The Fan Engagement Pod
Leaders who listen: Howard Krais, ex-Intl Assoc of Business Communicators
Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.
This episode is a chat with Howard Krais, former President of the UK Chapter of the International Association of Business Communicators, and co-author of Who’s listening? A research project exploring how organisations listen to employees. We talked about the shared lessons & insights we can apply in football clubs.
Howard also happens to have been former Chair of National League Premier Wealdstone, so we were able to apply this to football as well, and the chat is a really good dig into why organisations don’t listen enough, how that affects in this case fans, but also stakeholders, employees and others, and why that needs to change.
If you hold any communications role, or you’re a leader in football, you should listen to this episode.
You can find the report Howard co-authored with Kevin Ruck from the PR Academy, at https://www.iabc.com/wp-content/uploads/2020/06/Listening-Report-Final.pdf
Don’t forget you can find out how your club did at https://fanengagement.net where you can also register to access the Fan Engagement Hub, where you can find more detailed data and case studies from the 2019/2020 Index.