Decoding Oblivion

Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience.In this episode of Decoding Oblivion, Eva sits down with Dayana Alexandrova, Head of Social Media at WalletConnect, to discuss how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users.They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI.  In this episode:Why every infrastructure company still needs a strong brandThe power of narrative in technology marketingHow WalletConnect approaches X vs LinkedInWhy partnership marketing is so underratedAI tools Diana actually uses every dayWhich AI tools are overhypedWill AI replace marketers?How to build a personal brand without competing with your employerThe 2:1 content rule for growing your personal brandWhat’s next for WalletConnect💡 Produced with the support of WellDone.WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development.Learn more:https://welldone.tech 🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future.#AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivionTo connect: podcast_admin@aanet.work

AGI, AI safety, AI governance, frontier models, marketing, trust - the people building the world’s most advanced AI models are warning that we’re moving faster than anyone truly understands.In this week’s Frontier Watch, Eva breaks down one of the most important AI discussions happening right now: why AGI is being compared to electricity and fire, why AI labs are calling for new safety standards, and what this means for businesses already adopting AI today.  What’s covered:• Why AGI may arrive sooner than most people expect• Why AI researchers are asking for stronger guardrails• The race between AI labs and governments• The hidden risks of moving too fast with AI• What every marketing team should learn from AI safety• Why governance is becoming a competitive advantageProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AI #AGI #AISafety #ArtificialIntelligence #Marketing #DecodingOblivion

Web3 growth, product-market fit, AI, crypto startups, product-led growth - why do some crypto products take off while others never find users?In this episode of Decoding Oblivion, Eva sits down with Dylan Breugne co-founder of Otomato, to discuss how listening to users completely changed their product, why they threw away eight months of work to find product-market fit, and how AI is changing the way crypto products are built and shipped.Automator started as a “Zapier for Web3.” Today, it’s one of the fastest-growing on-chain portfolio monitoring tools, helping users track positions across multiple chains, receive AI-powered alerts, and monitor their portfolios in real time.What’s covered:• Why every founder should let go of their first idea• How Automator found product-market fit through user feedback• Why product-led growth beats chasing growth hacks• Building a viral Telegram product before a mobile app• How AI transformed the team’s workflow and development speed• On-chain portfolio monitoring and AI-powered notifications• The future of advertising in Web3🎙️ Featuring:Dylan Breugne, co-founder of OtomatoProduced with the support of WellDone and MAADS.#Web3 #Crypto #AI #ProductMarketFit #StartupGrowth #DecodingOblivion

AI, vibe coding, startup building, product management, AI founders - software has never been easier to build.The hard part now? Getting people to care.In this episode of Decoding Oblivion, Eva sits down with Addy De La Cruz (AI Product Strategist at Google, Founder of Clara) to discuss why coding is no longer the biggest bottleneck, how AI is changing startup creation, and why understanding users matters more than ever.What’s covered: • What vibe coding actually means • Why domain experts may outperform developers • Why most AI apps will fail despite being easy to build • Why distribution is becoming more important than development • What AI Tools Do People Overrate?🎙️ Featuring:Addy De La CruzProduct Marketing @ GoogleFounder, Vibe ConnectProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AI #VibeCoding #Startups #ProductManagement #NoCode #Google #Claude

AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside.AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger?In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now.What’s covered:Why AI agents are already buying ads autonomouslyWhether AI will replace media buyersWhy Google and Meta may become even stronger because of AIHow AI changes programmatic advertising and DSPsThe role of AI in campaign optimization and targetingWhy on-chain data is becoming valuable for advertisingThe future of AI-driven advertising infrastructureWhy ChatGPT could become a new advertising platformFeaturing:Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at NexusProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AIAdvertising #AdTech #AIAgents

ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.What’s covered:— GEO vs SEO: what’s actually different and why it matters— How ChatGPT and AI assistants choose which brands to mention— Why AI visibility is becoming a make-or-break for B2B— How buyer decisions are shifting from Google to AI assistants— What “AI as the new decision engine” looks like in practice— How Geonimo helps companies track and improve AI visibility🎙️ Featuring:Pierre-Louis Jérôme - Co-Founder, GeonimoLoïs Guilhou - Head of Sales, GeonimoProduced with WellDone (welldone.tech) and MAADS (maads.com).#AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #GeonimoTimecodes00:00 - The day Google stopped being the homepage01:27 - GEO in one sentence02:52 - "On Google you compete for clicks. On AI you compete to be chosen"04:07 - SEO vs AEO vs GEO without the buzzwords05:19 - The 3 signals that decide which brand AI picks06:17 - Why most CMOs are 18 months behind08:24 - The gap that made GEO inevitable10:23 - Crypto and e-commerce got there first11:52 - The 3 layers of AI visibility13:37 - Faster than the internet itself14:19 - Inside Geonimo: how the audit works15:51 - The AI Suitability Score16:24 - Traffic is dead. Mentions are the new metric18:15 - The multi-market problem nobody talks about20:33 - The mistake every brand makes in their first AI audit22:40 - Who gets results in 7 days vs 7 months24:40 - Writing for AI is nothing like writing for Google27:56 - The 70/30 rule for SEO and GEO budgets29:42 - Why AI search isn't winner-takes-all31:03 - How small brands beat giants on ChatGPT33:01 - Brands that started ranking in AI within days34:10 - Industries already locked. Industries still wide open35:58 - The 3 things to fix this week to show up in ChatGPT37:15 - The biggest GEO mistake brands repeat38:09 - Why GEO is a moving target39:20 - What stops working in 6 months40:26 - Where Geonimo is heading next41:40 - The product roadmap nobody else is building42:52 - From insights to automation43:45 - GEO for marketplaces and recommendation engines44:37 - AI agents talking directly to Geonimo45:35 - How to try Geonimo and book a demo46:10 - One thing to do tomorrow morning46:34 - The 6-month forecast47:09 - Outro

In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently?Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else.We talk about:— how AI agents can make money (without human involvement)— why giving agents financial access changes everything— the concept of self-funding AI systems— building infrastructure for autonomous agents— and how you can start experimenting with this todayThis isn't theory anymore — it's already happening.#AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLifeTimecodes00:00 AI agents already making millions 🤯01:07 Intro: AI + crypto = new economy02:17 The problem: why AI agents need money03:27 Built in a weekend → $55M volume04:23 How it works: AI launching tokens & earning06:48 AI agents trading & making money12:06 What is the “agentic economy”?14:15 Self-funding AI agents (big idea)18:24 How it scaled to 1,700+ agents35:18 How to start using AI agents today

Media isn’t dying. It’s being rebuilt in real time.In this episode of Decoding Oblivion, I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution.We cover shifting credibility, why traditional outlets still matter (sometimes), and how trust is becoming more complex. From niche publications to finfluencers, the rules of media are changing fast.Where does AI truly add value in newsrooms? And why is most content becoming commoditized, with only a small percentage driven by real originality?This is a look at the evolution of media, what’s breaking, what’s adapting, and what comes next.Timestamps:00:00 Intro & Fred's background03:17 The old media model and what credibility meant08:44 The biggest structural shift: fragmentation and ad revenue collapse13:06 Is traditional media declining or evolving?17:14 Who owns attention now — platforms vs. publications21:44 AI in newsrooms and the commodification of content26:04 What good PR looks like in 2026 and the rise of agent-to-agent comms29:24 Is press coverage still valuable for startups?34:11 How crypto already changed the trust model39:06 Will journalists survive AI? Tools, agents, and final thoughts46:22 Fred's closing message and host outro