Dino Oreski's podcast - Digital Economy 101

This episode kicks off our post-summer season with a deep dive into the most important updates across digital marketing and ecommerce as we head toward the 2025 holiday period and into 2026.We cover the major shifts shaping performance marketing today:The rise of zero-click internet and social searchMER (Marketing Efficiency Ratio) vs. traditional attributionCreative fatigue and how to manage itMeta’s Andromeda algorithm and Advantage+Google’s Demand Gen, AI Search and DiscoverTikTok’s continued influence and role in product trendsROPO effect returning in forceEmail, WhatsApp, SMS and owned data strategiesUGC, lookalikes, and how to leverage your communityEEAT and how generative AI is changing visibilityWhat brands must prioritize entering 2026Whether you’re a marketer, eCommerce operator, founder, or simply curious about where digital is heading, this episode breaks down what’s happening, why it matters, and how to position your brand for the months ahead.Subscribe to Digital Economy 101 for more data-driven marketing guidance and actionable strategic insights.

Still working on your well-optimized digital presence with Arnout Hellemans - an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics.After discussing some of the hottest topics on an operational scale, we now dive deep into the future of PPC, SEO, and CRO - what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution. 

How do technical SEO, UX, and content work together to impact visibility? And what can they do for your business?Arnout Hellemans—an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics is here to help. We unpack the building blocks of a well-optimized digital presence, including:What do user behavior signals mean for your rankings, and how to optimize for them?The biggest mistakes companies make in conversion rate optimization.The role of AI and search intent in shaping the modern marketing funnel.Practical tips for improving site performance without overcomplicating the strategy. Whether you’re a digital marketer, startup founder, or business owner trying to better understand the path from click to conversion, this episode is packed with actionable insights.And this is just part one. In our upcoming follow-up episode, Arnout and I will dive into the future of PPC, SEO, and CRO—what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.

Humor is a powerful tool, but also a very delicate matter in personal and business situations.So, let’s discover its role in digital communication with organizational psychologist and humor researcher Dr. Bastian Mayerhofer. As he likes to say for himself, “On paper, I'm a Ph.D.-level cognitive psychologist, but in practice, I'm a passionate humor hacker.” For many years, he worked in marketing and e-commerce, weaving humor and stage experience into campaigns and copy. Today, he’s a freelance consultant for Brand Communication & Strategy and, as a coach and lecturer he is teaching people how humor can unlock creative resources, team spirit, and stress resilience.We explore:• What kinds of brands can successfully use humor, and which should tread carefully?• The fine line between being funny and being offensive in a hyper-connected world.• Why taking the risk to be humorous can pay off in engagement, loyalty, and differentiation?• How can humor spark creative problem-solving and drive innovation inside teams and companies?Whether you’re a brand strategist, digital marketer, or team leader looking to bring more humanity into your communication, this conversation offers valuable insights, and a few laughs along the way.

How can smart data utilization enhance eCommerce business performance?This is the main question we explore with a little help from our friend Stefan Loncar, founder and CEO of Loncom Consulting, a company specializing in data analytics and systems implementation. Stefan's passion for data has resulted in creating a service that helps companies use data for informed decision-making, mining the gold of their data.·      How proper data analysis can improve inventory management and sales strategies?·      What are the most common mistakes e-commerce businesses make in inventory management—and how to fix them?·      What are the most important e-commerce analytics metrics, including sell-through rate, and how to use them for strategic decision-making? Join us as Stefan shares his professional journey and we discuss the key services Loncom Consulting provides and how they help businesses optimize their operations through data analysis and system implementation.

What’s the deal with the performance marketing world lately?X is growing, Reddit suddenly improved in search rankings, Meta is blooming for eCommerce businesses, Google is losing its dominance with younger audiences, TikTok remains in the US…?It’s not easy to stay on top of all these trends but luckily we have the right man to unravel this whole mess for us.Goran Čandrlić is a performance marketing expert with 20 years of experience. He worked with numerous startups, scaleups, and Fortune 500 companies in eCommerce, travel, SaaS, cloud computing, and high behaviour.·      How to then structure the campaign hierarchy on Google and Meta ads·      First-party data and attribution, where to start, what should we look out for?·      Can GA4 be the right tool for eCommerce businesses or shall we explore other platforms?·      How do CRMs and CDPs fit into performance marketing? Stay tuned and enjoy this interesting walk through the performance marketing and eCommerce landscape.