far via Apple podcasts, Acast or your favourite podcast app. 


And find out more about our work at https://fanengagement.net. Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.


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More Episodes

Thursday, February 9, 2023

Not just a wee success: Gerard Lawlor, NI Football League

Season 1, Ep. 74
This episode is a chat with Gerard Lawlor, Chief Executive of the Northern Ireland Football League.Gerard has been CEO since 2021. Professionally, he was in the hospitality industry as a chef for years, but crucially, always a fan and latterly director and chairman of Cliftonville FC. He has clear understanding of the needs of his member clubs both as institutions but also as businesses that need to satisfy fans both as customer and stakeholder, whilst building new loyalties amongst non-traditional fans, particularly women and girls.  I just sat back and listened for large parts of this interview. He had so much interesting stuff to say about a league that is clearly undergoing a renaissance, and clubs that are finding themselves more popular than they’ve been for a long time.You can hear how their success was supercharged by Covid, and how their strength really is that they’re close to their fans. I really enjoyed chatting with Gerard, and I’m sure you’ll enjoy listening to it too.  Episode LinksNorthern Ireland Football League: https://www.nifootballleague.com Glentoran FC: https://www.glentoran.comLarne FC https://larnefc.com Episode links available in the podcast description. Keep an eye out on https://fanengagement.net and find our socials on https://linktr.ee/thinkfanengagement Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from all the Fan Engagement Indexes (new one out very soon).Please like, subscribe and share. It really does help our visibility.
Thursday, January 19, 2023

Changing Fan Behaviour: Time for a rethink

Season 1, Ep. 73
This episode discusses policing, at risk fans. We look at how to change the approach of dealing with anti-social behaviour and problem fans from one of removal and banning, to education and helping them to become better citizens. GuestsOwen West, former Chief Superintendent at West Yorkshire Police and now Senior Lecturer in Policing at Edge Hill University: https://research.edgehill.ac.uk/en/persons/owen-west Amanda Jacks, Caseworker at The Football Supporters Association: https://thefsa.org.uk/our-work/casework Kristine Green, Director of Grimsby Town, as well as something of an expert in communications between police and fans, and the club’s Supporter Liaison Officer: https://gtfc.co.uk/kristine-awarded-the-bem Sidney Wise, Writer and Researcher, Think Fan Engagement: https://www.linkedin.com/in/sidney-wise-231431201   Links‘Cleveland Police slammed over Hartlepool United v Stockport County match dogs tweet: https://www.gazettelive.co.uk/news/teesside-news/cleveland-police-slammed-over-hartlepool-25668716Mark Roberts' cocaine remarks: https://www.joe.co.uk/sport/football-fans-staggered-by-police-chiefs-ignorance-towards-safe-standing-309247 Liam Scully, CEO at Lincoln City, condemning Roberts' remarks: https://www.weareimps.com/news/2022/november/CEO-resonds-to-police-chief-claims The Anfield Wrap Podcast - special (with Amanda Jacks from The FSA) https://www.theanfieldwrap.com/2022/07/podcast-dark-side-of-football-paying-price-for-passion-special)? Standard Liege intervention programme https://www.bbc.co.uk/news/magazine-36516017Germany’s fanprojekt programme: https://www.lemonde.fr/en/sports/article/2022/09/12/is-germany-s-innovative-approach-to-football-hooliganism-paying-off_5996604_9.htmlEFL sanctions guidelines for clubs: https://thefsa.org.uk/news/efl-unveils-new-sanctions-policy/ Apologies for the poor sound quality in places. Keep an eye out on https://fanengagement.net and find our socials on https://linktr.ee/thinkfanengagement Please like, subscribe and share. It really does help our visibility.