The Fan Engagement Pod


Jonathan Bradley from Bang The Table (online engagement specialists)

Season 1, Ep. 56

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement. 

Recorded in March 2021, this is a chat with Jonathan Bradley from Bang The Table. Their mission states that ‘Robust democracy requires real public participation. Our mission is to enable this participation as a fundamental pillar of well-functioning 21st century democracies by forging constructive relationships between communities and the institutions of government.’ The company’s EngagementHQ platform provides a managed online social space to facilitate this.

So what relevance does this have to Fan Engagement? The common thread is to ensure that seldom heard and hard to reach groups are given opportunities to engage - in our case, Fans. 

It’s particularly interesting to look at platforms created by the likes of Bang The Table for ideas when it comes to moving constructive dialogue away from the very public social networks of Twitter and Facebook, to environments which are more protected and enable dialogue. 

Anyone looking at online tools to engage with fans should listen to this, and if you want to understand more about their work, go to their UK Consult podcast, where I appeared recently to chat about Fan Engagement, the European Super League and the work of Think Fan Engagement.

And just to add: we have no commercial or financial relationship with Bang The Table. We just really like their platform and what they do.

Don’t forget you can find out how your club did in the Fan Engagement Index at You can also register for free for the Fan Engagement Hub if you want to access more detailed data and case studies from the 2019/2020 Index.

Please like, subscribe and share. It really does help our visibility.

More Episodes


Supporter Liaison Officer: Not just an add-on. Stuart Dykes from SD Europe

Season 1, Ep. 61
Episode 61 is with Stuart Dykes from SD Europe’s Supporter Liaison (SLO) Project. SD Europe is one part of the legacy of Supporters Direct, and works across Europe with clubs, fans, leagues and federations on how to implement the role. Go to for more.The SLO role was first seen in German football, but can now be seen across all of UEFA’s member associations, including in men’s professional football in England in the top-four divisions.From the perspective of us at Think Fan Engagement, the SLO role has never come even close to its full potential, often hampered by the absence of enough guidance from the leagues as to how to make the role work. In many clubs it’s something of an afterthought, often bolted onto another, existing role, instead of being able to play its proper role of ensuring that fans are thought about in all the decisions a club makes.Stuart really is a mine of information and expertise on the subject. Anyone hoping to create an effective SLO role should listen to this episode.You can find out more about our work at Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.By the way, from now on, we’ll be publishing one edition a week each Tuesday, including the Fan Engagement Chat, Bas Chat, with Bas Schnater, and Did They Ask The Fans, with Tim Crow.Please like, subscribe and share. It really does help our visibility.