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Digital Marketing & SEO Tutorial

An Introduction to Search Engine Optimization ( SEO)

Season 1, Ep. 1

Learn SEO with Zayed Ahmed

Season 1: Episode 1


Google itself processes over 99,000 searches per second. With approximately 89.3 billion monthly visitors and growing, it is the most visited website. Besides Google, we have Bing, Yahoo, Baidu, Yandex, DuckDuckGo, and many other search engines. 


Billions of businesses compete to be the first to appear in a search query. How do they do it ? - with Search Engine Optimization ( SEO)

In this audio, I will tell you what makes SEO so important for businesses.

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  • 11. How to Tell If Your SEO Company is Working

    04:44
    As a business owner who is investing in SEO to boost his/her business, you must know if your SEO company is actually working. Keep in mind that SEO is an ongoing investment and that meaningful outcomes might not appear right away.
  • 10. International SEO Services–Reach Your Target Audience Worldwide

    05:23
    Welcome to a new episode of ASL BPO’s Podcast, series, Digital Marketing, where we talk about all things digital. In today’s episode, our seasoned host, Sophy, talks about “International SEO Services—Reach Your Target Audience Worldwide’, and how you can leverage an international SEO strategy that truly transcends borders for a global online presence. In this particularly intriguing topic of international SEO, we will learn what the hype is all about, how international SEO works, and how it can work for your business. Today’s podcast can be called a comprehensive guide to international SEO.We will learn about how to tailor our keywords to the language of our targeted country and how geo-targeted keyword research will benefit your business, and we will also take a look into what strategies one can use to ensure your business gets a global audience. So if you are a business owner looking for a more global outreach, or just want to increase your knowledge, our comprehensive guide will be the podcast to listen to. Subscribe now to stay updated on the latest trends, expert advice, and innovative strategies that will expand your knowledge and boost your business to new heights. For more information, visit our website at aslpreservationsolutions.com and connect with us on social media:Facebook: ASL BPO Facebook PageYoutube: ASL BPO Youtube ChannelLinkedin: ASL BPO Linkedin Page#ASLBPOInsights #SophyPodcast #ASLBPODigitalMarketing #GlobalSEO #InternationalAudience #GlobalReach #SEOworldwide #GlobalMar
  • 9. 7 Small Business Social Media Pain Points and Strategies

    05:22
    Welcome to a new episode of ASL BPO’s Podcast, series, Digital Marketing, where we talk about all things digital. In today’s episode, our well-informed host, Sophy, talks about “7 Small Business Social Media Pain Points and Strategies.” Join our host as she takes us through the seven pain points that small businesses face with their social media and also gives us strategies to address these pain points. As a small business owner, you may want to pay close attention to today’s podcast as Sophy takes us through the seven pain points that you may be facing with your social media platforms. Why only talk about the pain points without equipping you with the strategies to tackle these pain points? Do not fear; we have strategies that you can implement to tackle those pain points. Social media platforms are the new shopping malls of today, where one can buy anything and everything. So as a small business owner, these platforms become your pathway through which customers will find you and your products. But now you are having trouble leveraging these platforms to your benefit. That’s where we come in with today’s episode, where we talk about how important it is to choose the right platform for your business and target audience, how important it is to understand your target audience, and how crucial it is to create attractive and alluring content for your social media platforms to tempt your target audience into paying customers. In today’s podcast, our insightful host unravels all seven pain points while giving you implementable strategies like how you should set attainable goals for your social media strategies, how important it is to keep a keen eye on the metrics, and how to create a USP (Unique Selling Proposition). If you are a small business owner who wants to solve their social media pain points and utilize strategies to solve the issues, or just someone who wants to expand their pool of knowledge regarding digital marketing, tune in to today’s episode to learn it all. Subscribe now to stay updated on the latest trends, expert advice, and innovative strategies that will expand your knowledge and boost your business to new heights. For more information, visit our website at aslpreservationsolutions.com and connect with us on social media:Facebook: ASL BPO Facebook PageYoutube: ASL BPO Youtube ChannelLinkedin: ASL BPO Linkedin Page#ASLBPOInsights #SophyPodcast #SocialMediaChallenges #SMStrategy #SocialMediaTips #SocialMediaHacks #SmallBusinessStruggles #SmallBusinessSolutions #SmallBusinessMarketing
  • 8. Long-tail Keywords

