Decoding Oblivion

AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside.AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger?In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now.What’s covered:Why AI agents are already buying ads autonomouslyWhether AI will replace media buyersWhy Google and Meta may become even stronger because of AIHow AI changes programmatic advertising and DSPsThe role of AI in campaign optimization and targetingWhy on-chain data is becoming valuable for advertisingThe future of AI-driven advertising infrastructureWhy ChatGPT could become a new advertising platformFeaturing:Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at NexusProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AIAdvertising #AdTech #AIAgents

ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.What’s covered:— GEO vs SEO: what’s actually different and why it matters— How ChatGPT and AI assistants choose which brands to mention— Why AI visibility is becoming a make-or-break for B2B— How buyer decisions are shifting from Google to AI assistants— What “AI as the new decision engine” looks like in practice— How Geonimo helps companies track and improve AI visibility🎙️ Featuring:Pierre-Louis Jérôme - Co-Founder, GeonimoLoïs Guilhou - Head of Sales, GeonimoProduced with WellDone (welldone.tech) and MAADS (maads.com).#AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #GeonimoTimecodes00:00 - The day Google stopped being the homepage01:27 - GEO in one sentence02:52 - "On Google you compete for clicks. On AI you compete to be chosen"04:07 - SEO vs AEO vs GEO without the buzzwords05:19 - The 3 signals that decide which brand AI picks06:17 - Why most CMOs are 18 months behind08:24 - The gap that made GEO inevitable10:23 - Crypto and e-commerce got there first11:52 - The 3 layers of AI visibility13:37 - Faster than the internet itself14:19 - Inside Geonimo: how the audit works15:51 - The AI Suitability Score16:24 - Traffic is dead. Mentions are the new metric18:15 - The multi-market problem nobody talks about20:33 - The mistake every brand makes in their first AI audit22:40 - Who gets results in 7 days vs 7 months24:40 - Writing for AI is nothing like writing for Google27:56 - The 70/30 rule for SEO and GEO budgets29:42 - Why AI search isn't winner-takes-all31:03 - How small brands beat giants on ChatGPT33:01 - Brands that started ranking in AI within days34:10 - Industries already locked. Industries still wide open35:58 - The 3 things to fix this week to show up in ChatGPT37:15 - The biggest GEO mistake brands repeat38:09 - Why GEO is a moving target39:20 - What stops working in 6 months40:26 - Where Geonimo is heading next41:40 - The product roadmap nobody else is building42:52 - From insights to automation43:45 - GEO for marketplaces and recommendation engines44:37 - AI agents talking directly to Geonimo45:35 - How to try Geonimo and book a demo46:10 - One thing to do tomorrow morning46:34 - The 6-month forecast47:09 - Outro

In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently?Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else.We talk about:— how AI agents can make money (without human involvement)— why giving agents financial access changes everything— the concept of self-funding AI systems— building infrastructure for autonomous agents— and how you can start experimenting with this todayThis isn't theory anymore — it's already happening.#AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLifeTimecodes00:00 AI agents already making millions 🤯01:07 Intro: AI + crypto = new economy02:17 The problem: why AI agents need money03:27 Built in a weekend → $55M volume04:23 How it works: AI launching tokens & earning06:48 AI agents trading & making money12:06 What is the “agentic economy”?14:15 Self-funding AI agents (big idea)18:24 How it scaled to 1,700+ agents35:18 How to start using AI agents today

What happens when email meets Web3 and AI and why should you care?In this episode of Decoding Oblivion, we explore how one of the oldest communication tools is being reinvented through blockchain, artificial intelligence, and new user-centric models.Our guest, Gerald, founder of Ethermail, breaks down:— why email hasn’t fundamentally changed in decades— how connecting email with crypto wallets reshapes communication— what Web3 email actually is (and how it differs from Gmail)— how users can control who reaches them, and even get rewarded for their attention— why spam might become obsolete— the role AI agents will play in future communication systems— and why data privacy is becoming more critical than everWe also dive into the current state of the Web3 industry, the challenges of adoption, and what businesses, marketers, and builders should be focusing on right now.This episode is for anyone looking to understand where digital communication is heading  and what’s already working today.🎧 Tune in to discover what’s next.Timecodes:00:00 Introduction01:03 Gerald’s Background & The Origin of EtherMail03:09 Why Email Hasn’t Changed Since the 90s05:17 Wallet-Based Email: Ownership, Identity & Encryption08:50 Asset-Based Targeting: Emailing Wallet Holders10:15 Getting Paid for Attention: The Rewards Model11:38 Early Growth, Adoption & The Bot Problem13:35 MoldMail: Email Infrastructure for AI Agents17:45 Web3 Advertising Today & Why Email Still Works21:46 EtherMail x Telegram Integration Explained25:44 How Campaign Targeting Works (Active Wallets)29:08 Who Uses EtherMail Today vs. Early Days31:29 AI Agents & The Future of Email Communication36:32 Biggest Challenges to Adoption41:13 Can AI Give Power Back to Users?43:37 Email’s Core Problems: Spam, Privacy & Fragmentation46:14 AI Tools & Workflows Gerald Recommends49:44 Advice for Startups & Marketers in 202656:22 Where to Find Gerald 57:47 Final Thoughts: Building Through the AI Era

Media isn’t dying. It’s being rebuilt in real time.In this episode of Decoding Oblivion, I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution.We cover shifting credibility, why traditional outlets still matter (sometimes), and how trust is becoming more complex. From niche publications to finfluencers, the rules of media are changing fast.Where does AI truly add value in newsrooms? And why is most content becoming commoditized, with only a small percentage driven by real originality?This is a look at the evolution of media, what’s breaking, what’s adapting, and what comes next.Timestamps:00:00 Intro & Fred's background03:17 The old media model and what credibility meant08:44 The biggest structural shift: fragmentation and ad revenue collapse13:06 Is traditional media declining or evolving?17:14 Who owns attention now — platforms vs. publications21:44 AI in newsrooms and the commodification of content26:04 What good PR looks like in 2026 and the rise of agent-to-agent comms29:24 Is press coverage still valuable for startups?34:11 How crypto already changed the trust model39:06 Will journalists survive AI? Tools, agents, and final thoughts46:22 Fred's closing message and host outro

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today.This podcast exists because the rules have changed.Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack.Each episode is a conversation about what’s actually happening inside modern growth stacks:what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential.This isn’t a show about trends for the sake of trends.It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments.Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it.Less noise.More signal.Let’s decode it.Thanks for listening.This is Decoding Oblivion.