Dear FoundHer...

Do you want more simple, no-fluff marketing strategies? Lindsay Pinchuk created a new FREE download: CLICK HERE to grabThe FoundHer’s Blueprint for Building a Business Without Burnout.In this episode, Lindsay Pinchuk discusses the common challenges faced when launching offers, particularly the importance of building anticipation and community before a launch. She emphasizes the need for effective storytelling, engaging with one's inner circle, and utilizing various marketing strategies to ensure success. The episode provides actionable advice for entrepreneurs looking to improve their launch strategies and build trust with their audience.TakeawaysLaunching an offer without community leads to failure.Building anticipation is crucial for a successful launch.You must advocate for your own offer.Storytelling connects you with your audience.Engage your inner circle for support.Email marketing is vital for business success.Regular communication builds trust with your audience.Your community should be nurtured before launching.People buy from those they trust.Success comes from consistent engagement and value.Join the Dear FoundHer Forum to build and grow your business alongside other women entrepreneurs 40+, just like you: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay and Dear FoundHer... on Instagram.

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Julie Wainwright knows what it’s like to be underestimated, and to prove people wrong. She built The RealReal into a billion-dollar luxury consignment business, then watched from the sidelines as a board she no longer trusted forced her out. But that’s only part of the story.In this episode, Julie sits down with Lindsay to talk about what it really means to lead. From the ashes of Pets.com to the early days of The RealReal, Julie explains how she saw an opening in the e-commerce space and moved fast, testing, iterating, and winning customers city by city. She didn’t wait for investor buy-in. She mailed postcards. She knocked on doors. She made it work.What convinced early customers to trust her with their Chanel and Prada? What does it take to scale a business from $10 million to $500 million when most investors don’t even understand your category? And what do you do when the company you built is no longer yours?Julie shares how strategic partnerships, like an early collaboration with Neiman Marcus, helped put The RealReal on the map. She reflects on the power of in-person experiences, like pop-up stores, and why human connection can drive business in a way digital never fully replaces.Now leading her second venture, Ahara, Julie is focused on precision nutrition and on helping other entrepreneurs find their footing. Her new book, Time to Get Real, is both a memoir and a playbook for anyone building something that feels personal.If you’ve ever doubted yourself, or felt like others have doubted you more, Julie’s story will remind you what’s possible when you trust your vision and keep going.Episode Breakdown:00:00 Introduction to Julie Wainwright and The RealReal05:04 From Pets.com to The RealReal: Julie’s Founder Story11:29 Building Trust in Luxury Consignment17:43 Raising Capital and Finding the Right Investors22:37 Scaling E-Commerce Through Strategic Partnerships28:14 How Resale Impacts Luxury Markets29:17 Leadership Changes and Boardroom Challenges32:58 Lessons from Entrepreneurship and Gender Dynamics36:48 Starting Over: New Ventures and Growth39:24 Why Nutrition Became Julie’s Next Mission43:34 Advice for Aspiring EntrepreneursConnect with Julie Wainwright:http://www.instagram.com/realrealjulieGet on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.No amount of business success is worth sacrificing your integrity, and Rebecca Minkoff has the receipts to prove it.Lindsay Pinchuk sits down with the iconic fashion designer to talk about what it takes to build a brand with staying power. From sewing her own bat mitzvah dress to creating a handbag that became a cultural moment, Rebecca traces the early hustle and the breakthrough wins that helped her build a fashion empire. She shares the story behind the unexpected challenges that came with scaling, and why she eventually sold her company, along with the rights to her own name.They talk about the rise and fall of influencer marketing, how COVID nearly crushed her business, and why The Real Housewives of New York City ended up testing her values more than she ever expected.This episode is a reminder that building a business isn’t about one big break, but about what you do next.Episode Breakdown:00:00 Why Rebecca Minkoff Inspires The Dear FoundHer... Community03:11 Rebecca Minkoff’s Story: From Apparel to Iconic Bags16:09 Rejection, Networking, and Asking for Help22:26 Inside the Rebecca Minkoff Brand Today26:38 Selling Her Company: What Rebecca Learned36:39 How Rebecca Balances Business, Family, and Creative Work39:00 