Decoding the Shopper

Halloween treats and Christmas staples drive biggest sales month this year for grocers in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 3 November 2024.

In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.  How do consumers find out about these new products, and the rise of controversial digital activity to promote.

Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death.  In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.  The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educating consumers. And what comes next. 

Grocery price inflation edges up ahead of autumn budget. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 September 2024.

Niall Gray and Nathalie Deeley decode summer 2024. A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months.

Fraser McKevitt, Lesley Ann Gray and Eimear Faughnan discuss how the bad summer weather in the UK, Scotland and Ireland affected shopper behaviour.

Back to school spending boosts September grocery sales in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 September 2024.

Shopping habits shaped by budgeting and back-to-school as Britpop returns. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 September 2024.