Eating Crow


Episode 26: Mike "C-Roc" Ciorrocco

Season 2, Ep. 26

Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc., the powerhouse behind the “What Are You Made Of?” movement, and the author of ROCKET FUEL Convert Setbacks Become Unstoppable.

He is a performance coach, author, dynamic public speaker, tech visionary and thought leader.

There's so much more.

Mike is a ball of energy...he exudes it.

He has invested in learning and growing - himself, his companies and his family. He's always pushing forward.

More importantly, Mike had some tough lessons - healthy portions of crow, that shaped his drive and desire to help others.


  1. Never stop learning. Mike continually invests in learning - serious financial investments - that produce returns.
  2. You need to find out what you are made of. How well can you take a punch? Can you get up off the floor and go again?
  3. It doesn't matter what business you build - just make sure you work to become the best at it.
  4. Find a team. Mike has a close group of people around him who are not afraid to call him out; he trusts them 100%


  1. One big one - he got burned, and it cost him dearly. Most people would have folded their tent right there. Not Mike, he dusted himself off and went right back into the ring.

You can find Mike here:

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