    04:51
    Dive deep into the world of search engine optimization (SEO) with our latest episode, where we unravel the power and potential of 'Long-Tail Keywords.' Join our expert host, Sophy, as she demystifies the importance of these strategic phrases in driving targeted traffic to your website.In this illuminating episode, Sophy breaks down the concept of long-tail keywords, explaining how they differ from generic search terms and why they are a crucial element in any successful SEO strategy. Discover how these specific, niche-focused keywords can enhance your online visibility, attract a highly targeted audience, and ultimately boost your website's ranking on search engine results pages.Explore practical tips and strategies for effective long-tail keyword research, including tools and techniques to identify relevant phrases for your business or niche. Sophy shares real-world examples and success stories, illustrating the impact that well-optimized long-tail keywords can have on your website's performance.Whether you're a business owner aiming to improve your online presence or an SEO enthusiast seeking to stay ahead of the curve, this episode is a must-listen. Subscribe now to stay informed about the latest trends, expert advice, and innovative strategies in the ever-evolving landscape of 'Long-Tail Keywords.'For more information and updates, connect with us on social media:Facebook: ASL BPO Facebook PageYoutube: ASL BPO Youtube ChannelLinkedin: ASL BPO Linkedin Page#LongTailKeywords #SEO #SophyPodcast #DigitalMarketing #SearchEngineOptimization #OnlineVisibility #KeywordResearch #WebsiteRanking #IndustryInsights
  • 7. SEO Myth Busted: Is It REALLY a Waste of Money?

    05:41
    #SEO2024 #DigitalMarketing #SearchEngineOptimization #OnlineSuccess #marketingtrends 🔍 Wondering if investing in SEO is still worth it in 2024? 🤔 In this eye-opening video, we unravel the truth behind the evolving landscape of Search Engine Optimization and whether it's a wise investment or a waste of money!🚀 Join us as we explore the latest trends, algorithm updates, and industry insights to help you navigate the dynamic world of SEO. Our expert analysis will debunk common myths and provide you with valuable information to make informed decisions for your online presence.📈 Discover how SEO strategies have evolved in 2024 and understand the crucial factors that determine success in the digital realm. We'll delve into the importance of user experience, content quality, and technical optimizations that can significantly impact your website's search engine rankings.💡 Learn from real-world case studies and success stories of businesses that have thrived by implementing effective SEO practices. We'll also address common pitfalls and misconceptions that might lead some to believe SEO is a waste of money.🔑 Key Takeaways:1️⃣ The latest SEO trends in 2024.2️⃣ How to adapt your strategy to meet the changing landscape.3️⃣ Businesses benefiting from strategic SEO investments.4️⃣ Debunking myths about SEO being a waste of money.5️⃣ Tips for maximizing your SEO ROI.🚀 Ready to boost your online presence? Click the link to access our exclusive guide on "SEO Strategies for 2024 Success" and take the first step towards digital dominance! Our website - https://www.aslpreservationsolutions.comLearn more about our service - https://cutt.ly/OwHvpxhxContact us - https://cutt.ly/owHvpDccWhether you're a business owner, marketer, or simply curious about the state of SEO in 2024, this video is a must-watch! Stay ahead of the curve and make informed decisions for your online success.🔔 Don't forget to like, share, and subscribe for more insightful content on digital marketing, SEO, and online business strategies! 💻✨
  • 6. Learn SEO with Zayed Ahmed - Episode 6: Decoding Google's Ranking Factors

