The Fan Engagement Pod


Data isn't just about numbers: Fiona Green from Winners

Season 1, Ep. 30

This episode is a chat with Fiona Green, Director and Co-Founder of Winners, a technology-neutral provider of services that helps sports rights owners increase revenue, participation and engagement. 

Fiona is an expert in the field of data, and is passionate about getting people to understand the absolute centrality of data for rights holders.

She talks about where clubs have struggled for various reasons to incorporate data into their day-to-day, and why they absolutely should. Anyone who wants to know how to do it right at a minimum needs to read her book, Winning with Data, or even get on the phone and book a call:

Her book is being republished in March and will link up with the new Winners training course as part of it. It's published by Routledge, and will be available from all good bookshops.

Don’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a real expert in the field. A new episode is out this Thursday 28th Jan, and every last Thursday of every month. Listen via the usual channels.

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More Episodes


Making strategy work on the ground with Geoff Wilson -

Season 1, Ep. 69
This week we’re chatting with Geoff Wilson, expert in engagement at a strategic level across sports businesses and organisations.He’s the owner of Geoff Wilson Consultancy, which focuses on Sports Organisations/NGO's, Businesses involved in Sport, Community and Government organisations across the world. This includes FIFA, UEFA, The Asian Football Confederation, and other sports including work in basketball with FIBA, netball, motoracing with the Ulster Grand Prix, and countless other sports and organisations. Take a look at his LinkedIn page: look about how clubs and sports organisations manage their reputations, how they communicate, why that is, and how critical it is that they get their governance and structure right to make that happen.Our next edition will be with Bas Schnater, where we talk about the practical side of Fan Engagement. We’ll no longer be publishing weekly episodes, but will still be publishing the occasional chat with a guest about their approach to Fan Engagement. You can access our nearly seventy editions so far via Apple podcasts, Acast or your favourite podcast app. And find out more about our work at Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.Please like, subscribe and share. It really does help our visibility.