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ITW Darius Lahoutifard Author / Educator / Entrepeneur

Season 1, Ep. 73

From Robotics Engineer to Sales Guru: The Fascinating Journey of Darius Lahoutifard

In the world of tech entrepreneurship and sales methodology, few names shine as brightly as Darius Lahoutifard. But how did a math-loving, robotics engineer from Iran become a best-selling author and the driving force behind MEDDIC Academy? Buckle up, because this story is as captivating as it is inspiring!


The Shocking Career Pivot

Imagine the horror of Darius's family and friends when he announced his decision to switch to sales. In their eyes, he might as well have declared he was running away to join the circus! But our intrepid hero was undeterred


From Sales Success to MEDDIC Mastermind

Darius's unconventional approach to sales – combining his engineering problem-solving skills with a deep understanding of customer needs – proved to be a winning formula. He skyrocketed through the ranks, becoming a CEO at the tender age of 28 and leading his unit at PTC from $4M to $27M in just three years.

It was during his time at PTC that Darius, along with other sales leaders, laid the foundation for what would become the MEDDIC and MEDDPICC sales methodologies – now industry standards for complex B2B sales.


The Cyrus Connection: Ancient Wisdom for Modern Leaders

So, what does all this have to do with Cyrus the Great, the ancient Persian king? As it turns out, everything! Darius's latest book, "Leadership by Cyrus the Great, Unlocking Xenophon's Cyropaedia," brings the timeless wisdom of this historical figure to today's business leaders.

Drawing parallels between his own journey and the teachings of Cyrus, Darius offers a unique perspective on leadership that combines ancient philosophy with modern business acumen. It's like "The Art of War" meets "How to Win Friends and Influence People," but with a Persian twist!


Why Executives Should Care

In a world where leadership books are a dime a dozen, Darius Lahoutifard's offering stands out. Here's why executives should pay attention:

  1. Proven Track Record: Darius isn't just theorizing – he's walked the walk, from engineer to CEO to successful entrepreneur.
  2. Unique Perspective: The blend of ancient wisdom and modern business practices offers fresh insights for today's leaders.
  3. Cross-Cultural Appeal: In an increasingly globalized business world, Darius's international background and the universal principles of Cyrus's leadership are more relevant than ever. So, whether you're a seasoned CEO or an aspiring leader, take a page from Darius Lahoutifard's book (literally!). After all, if a mathematician can become a sales superstar by channelling the wisdom of an ancient Persian prince from a tiny kingdom who went on to become the greatest emperor in the history of mankind, imagine what you can resources we have now!


Become a Great Leader Now

https://lire.amazon.fr/kp/embed?asin=B0DDP1NBM9&preview=newtab&linkCode=kpe&ref_=kip_embed_taf_preview_HJ2DZ1KHFSRNZ3TPYTFT&tag=arim


Contact Darius

https://www.linkedin.com/in/meddic/

https://meddic.academy

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