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Executive Guidance
Toptal invites business trailblazers to share their insights on information security, artificial intelligence, cloud services, marketing, management consulting, innovation, and more.
Latest episode
8. Rethinking B2B Marketing: The Power of Brand in Long-Term Growth
43:02||Season 1, Ep. 8Join Evidenza co-founder and former global head of development of The B2B Institute at LinkedIn, Peter Weinberg, for an insightful conversation on the future of B2B marketing. In this episode of Executive Guidance, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Peter shares insights on the balance between brand and performance marketing and why distinctiveness—not just differentiation—is key to long-term success. Discover how B2B marketers can break free from short-term thinking and drive sustainable growth.
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7. Insights on Building Content-Driven, Agile Marketing Teams at Airbnb, Salesforce, and Logitech
39:12||Season 1, Ep. 7Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Logitech marketing leader, Hayley Nelson, as they discuss the evolution of content marketing. Hayley shares how she built high-performing content teams at Salesforce, Airbnb, and Logitech, applying agile methodologies, newsroom principles, and deep customer insights to create compelling brand stories that build trust and drive engagement.
6. Reinventing Gifting: Inside Edible’s eCommerce Transformation
23:36||Season 1, Ep. 6Join Edible’s VP of eCommerce, Erica Randerson, for an insightful conversation on blending legacy with innovation. In this episode of Executive Guidance, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Erica shares insights on Edible’s transformation, from expanding eCommerce capabilities to launching new brands like freshfruit.com. Discover how Erica leverages data, AI, and franchise agility to redefine the gifting experience and position Edible for its next 25 years.
5. Cybersecurity in Digital Transformation: Insights from Inside Google Cloud
35:25||Season 1, Ep. 5Join Google Cloud’s M.K. Palmore, a Director of the Office of the CISO, for an insightful discussion on building trust and agility in cybersecurity. In this episode of the Executive Guidance podcast, Toptal’s Information Security Practice Lead, Michael Figueroa, invites M.K. to discuss his career in national security and the private sector, covering strategies to foster resilient digital transformations, enable workforces, and scale security solutions for businesses of all sizes.
4. Cybersecurity Insights: Proactive Thinking, Ad Platform Safety, and More
35:16||Season 1, Ep. 4Join Yahoo’s CISO, Sean Zadig, for a deep dive into how proactive cybersecurity leadership fortifies global advertising platforms. In this episode of our Executive Guidance podcast, hosted by Toptal’s Information Security Practice Lead, Michael Figueroa, Sean shares insights from his federal cybercrime investigations and explains how thinking like an attacker drives effective security strategies that protect millions of users worldwide.
3. Marketing Spotlight: Building Brands With Product-led Storytelling
41:16||Season 1, Ep. 3Join Yahoo Mail’s VP of Product, Kyle Miller, for a conversation about how bold product innovation can drive brand transformation. In this episode of our Executive Guidance podcast hosted by Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, Kyle shares insights on leveraging product-led storytelling to reshape brands and create meaningful customer experiences.
2. B2B Marketing: Keys to Innovation and Growth in B2B Saas
32:52||Season 1, Ep. 2Join Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, and Writer’s Vice President of Demand Generation & Growth, Andrew Racine, in an insightful chat about driving innovation and growth in B2B SaaS marketing. Tune in as they discuss current challenges and opportunities, exploring topics such as the role of leadership in brand building, demand generation versus demand creation, and the importance of building communities in B2B SaaS.