The Fan Engagement Pod
Gavin Megaw, ex-EFL, MD, Corporate & Brand, Hanover Communications
This one’s a bit special, and is with Gavin Megaw, Managing Director, Corporate and Brand at Hanover Communications in London, and former Director of Marketing & Communications with the EFL under Lord Mawhinney. He started out at the Conservative Party, where he held a number of senior media roles, including heading up the Party’s rapid rebuttal operation. He now advises organisations and blue chip companies and their leaders on communications and reputation. He understands intimately the critical nature of stakeholder relationships with companies and organisations.
This conversation looks at how important it is for both clubs and leagues to treat Fan Engagement as a branch of stakeholder engagement, much as he advises any other company or organisation to do, and at strategic leadership of the leagues and FA.
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Episode Links: https://www.hanovercomms.com/team/gavin-megaw