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Dino Oreski's podcast - Digital Economy 101


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  • 25. Influencer marketing

    35:24
    Koliko god se o njemu puno pričalo, kao da se još uvijek o njemu ne zna dovoljno. Influencer marketing i dalje prate brojne zablude, a mi smo ovdje da čujemo samo istinu i ništa osim istine.Kako se ovaj oblik promocije uklapa u marketinšku i poslovnu strategiju objasnit će nam dvije vrlo uspješne, ali ne nužno i tipične influencerice: Samanta Šubić diplomirana farmaceutkinja i Ivana Mišković - najmlađa urednica jednog portala u Hrvatskoj.Dodatni resursi:Samantin Instagram profilIvanin Instagram profilSamantin diplomski rad

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  • 24. Revolutionizing Travel with TravelCurious

    19:44
    Personalized, private tour just for you and your group of people wherever your travels take you. Of course, there’s a platform that supports and enables this type of service, and its name is TravelCurious.How it works, redefines the travel experience, and what strategic partnerships drive their success we’ll find out directly from Alex Grant, the trailblazing entrepreneur behind TravelCurious.Alex will also share insights on overcoming industry challenges, effective digital marketing strategies, and upcoming features to watch. Plus, valuable advice for digital and travel entrepreneurs. Tune in for an enlightening discussion on the future of travel with the mind that's steering its course.Additional resources:TravelCurious in action - Marriott Bonvoy Tours & ActivitiesTravelCurious official websiteTravelCurious Instagram accountTravelCurious LinkedIn page
  • 23. Ulaganje u blockchain i kriptovalute

    32:53
    Već ste se okušali u ulaganju u kripto, postigli i neki značajniji uspjeh ili još uvijek odolijevate? Bez obzira na (ne)iskustvo, činjenica je da ove tehnologije sve ozbiljnije formiraju financijsko poslovno okruženje.Kako izgleda domaća blockchain scena, gdje se i zašto isplatilo investirati te što nas očekuje u budućnosti blockchaina i kriptovaluta ispričao nam je Luka Sučić, suosnivač i partner Meta Change Capitala, investicijske tvrtke specijalizirane za blockchain startupe. Ujedno je i suosnivač, pokretač ili aktivni sudionik mnogih inicijativa, između ostalog i WEB3 angel investment sindikata Daedalus Angels, udruge UBIK, konferencije Money Motion, Blocksoplit, coworking prostora House of Blockchain, Near Balkans regionalnog huba, web 3 marketinške agencije Rezolut i još hrpu toga. Dodatni resursi:Deadalus Angles - službena stranicaMeta Change Capital - LinkedIn stranicaUBIK - službena stranicaMoney Motion - službena stranicaHouse of Blockchain - službena stranica
  • 22. Upravljanje inovacijama

    30:49
    Što je innovation management, koju ulogu ima u današnjem „brzo evoluirajućem“ poslovnom okruženju te kako nam platforma Spark Innovation Hub može pomoći, otkriva Matij Srzentić.Ovaj IT stručnjak s preko 15 godina iskustva, osnivač je konzultantske agencije Lusidee specijalizirane za inovacije i zaslužne za razvoj Spark Huba - platforme koja nudi alate i resurse za vodstvo kroz proces inovacija.Od temeljnih principa upravljanja inovacijama, preko uspjeha i izazova u implementaciji inovacijskih strategija pa do trendova na horizontu, s puno konkretnih primjera i praktičnih savjeta, ono je što vas čeka u ovoj epizodi. Dodatni resursi:Lusidea - službena web stranicaSparkHub
  • Presjek epizoda - od 11 do 20

    20:02
    Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #11 do #20. Također najavljujem i ono što nas čeka u narednih devet epizoda, ali u cijeloj 2024. godini. Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101.Dodatni resursi:eCommerce šahovske večeriDave Chappelle - The DreamerWhen, Why, & How to Pivot a Startup Business2050-materials.com
  • 20. Crafting Content that Connects

    28:11
    Discover the art and strategy behind crafting content that not only captures attention but also creates lasting engagement.In this episode, we welcome content creation virtuoso Michael Morgan Bain, a seasoned professional with over two decades of experience.From the intricate art of storytelling to the technical finesse of video editing, Michael shares his comprehensive expertise in various domains, including writing, producing, filming, photography, social media, and content strategy. In a candid exchange, he also reflects on his journey through the evolving landscape of digital marketing and content creation, offering a glimpse into his professional evolution and the wisdom gleaned along the way.Check Michaels actionable strategies for different platforms and audiences and a forward-looking perspective on the role of AI in shaping the future of content marketing.Additional resources:Michaels official websiteMichaels IMDB profile
  • 19. Sports Tech Unleashed (The Boly Story)

    30:08
    What happens when passion for basketball meets the technology with the goal of bringing athletes together? Meet Sinan Güler and find out! He is a former Turkish professional basketball player, who has not only made his mark on the court but also in the realms of social entrepreneurship and angel investing. Discover Sinan's journey from a triumphant professional career, culminating in a celebrated tenure as captain of both Galatasaray and the national team to the digital economy.   Sinan shares his insights on transitioning from scoring baskets to nurturing startups and the vision behind Boly, the innovative app that's changing how athletes connect and compete.  Additional resources:The Boly App websiteBoly mobile appGuler Legacy websiteVideo Fans Choice Play of the Decade: Sinan GulerWikipedia