The Fan Engagement Pod
Data isn't just about numbers: Fiona Green from Winners
This episode is a chat with Fiona Green, Director and Co-Founder of Winners, a technology-neutral provider of services that helps sports rights owners increase revenue, participation and engagement.
Fiona is an expert in the field of data, and is passionate about getting people to understand the absolute centrality of data for rights holders.
She talks about where clubs have struggled for various reasons to incorporate data into their day-to-day, and why they absolutely should. Anyone who wants to know how to do it right at a minimum needs to read her book, Winning with Data, or even get on the phone and book a call: winnersfdd.com
Her book is being republished in March and will link up with the new Winners training course as part of it. It's published by Routledge, and will be available from all good bookshops.
Don’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a real expert in the field. A new episode is out this Thursday 28th Jan, and every last Thursday of every month. Listen via the usual channels.
Join the Fan Engagement Network at faninsights.co.uk/network/join