The Fan Engagement Pod

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Leaders who listen: Howard Krais, ex-Intl Assoc of Business Communicators

Season 1, Ep. 50

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement. 


This episode is a chat with Howard Krais, former President of the UK Chapter of the International Association of Business Communicators, and co-author of Who’s listening? A research project exploring how organisations listen to employees. We talked about the shared lessons & insights we can apply in football clubs. 


Howard also happens to have been former Chair of National League Premier Wealdstone, so we were able to apply this to football as well, and the chat is a really good dig into why organisations don’t listen enough, how that affects in this case fans, but also stakeholders, employees and others, and why that needs to change. 


If you hold any communications role, or you’re a leader in football, you should listen to this episode.


You can find the report Howard co-authored with Kevin Ruck from the PR Academy, at https://www.iabc.com/wp-content/uploads/2020/06/Listening-Report-Final.pdf


Don’t forget you can find out how your club did at https://fanengagement.net where you can also register to access the Fan Engagement Hub, where you can find more detailed data and case studies from the 2019/2020 Index.

More Episodes

7/6/2021

Jonathan Bradley from Bang The Table (online engagement specialists)

Season 1, Ep. 56
Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.Recorded in March 2021, this is a chat with Jonathan Bradley from Bang The Table. Their mission states that ‘Robust democracy requires real public participation. Our mission is to enable this participation as a fundamental pillar of well-functioning 21st century democracies by forging constructive relationships between communities and the institutions of government.’ The company’s EngagementHQ platform provides a managed online social space to facilitate this.So what relevance does this have to Fan Engagement? The common thread is to ensure that seldom heard and hard to reach groups are given opportunities to engage - in our case, Fans.It’s particularly interesting to look at platforms created by the likes of Bang The Table for ideas when it comes to moving constructive dialogue away from the very public social networks of Twitter and Facebook, to environments which are more protected and enable dialogue.Anyone looking at online tools to engage with fans should listen to this, and if you want to understand more about their work, go to their UK Consult podcast, where I appeared recently to chat about Fan Engagement, the European Super League and the work of Think Fan Engagement.And just to add: we have no commercial or financial relationship with Bang The Table. We just really like their platform and what they do.Don’t forget you can find out how your club did in the Fan Engagement Index at https://fanengagement.net. You can also register for free for the Fan Engagement Hub if you want to access more detailed data and case studies from the 2019/2020 Index.Please like, subscribe and share. It really does help our visibility.