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Drivetime
The emotional decisions driving EV adoption
Season 1, Ep. 6
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In this episode of Drivetime, Rebecca Day, founder of She’s Electric, joins us to explore the emotional side of EV adoption.
We discuss why customers need to experience an EV before they buy one, and how important it is to acknowledge the emotional connection people have with their cars.
From the thrill of driving to the reassurance of reliability, EVs are more than just a rational purchase decision.
Rebecca shares how live, in-person events can spark that emotional connection and why OEMs and retailers should embrace these experiences to bring EVs to life in a fun, accessible way.
Tune in to discover how retailers can meet customers where they are—balancing emotion with logic—to drive true engagement in the electric future.
Topics covered:
- Why experience is essential to EV adoption
- Emotional vs. logical car buying
- How events can bring the EV story to life
- The role of retailers and OEMs in shaping connected customer experiences
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