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Decoding the Shopper
Decoding the future of seasonality
Season 1, Ep. 44
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Niall Gray and Nathalie Deeley decode summer 2024.
A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months.
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43. Decoding summer blues: the impact of bad weather in the UK and Ireland
15:26||Season 1, Ep. 43Fraser McKevitt, Lesley Ann Gray and Eimear Faughnan discuss how the bad summer weather in the UK, Scotland and Ireland affected shopper behaviour.
42. Bite-sized briefing: Irish Grocery Market Share update 24 September 2024
03:13||Season 1, Ep. 42Back to school spending boosts September grocery sales in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 September 2024.
41. Bite-sized briefing: GB Grocery Market Share update 10 September 2024
03:14||Season 1, Ep. 41Shopping habits shaped by budgeting and back-to-school as Britpop returns. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 September 2024.
40. Decoding the future of brands in fruit and veg
16:29||Season 1, Ep. 40The importance of fruit and veg on our dinner plates has always been a big one. However with inflation falling consumers are looking more to brands. So what does this mean for the produce sector. Hear from our experts across produce, retail and consumption as they delve into this topic.
39. Decoding the future of spirits in a digital world with Degen Distillery
10:29||Season 1, Ep. 39Sammy Verghese, Co-founder of Degen Distillery joined us at our recent beverages event. Sammy took some time to explain the Degen Distillery mission to build the world’s first lifestyle spirits brand powered by next-gen technology.
38. Bite-sized briefing: Irish Grocery Market Share update 19 August 2024
03:30||Season 1, Ep. 38Irish consumers celebrate as Ireland brings home Olympic golds. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 4 August 2024.
37. Bite-sized briefing: GB Grocery Market Share update 13 August 2024
04:00||Season 1, Ep. 37British grocery price inflation warms up for the first time since March 2023. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 4 August 2024.
36. Decoding how to develop a new brand in an already busy energy drinks category with PerfectTed
12:19||Season 1, Ep. 36We were lucky to meet with Levi Levenfiche, Co-founder and & Managing Director, at PerfectTed. Levi joined us at our decoding the future for beverages event in July 2024, and took some time to talk to us about how PerfectTed came to be, and what drives the future for PerfectTed.