Share
E²
The Psychology Behind Trump's Brand: What Every Entrepreneur Must Learn
Season 1, Ep. 131
•
The Psychology Behind Trump's Brand: What Every Entrepreneur Must Learn
Love him or hate him → there's ONE thing you can't deny about Trump's personal brand:
It worked.
From real estate mogul to global household name to the most powerful office in the world.
I spent months analyzing one of the most polarizing figures in modern history. Here's what shocked me most during my analysis... 👇
It wasn't his Twitter storms. It wasn't his bold statements. It wasn't even his media savvy.
It was how he defined and lived his VALUES.
🔥 Most entrepreneurs get STUCK on this exact step when building their personal brand or startup brand:
❌ "What are my core values?"
❌ "How do I make them authentic?"
❌ "How do I communicate them effectively?"
Sound familiar?
Here's the uncomfortable truth: The same value-identification process that built a billion-dollar empire can work for YOUR personal/startup brand too.
I've broken down his entire strategy into 8 actionable revelations that any entrepreneur can apply.
🚨 This isn't about politics. This is pure branding psychology. 🧠
The lessons inside will challenge how you think about: → Turning frustration into brand fuel → Speaking to universal human needs → Building unshakeable authenticity → Creating magnetic values that attract opportunities
Question for you: What's ONE value you'd defend as passionately as he defends his? 💭
👆 If you can't answer that instantly... you NEED to read this case study.
Discover the values that built an empire?
Click now to fly with the eagles 🦅 👇
More episodes
View all episodes
133. Masterclass Loïc Jeunot - Comment NE PAS perdre une vente en 10 secondes ?
02:24:59||Season 1, Ep. 133🚨 "Excusez-moi de vous déranger..."Si vos commerciaux commencent leurs appels comme ça, vous avez un GROS problème.Lors d'un Live LinkedIn, j'ai eu le plaisir de discuter avec Loïc Jeunot 🎬Ancien vendeur, aujourd'hui formateur-coach et auteur de "Vendeurs : tous les secrets pour répondre aux objections".Son parcours ? Dyslexique, "cancre" selon ses profs... devenu expert en vente 🎯Ce qu'il m'a révélé va vous surprendre :❌ Les "beaux parleurs" ne sont PAS les meilleurs vendeurs ❌ 80% des managers commerciaux sont à côté de la plaque❌ Vos commerciaux ignorent le trésor qui dort dans leur CRM ❌ L'improvisation théâtrale - qui ne s'improvise pas ! - transforme les vendeurs timides en machines à conclureLa vente n'est PAS un don. C'est une compétence qui se travaille 💪Et Loïc le prouve tous les jours avec ses clients.👇 Si vous avez manqué le Live, découvrez le Replay, et en bonus, j'ai compilé pour vous tous les points Gold-Nuggets de notre échange.Managers commerciaux, directeurs des ventes, commerciaux, entrepreneurs : c'est pour vous. Vos équipes vous remercieront.👇https://www.linkedin.com/pulse/masterclass-lo%C3%AFc-jeunot-comment-ne-pas-perdre-une-vente-massoudi-8qlpe
132. The VC-backed Startup Graveyard
13:54||Season 1, Ep. 132💸 90% of VC-backed Startups Fail.But what happens to the patents, codebases, and algorithms once the pitch deck dreams are dead and the runway is gone?🔥 Millions in intellectual property are rotting in the graveyard of VC portfolios. 💰 💰💰⚱️ What if, buried in the cemetery of VC portfolios, there was a gold mine that could explode IRR beyond what unicorns ever delivered?🗑️ What if we stopped throwing away the tech with the company?🌱 What if the leftovers from dead wannabe unicorns could feed the next wave of innovation?💡 In this article, I share a bold business idea for which I will be glad to have your feedback and insight. 👇👇👇https://www.linkedin.com/pulse/vc-backed-startup-graveyard-turning-tech-failures-fortune-massoudi-zhpbe
130. How to Sell Anything to Women?
16:13||Season 1, Ep. 130🚨 MARKETERS, PRODUCT DESIGNERS, ENTREPRENEURS — if you’re still treating women like just another segment, you’re missing out on trillions 💸Here’s the truth no one dares to say out loud:💅 Pink.💬 A few emotional buzzwords.💖 A sprinkle of “you go girl” energy.That’s all it really takes to turn female browsers into brand evangelists, right?Well… the numbers don’t lie:👉 83% of purchase decisions👉 $31 TRILLION in global spending powerUnder my microscope, I dissected the female brain to decode their deep psychology for you – and it’s time to build products and campaigns that make women buy your products.Click Now -Don't Stay behind 👇💅 💄https://www.linkedin.com/pulse/how-sell-anything-women-replaces-boring-black-white-product-massoudi-rcc9e
129. Solo Aesthetic Medicine Practitioners: Stop Selling Botox. Start Selling This Instead
14:10||Season 1, Ep. 129🚨 Aesthetic Medicine Practitioners: STOP Selling Botox 🚨Start selling something far more powerful (and profitable). 💥Luxury clinics have the tech, the staff, the marble floors.You? You’ve got something they can’t replicate. 👀🧬 It’s not about price.📈 It’s not about protocols.💉 It’s not even about your injection technique.It’s about something deeper, more human, and 100x more magnetic.This post is your wake-up call. ⚡One solo doctor cracked the code—and now she has a 3-month waiting list while her competitors are still discounting. 😬Discover the strategy that turns a solo practice into a fast growing brand. 🌸✨Click Now - Don't Stay Behind 👇https://www.linkedin.com/pulse/solo-aesthetic-medicine-practitioners-stop-selling-botox-ari-massoudi-lm5qe