Rebecca’s Real Housewives Experience and Its AftermathFollow Rebecca:http://www.instagram.com/rebeccaminkoffhttp://www.instagram.com/beckyminkoffGrab a copy of Rebecca's book.Check out Rebecca's Podcast:https://podcasts.apple.com/us/podcast/superwomen-with-rebecca-minkoff/id1426026971Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code GIFT at checkout for $200 off your Annual Membership. In this episode, Lindsay Pinchuk shares ten simple yet effective strategies for business owners feeling stuck or overwhelmed.Lindsay shares 10 simple things—no fluff, no gimmicks—that you can do right now to create momentum in your business. These aren’t revolutionary tactics—they’re simple, overlooked steps that lead to real movement. Here’s what I want you to try this week...She emphasizes the importance of storytelling, consistency in sharing offers, and the power of asking for help. Lindsay also discusses reconnecting with past clients, simplifying offers, optimizing online presence, following up on opportunities, repurposing content, providing value without selling, and the significance of testimonials. These tactics are designed to create momentum and drive results in business without requiring extensive resources.Join the Dear FoundHer Forum, use the code GIFT to save nearly 45% on an Annual Membership during the month of May: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay and Dear FoundHer... on Instagram.

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. Boxed wine had a reputation problem until Lauren De Niro Pipher turned it into a sustainable, design-forward product that now moves across both direct-to-consumer and wholesale channels.Juliet Wine was born from a simple question: why doesn’t high-quality boxed wine exist? Lauren and her co-founder, Allison Luvera, saw an opportunity and built a premium product that’s as practical as it is planet-friendly, without any prior experience in the wine industry. In this episode, Lauren shares how they took the idea from concept to shelf, starting with a custom crush model, distinctive cylindrical packaging, and a brand that challenges the stigma around boxed wine.They also talk about the power of community, how their networks shaped their businesses, served as focus groups, and helped them make crucial early hires. Lauren opens up about the risks they took, from firing an expensive agency to bootstrapping the initial phase of the company before raising over $6 million in funding.With a go-to-market strategy that launched both direct-to-consumer and wholesale at the same time, Juliet Wine was built to scale. Instead of traditional influencer marketing, they focused on gifting and letting the product speak for itself, building authentic relationships that continue to drive word-of-mouth growth.This episode of Dear FoundHer… shows us what it takes to build something new in a crowded category, and how a smart, scrappy approach can cut through the noise.Episode Breakdown:00:00 Why Community Matters for Founders06:00 Lauren’s Career Journey Before Juliet Wine07:06 The Spark Behind a Sustainable Wine Brand08:47 From Idea to Product: Early Decisions and Setbacks13:04 Redesigning Boxed Wine with Packaging Innovation15:02 Bootstrapping and Raising Over $6 Million20:10 Hiring Independent Talent Over Big Agencies25:32 Customer Feedback as a Growth Engine31:02 Go-to-Market Strategy: Direct to Consumer and Wholesale38:48 Influencer Marketing Without Paying for Posts43:46 What’s Next for Juliet WineConnect with Lauren De Niro Pipher:http://www.instagram.com/iamldphttp://www.drinkjuliet.com/Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and building a supportive community, especially for women entrepreneurs over 40. She shares her personal journey of starting a business without a network and how she gradually built connections with other female founders. Lindsay provides practical strategies for effective networking, emphasizes the value of mutual support, and offers actionable takeaways to help listeners strengthen their networks and overcome common challenges in networking.TakeawaysYou have to put things out into the universe to make things happen.Women over 40 are the fastest growing group of entrepreneurs in the U.S.Building a network is essential for personal and professional growth.Networking can lead to mutually beneficial relationships.Focus on nurturing a smaller group of trusted allies.Networking is about connecting, not proving your worth.Overcoming imposter syndrome is crucial for effective networking.Authentic relationships are more valuable than transactional ones.Seek out spaces where women can share their journeys without judgment.Take small, intentional steps to network regularly.Join the Dear FoundHer Forum, use the code GIFT to save nearly 45% on an Annual Membership during the month of May: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay and Dear FoundHer... on Instagram.

