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ITW Dr Fred Jordan - CEO AlpVision
Season 1, Ep. 72
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From Quantum Physics to Anti-Counterfeiting: The Fascinating Journey of Dr. Fred Jordan
In the world of tech entrepreneurship, few stories are as captivating as that of Dr. Fred Jordan, co-founder and CEO of AlpVision. His journey from a quantum physics enthusiast to a pioneer in anti-counterfeiting technology is not just inspiring—it's downright fascinating.
From Academia to Entrepreneurship
Their professor at EPFL planted the seed of entrepreneurship in their mind. With no startup ecosystem to support them, Fred and his co-founder Martin ventured into the unknown, armed with nothing but their technology and a dream.
The Birth of a Game-Changing Technology
During their PhD, Fred and Martin stumbled upon digital watermarking—a technology that would change the course of his career. Imagine hiding secret messages in images, invisible to the naked eye but detectable by computers. It's like spy tech meets art!
The early days of AlpVision were fraught with challenges. With limited funding and no clients, Fred and his team had to innovate and adapt. They created multiple demonstration systems, each tailored to different industries, and eventually found their breakthrough with a bank that needed a solution to prevent tampering with invoices. This success paved the way for more clients and opened doors to new opportunities.
The Yellow Dot Breakthrough
But the real game-changer came when they discovered they could print invisible yellow dots on white paper, detectable only by document scanners. This innovation opened up a world of possibilities in anti-counterfeiting technology.
The Business Model
One of the key factors contributing to AlpVision's success is its unique business model. Instead of charging clients for the technology upfront, AlpVision operates on a royalty-based model. Clients pay for the right to print a certain number of patterns, and this recurring revenue stream ensures a steady income for the company. This model not only benefits AlpVision but also provides a cost-effective solution for clients, as there are no material costs involved.
The Technology
AlpVision's technology is rooted in mathematics, specifically image cross-correlation. This mathematical technique allows for the reliable detection of hidden patterns, even in noisy environments. The company has adapted this technology to various industries, from pharmaceuticals to luxury goods, providing invisible and reliable authentication solutions.
One of the most fascinating applications of AlpVision's technology is in the detection of counterfeit products using smartphones. Initially, the company faced skepticism about the feasibility of detecting microscopic patterns with a handheld device. However, through innovative approaches and real-time processing, AlpVision has made this a reality. The technology can now detect genuine products within seconds, making it an invaluable tool for brand protection.
Conclusion
AlpVision's journey is a testament to the power of innovation, perseverance, and a customer-centric approach. By leveraging cutting-edge technology and a unique business model, the company has not only protected countless brands from counterfeiting but also carved a successful path in the tech industry. As the fight against counterfeiting continues, companies like AlpVision are leading the charge, ensuring that businesses and consumers alike can trust the authenticity of the products they buy.
https://alpvision.com/
https://www.linkedin.com/in/fred-jordan-anticounterfeiting-brandprotection-authentication/
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Co-host: Dr. Benjamin DELSOL, Quantum Physicist, European Patent Attorney, Expert Deep Tech Innovation / DELSOL
https://www.linkedin.com/in/benjamindelsol/
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