The Fan Engagement Pod

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Part 1: Digital Fan Engagement & more with Mario Leo, CEO, Result Sports

Season 1, Ep. 17

Episode Seventeen of the Fan Engagement Pod is in two parts, and is a conversation with Mario Leo, CEO of Result Sports, a Platform for Digital Media in Sports. He’s also a UEFA Grow Mentor, and a director of Digital Sports Africa and a University lecturer. 

 

He’s one of the leading experts in digital sports communication, but he’s undoubtedly a leading expert in communications full-stop.

 

This is part one, which looks at:

 

  • How to generate loyalty via digital 
  • The role of social media as a way of narrowing choices & generating loyalty for fans, but how it causes damage in other areas of society
  • How Mario expects changes to the broadcasting model to escalate over the next few years as a result of Covid19
  • How digital hasn’t properly integrated itself into the football club business model, and is still too focused as a broadcast media/comms function
  • And how clubs can avoid pitting fans against each other (digital versus in person, abroad versus domestic). 

 

You can join the Fan Engagement Network at faninsights.co.uk/network/join We’re launching some exciting new services for members only soon, so join up.


Episode Links: https://result-sports.com


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