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started paying attention. In this episode, she joins Lindsay to talk about building Elektra Health, a virtual care platform focused on closing the menopause care gap with real medical support, trusted information, and community connection. Alessandra shares how her own experience navigating IVF, hormonal shifts, and a frustrating lack of answers led her to create something she wished had existed for her.What does it look like to start a company around a topic no one wants to talk about? How can you build trust when the audience you’re serving has been ignored for decades? Alessandra breaks down how Elektra started, one email list, one living room event, one conversation at a time, and how that early emphasis on community continues to shape the company’s evolution.Alessandra also reflects on the decision to step down as CEO, why she knew it was time, and how redefining her role has given her space to focus on what matters most. For anyone navigating perimenopause, building a mission-driven business, or simply looking for a more honest conversation around women’s health, this one will hit home.Episode Breakdown:00:00 Why Community Matters for Founders04:17 Meet Alessandra Henderson07:00 The Origins of Elektra Health09:12 Talking About Menopause Before It Was Cool14:17 How Elektra Built Its First Community19:24 COVID’s Unexpected Impact on Growth24:57 Monetizing a Community-Driven Health Platform27:11 Business Pivots and What They Taught Her32:54 Stepping Down as CEO37:17 What’s Next for Alessandra39:15 Advice for Female FoundersConnect with Alessandra Henderson:https://www.linkedin.com/in/alessandrahenderson/https://www.elektrahealth.com/Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAMJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. Fighting Jew hatred starts with refusing to apologize for standing up for yourself.When do you stop waiting for someone else to fix it and start doing something yourself? That’s the question at the heart of this conversation between Lindsay Pinchuk and Brooke Goldstein, a human rights attorney, award-winning filmmaker, and founder of the Lawfare Project and End Jew Hatred.Brooke shares how one moment during law school altered the entire course of her life, pulling her from a path toward entertainment law into war zones, courtrooms, and a global movement to defend the rights of the Jewish people. She explains how she came to understand that the real battleground wasn’t just in politics or public opinion. It was in the legal system, the education system, and the stories we’re told about who deserves protection.Together, Lindsay and Brooke dig into why the Jewish community has never had a unified civil rights movement in America and why that needs to change now. They talk about the importance of clear messaging, consequences for discrimination, and showing up with courage, even when it’s uncomfortable.This episode is a call to action… for truth, for unity, and for real, lasting impact.Episode Breakdown:00:00 Introduction 03:11 Meet Brooke Goldstein05:06 The Story That Changed Everything07:04 Making The Making of a Martyr09:01 Hate Education and Its Consequences13:37 Founding the Lawfare Project18:03 October 7th and the Rise of End Jew Hatred20:05 Why We Need a Jewish Civil Rights Movement22:03 What Successful Movements Have in Common30:42 Tactics for Fighting Jew Hatred34:08 Grassroots Action and Consequences37:18 Messaging That Unifies43:56 Advice for Founders Taking Hard PathsConnect with Brooke Goldstein:https://www.instagram.com/realbrookegoldstein/https://www.thelawfareproject.org/https://www.endjewhatred.com/Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAMJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumDon’t forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to. TakeawaysLindsay returned from a hiatus to share impactful business insights.The shift in target audience to women over 40 transformed her business.Building a community is essential for business growth.Women over 40 are resourceful and experienced entrepreneurs.Specific targeting helps in creating relevant messaging.Understanding the ideal customer is crucial for business success.Consistency in messaging is key to maintaining audience connection.Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for our group mentorship, Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram.