Demand Gen Daily

Business and Marketing News

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  • Ep 48 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 2

    We’re back with the second part to our discussion about B2B Demand Generation! In this episode we elaborate on what we talked in the first part of this topic about the different KPIs you can be tracking month to month to determine which tactics are driving the best results for your B2B business.

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  • Ep 47 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 1

    Demand generation is a critical aspect of any B2B service-based business, and tracking the right key performance indicators (KPIs) is essential to ensuring the success of your demand generation strategy. In this podcast, we'll outline the most important KPIs to track, as well as some best practices for measuring them effectively.
  • Ep 46 - How to go From Single to Double Digit ROAS

    In this episode of the Demand Gen Daily podcast, hosts Nick and Ricky discuss strategies for e-commerce businesses to increase their ROAS (return on ad spend) from single to double digits. They emphasize that there is no single way to achieve this, as it is highly contextual to each individual market. However, they offer some broad rules, including the importance of having a solid remarketing funnel and utilizing effective email marketing. They explain that email marketing can significantly boost ROAS, as it is cheaper and allows for greater scale when targeting previous shoppers and email subscribers. They also caution against common pitfalls in email marketing, such as not properly segmenting email lists and failing to offer compelling deals and promotions. Overall, the episode provides valuable insights for e-commerce businesses looking to increase their ROAS and scale their operations.
  • Ep 45: Amazon - Part 13 - Transitioning from Amazon to Website Sales

    In this episode of the Demand Gen Daily Podcast, hosts Nick and Ricky discuss how to diversify your sales beyond Amazon and transition to other channels or your own website. They share tips on building brand trust, reaching out through different channels like Google and Facebook, and whether to sell on your website or drive more sales to your Amazon store. Tune in for valuable insights on how to grow your sales beyond Amazon.
  • Ep 44: Amazon - Part 12 - Scaling Amazon in 2023

    As an Amazon seller, you're always looking for ways to grow your business, but scaling can be challenging. Most Amazon sellers are selling five or fewer products, which limits their earning potential. To truly break through the earning barriers and succeed on Amazon, you need to scale your business.So, what does it mean to scale on Amazon? Scaling means expanding your product range, increasing your sales volume, and building a solid reputation in your niche. But scaling is not easy, and it requires a lot of effort, time, and resources.
  • Ep 43: Amazon - Part 11 - Reducing Operational Costs for Amazon FBA Sellers

    In this episode of the Demand Gen Daily Podcast, we discuss the importance of reducing operational costs for Amazon FBA (Fulfillment by Amazon) sellers. Here are the top topics we cover:- We identify shipping costs, manufacturing costs, and storage fees as the three big expenses that need to be minimized.- Advising against shipping by air and recommend partnering with a third-party storage facility to reduce storage fees.- Emphasizing the importance of accurate sales forecasting to avoid overstocking or stockouts, which can also increase costs.
  • Ep 42: Amazon - Part 10 - Winning with Amazon Product Launches: A Guide to Success

    If you're looking to launch a product on Amazon, you might assume that if you build it, they will come. Unfortunately, that's not the case. To give your product the best chance of success, you need to develop a launch strategy that's both intelligent and hyper-focused. In this episode of the Demand Gen Daily podcast, hosts Nick and Jayce share their expertise on product launches on Amazon, with a particular focus on key strategies for winning the launch game.