Dino Oreski's podcast - Digital Economy 101

Check out the hottest SEO topics of the year from the biggest SEO Summit in the region and beyond.Why is SEO still one of the most lucrative digital marketing channels? How to be ahead of the curve with search engine evolution and constant algorithm updates?Trends, and the future of SEO we bring it all directly from the most wanted Zagreb SEO Summit 2024 speakers:Tin Đudajek, one of the organizers and SEO specialist – from 0:30Lilly Ray, NYC-based creative and passionate SEO professional – from 3:44Jes Scholz, organic channel consultant and SEO futurist from Australia - from 9:07Helene Jelenc, an SEO consultant within the niche of B2B SaaS startups – from 12:57Fery Kaszoni, owner of the largest Digital PR agency in the world, Search Intelligence - from 17:55Cindy Crum, founder & CEO at MobileMoxie, specialized for mobile-focused SEO – from 24:27Robert Petković, well-known Google Analytics guru – from 29:49Alex Galinos, international SEO expert and Content Marketing Strategist – from 35:42Marko Pačar, SEO expert with a special focus on e-commerce and inbound marketing activities – from 41:55Sarah Presch, Digital Marketing Director who enjoys blending psychology with SEO – from 48:23Krešimir Ćorlukić, technical SEO expert, one of the organizers – from 55:03Enjoy the episode!

SMS in 2024?!? Oh yes, businesses use it, and people respond to it.Dive into the world of SMS marketing with Tadej Bogataj, co-founder and CEO of CartBoss who shares his insights on what sets SMS marketing apart from other digital marketing channels and its key benefits over email marketing and social media.What is the effectiveness of text messages in engaging customers, how important is personalization, and what are the essential components of a successful SMS campaign? Find out as Tadej also highlights the main features of the CartBoss platform and shares a success story of a business that significantly benefited from using their service. Additionally, we touch on the legal and regulatory challenges in SMS marketing and how CartBoss addresses these issues.Tune in and discover how SMS marketing can boost your customer engagement and drive sales.

How to say no? When and why is it crucial to say no, and how can it be done correctly?We asked Hans Ulrik Madesen, an experienced sales director, to give us a hand.Explore the transformative power of saying no as Hans Ulrik shares his insights on why mastering the art of refusal is crucial in today’s fast-paced world and offers practical advice on how to do it effectively without burning bridges.Join us as we delve into:The psychological impacts of always saying yesCommon scenarios where people struggle to say noPractical strategies for setting boundariesReal-world examples from Hans’s professional journeyKey benefits of confidently saying noOvercoming the challenges associated with this practiceWhether you’re looking to improve your personal life or professional career, this episode will provide valuable tools and perspectives to harness the power of saying no.

Za dobro funkcioniranje affiliate prodajnog kanala neophodna je transparentna tehnologija, kao što je CJ.com affiliate mreža, u okviru koje web trgovci prate i optimiziraju affiliate prodajne kanale.Zato nam u goste stiže Marina Kostkova, Business Development Manager u CJ VIVnetworksu te nam detaljnije pojašnjava modele rada sustava, na koji se način uklapaju u digitalnu strategiju i kako unutar ovakvog sustava zaštiti svoj brend.Kako je došlo do popularnosti ovog prodajnog kanala do te mjere da ga koriste gotovo sve svjetske vodeće web trgovine, a koji se temelji na provizijskom modelu suradnje. Također, okrećemo se i trendovima koji tek dolaze u Europu, diskutiramo o izazovima praćenja i pravima privatnosti koje utječu na svaki biznis. Dodatni resursi:CJ VIV Networks web stranicaCJ VIV Networks LinkedIn stranica

Dinamičan svijet gaming industrije danas nadmašuje čak filmsku i glazbenu industriju zajedno po prihodima. A kako se strast prema igrama spaja s poslovnim inovacijama, otkriva nam Darijan Kosić - serijski poduzetnik, dopredsjednik udruge eCommerce Hrvatska te CEO hrvatskog game development studija, Today's Games.Raspravljamo o globalnim trendovima koji oblikuju razvoj igara, izazovima koje donosi integracija AI tehnologije i virtualne stvarnosti, te na koji način tim Today's Game studija razvija "ReSetna", igru koja cilja specifičnu nišu na tržištu. Također, razvijaju i B2B rješenje TGI koje olakšava razvoj igara za kolege u industriji.Dodatni resuri:Today's game studio web straniceToday's game studio Facebook stranicaToday's game studio YouTube kanalToday's game studio Instagram profil

Sales and marketing are commercial departments. They should work to thrive together, fail together, and… innovate together!Our guest is Tom Pennings - a seasoned entrepreneur whose technical journey began in Silicon Valley at Borland and Google before transitioning to pioneering ventures fueled by his innovative vision in the tech industry. Over two decades, he has founded and successfully sold multiple startups, drawing on his expertise in product development, software design, and, more recently, sales. Beyond his professional pursuits, you'll often find him with family, preparing BBQ feasts, hitting the trails for a run, or soaring through the skies piloting glider planes.Join us as we explore a range of critical topics with Tom, from the impact of data analytics on customer relations to the role of AI and automation in streamlining operations. We delve into the challenges and strategies pivotal to digital transformation and uncover innovative approaches that are enhancing customer experiences today. Tom sheds the light on emerging technologies poised to revolutionize commercial sectors and shares valuable insights on integrating sustainability through innovation and offers strategic advice for leaders aiming to foster a culture of innovation.Additional resources:Salesnudge official websiteOnsophic official website

Explore with us the dynamic shift brought about by digital innovation within the theater industry. From virtual reality performances to digital stagecraft, and online ticketing platforms to streaming services, we uncover the latest advancements that are redefining audience engagement and expanding the boundaries of theatrical experience.Meet Richard Loftus, a seasoned Director at the esteemed Grosvenor Road Studios in Birmingham, also known for founding the Well Run Brum, a men's wellbeing running group. With a career spanning two decades in the theater and live music domain, Richard has garnered extensive experience, including roles with major commercial theater operators and leadership positions within inspiring charity organizations. In an immediate response to the restrictions of the pandemic, Richard pioneered Birmingham Town Hall and Symphony Hall’s move to digital concerts. These filmed performances showcased the talented artists that his music charity had supported through talent development initiatives and live performance opportunities. As a result of delivering views over half a million for digital performances broadcast during the coronavirus pandemic and leading the digital transformation at the charity, Richard was nominated in the Arts Council England and the Digital Culture Network’s Emerging Digital Leader category of the 2022 Digital Culture Awards.  And a couple of links mentioned during the call:Grosvenor Road Studios first live stream on Facebook: https://www.facebook.com/grosvenorroadstudios/videos/1472825426918515Lauren Zhang, filmed live at Symphony Hall: https://www.facebook.com/watch/?v=1186565148363931

Data is the most important fuel of digital marketing.Why is it considered as its backbone, and how can businesses transform raw data into actionable marketing strategies are first two things we unwrap with the help of our guest Pouya Zargar - statistics guru, business and data analyst, marketing strategist, academic, researcher and a teacher.Join us and discover the evolving role of data analytics, the impact of big data on marketing strategies, and the ethical considerations in data usage. Whether you're a marketing professional seeking to enhance your campaigns or a business owner looking to understand the power of data in digital marketing, here are some valuable perspectives on harnessing data to drive success in the digital age.Additional resources:Pouyas websitePouyas profile at ResearchGateGoogle Scholar Citations