Decoding the Shopper

Watch podcast on YouTube: https://youtu.be/ak2by4amTbgLaunches create activity. Routines decide whether it lasts.In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises.We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes.For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades?Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator

British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026.

Watch podcast on YouTube: The innovation advantage: How advantage can driftIncrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage.In episode 2 of our innovation series we discuss:·       Why 50–80% price premiums can hold — if designed properly·       How 15–25% smaller packs shape trial without eroding value·       Why promotions should drive discovery, not dependency·       The channel choices that reinforce premium positioningIncrementality isn’t luck. It’s architecture. When pack, price, promotion and channel are designed as behaviour shapers, not commercial afterthoughts, innovation performs very differently.Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator

Shoppers seek romance at home and show love for online. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 February 2026.

Christmas may be over, but the real story is just beginning.In this special episode, Andrew Walker is joined by retail experts from England, Ireland and Scotland to unpack what Christmas 2025 reveals about shopper behaviour and what it signals for 2026 and beyond.The signals are clear:Growth is harder. Shoppers are sharper. Loyalty is fragile.From HFSS legislation reshaping store layouts to the rise of low and no alcohol alongside record festive celebration, this conversation goes beyond “what happened” and asks the more urgent question:Who is ready for what happens next?If you’re planning for 2026 and beyond, this isn’t hindsight — it’s foresight.Chapters: 00:00 – Introduction00:13 – Opening01:17 – Reflection on Christmas 2025 (GB, Ireland and Scotland)05:55 – How shoppers responded to Christmas depending on their financial position (pressure groups)10.41 – How the industry is responding – promotions12:25 – Different choices by different retailers16:58 – Predictions for 202623:14 – Advice for planning in 2026 and beyond26.33 – Close 

New Year nutrition reset: shoppers seek balance while managing budgets. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 25 January 2026.

Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 28 December 2025.

Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025.