128. Would You Like to Be the Go-To Aesthetic Medicine Doc Everyone Talks About?
26:08||Season 1, Ep. 128✨ What if your next fully booked calendar doesn’t come from ads, discounts, or before/after pics... but from something much deeper? 🤯The aesthetic medicine space is changing fast. Clients don’t just want smooth skin — they want belonging. They’re not just chasing a glow-up — they’re looking for connection.And you — yes, you with the perfect microcannula technique — might be missing the most powerful tool to grow your practice sustainably… 🚫💰🚫 Not a new machine.🚫 Not more marketing spend.If you’re: 💡 Tired of chasing new leads 💡 Craving deeper client loyalty 💡 Wondering how some clinics have a 6-month waiting list without lifting a marketing finger...👇 This one's for you. It’s warm, clear, and 100% fluff-freeClick Now 👇 - Don't Stay Behind 👇https://www.linkedin.com/pulse/how-become-go-to-aesthetic-medicine-expert-everyone-talks-massoudi-ew8pe
127. Customer Discovery: The Best Secret Service Techniques to Make Your Prospects Reveal Key Insights 🧐
13:03||Season 1, Ep. 127🕵️♂️ What if your next customer meeting didn’t feel like an interview… but like a casual chat that reveals everything you need to close the deal?You ask polite questions.They give vague answers.You both smile, but… you leave with nothing useful.Sound familiar? 😬Now imagine using the same techniques as elite secret service agents — to make your prospects open up willingly, naturally, enthusiastically.No pressure. No interrogation. No awkward silences.⚠️ Spoiler: It’s not about asking better questions.It’s about learning a whole different way to listen, speak, and guide the conversation — without them even realizing it.🥐 The French call it: “Prêcher le faux pour savoir le vrai” — say something slightly wrong… and watch people rush to correct you (and spill the gold 💰).If you do sales, marketing, interviews, customer discovery, or just want people to stop holding back the truth…🧠 This article will change how you talk to humans forever 👇https://www.linkedin.com/pulse/customer-discovery-best-secret-service-techniques-make-ari-massoudi-f6gwe
126. Why Tesla Owners Wave at Each Other And Why It Makes Elon Richer? 🤔
13:15||Season 1, Ep. 126You don’t need a better funnel. You need a stronger tribe.In a world hyper-saturated with notifications, ads, and AI-generated everything, what people crave isn’t more information—it’s human connection.The smartest brands are not just selling products—they're selling belonging.Welcome to the age of Community-Driven Business 🚀Where connection beats competition, where mutual aid replaces one-way marketing, and where customers become co-creators of something bigger than themselves.The future belongs to brands that:💪 Facilitate mutual aid🎯 Create shared struggles🎉 Build pop-up tribes🏆 Design for co-creationWhether you’re building a startup, launching a product, or leading a brand: 👉 You don’t need a better funnel. You need a stronger tribe.💥 Discover the playbook now 👇https://www.linkedin.com/pulse/why-tesla-owners-wave-each-other-makes-elon-richer-ari-massoudi-ztide
125. Finally Revealed: The 4-Letter Secret That Turned Red Bull Into a $7.5 Billion Empire 🤯
15:47||Season 1, Ep. 125🧃 Red Bull doesn’t sell drinks.🚀 It sells stories.💥 And those stories built a $7.5B empire.Let me ask you something:Is your brand telling stories… or just selling stuff?Because in 2025, community-driven brands don’t just talk — they spark movements.The new playbook? It’s 4-letters long: N.A.M.E.It’s how:🚗 Tesla made people argue over a truck for 3 years before selling one.🎨 Banksy went viral by staying silent.🍦 Ben & Jerry’s turned ice cream into activism.If you’re a founder, marketer, or brand leader — and you’re still relying on performance ads to “convert,” you’re missing the bigger opportunity:👉 Turn your customers into co-creators, your fans into storytellers, and your product into a myth.It’s about building a legend people want to believe in.Curious what N.A.M.E. means in practice?Discover the full playbook to see how Red Bull, Airbnb, Poches & Fils and others hacked the human brain to build billion-dollar brands 👇https://www.linkedin.com/pulse/finally-revealed-4-letter-secret-turned-red-bull-75-billion-massoudi-ncave