    52:36
    Welcome to another enlightening episode of "Learn SEO with Zayed Ahmed." I'm your host, Zayed Uddin Ahmed, founder, and CEO of ASL BPO. In today's episode, we dive headfirst into the captivating realm of search engine optimization (SEO) and unravel the intricate tapestry of Google's ranking factors.Episode 6 is all about understanding the backbone of effective SEO - link building. As the online landscape grows more competitive, mastering the art of link-building has become indispensable for businesses seeking digital success. Join me on this journey as we decode the intricacies of link building and explore its profound impact on your website's position in search engine results.From my years of experience as an SEO expert, I've witnessed the pivotal role that backlinks play in determining a website's authority and relevance. Search engines like Google, Bing, and Yahoo rely on these endorsements from reputable sources to gauge the credibility of your content. Throughout this episode, we'll dissect the strategies that can help you acquire high-quality backlinks from authoritative websites, amplifying your website's trustworthiness and value in the eyes of search engines.Our discussion doesn't stop there. We'll delve into a variety of link-building techniques, including guest blogging, content promotion, social media engagement, and outreach campaigns. These approaches will arm you with the tools you need to stand out in the digital arena and rise through the ranks of search results.Whether you're a business owner, marketer, or simply intrigued by the world of SEO, this podcast equips you with invaluable insights that can elevate your website's visibility, organic traffic, and overall online presence. Join me as we unveil the secrets to SEO success and empower you with the knowledge to navigate the intricate landscape of link building.Be sure to connect with us on our social media platforms:Follow us:Facebook: https://www.facebook.com/aslpreservationsolutions/Youtube: https://www.youtube.com/channel/UCKYCgo4qQjJ1DEZGSOu8LpQ/videos?view=0&sort=pLinkedin: https://bd.linkedin.com/company/aslbpo#LearnSEO#LinkBuildingExplained#SEOTips#SEOStrategies#SearchEngineOptimization#DigitalMarketing#SEOExpert#WebsiteVisibility#OnlineMarketing#SEOCommunity#SEOInsights#OnlinePresence#WebsiteRanking#Backlinks#HighQualityLinks#SEOJourney#PodcastEpisode#SEOEducation#OnlineBusiness#SEOSuccess#OrganicTrafficTune in now to supercharge your SEO journey and unravel the mysteries of effective link-building. Your website's ascent in the search rankings awaits!
  • 5. What is Link building?

    10:55
    Learn SEO with Zayed AhmedEpisode 5: What is Link Building?In this episode of "Learn SEO with Zayed Ahmed," we embark on an exciting journey into the world of search engine optimization (SEO). Our focus today is on an essential aspect of SEO called link building.With the ever-increasing number of online businesses striving for visibility and success, understanding link-building has become crucial. Join us as we unravel the mysteries behind this powerful technique and discover how it can significantly impact your website's search engine rankings.Hosted by Zayed Ahmed, a seasoned SEO expert, this episode dives deep into the concept of link building. We explore how search engines like Google, Bing, and Yahoo consider backlinks as a vital ranking factor, determining a website's authority and relevance in search results.Throughout the episode, we discuss the importance of acquiring high-quality links from authoritative websites. These links act as endorsements, signaling to search engines that your website is reliable and valuable. We'll also explore various link-building strategies, including guest blogging, content promotion, social media engagement, and outreach campaigns.Whether you're a business owner, marketer, or simply interested in SEO, this podcast is your gateway to mastering the art of link building. Join us as we unravel the secrets of SEO success and equip yourself with the knowledge and skills to boost your website's visibility, organic traffic, and overall online presence.Follow us: Facebook: https://www.facebook.com/aslpreservationsolutions/Youtube: https://www.youtube.com/channel/UCKYCgo4qQjJ1DEZGSOu8LpQ/videos?view=0&sort=pLinkedin: https://bd.linkedin.com/company/aslbpo#LearnSEO #LinkBuildingExplained #SEOTips #SEOStrategies#SearchEngineOptimization#DigitalMarketing #SEOExpert#WebsiteVisibility #OnlineMarketing #SEOCommunity#SEOInsights #OnlinePresence #WebsiteRanking #Backlinks #HighQualityLinks #SEOJourney #PodcastEpisode #SEOEducation #OnlineBusiness #SEOSuccess #OrganicTraffic
  • 4. How to do On-Page SEO?

    07:36
    On-page SEO (also known as on-site SEO) improves a company's website content using keyword placements, internal linking, URLs, and other strategies. It validates that your website has the same terms as your targeted search query. 
  • 3. SEO keyword research - part 2

    05:41
    In our previous tutorial we have covered what is keyword research, the importance, types of keyword research. In this audio, we will learn how to do different types of keyword research.