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Dear FoundHer...
This Winner of Food Network's "Chopped" Created a Personal Brand Like None Other, with Palak Patel
“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged victorious, beat Bobby Flay, and became a finalist on Food Network Star Season 14.
Palak’s story highlights the impact of following your passion and the opportunities that arise from taking bold risks. She recounts key moments in her career, from her initial reluctance to compete on Chopped to how winning the show opened numerous doors. Despite setbacks like the pandemic disrupting her plans to open a restaurant in New York City’s Hudson Yards, Palak continues to grow and adapt.
Beyond her TV success, Palak is also an accomplished author. Her cookbook, “Food is Love: Plant-Based Indian-Inspired Recipes to Feel Joy and Connection,” reflects her deep connection to food and her cultural heritage. She emphasizes the importance of authenticity, staying true to one’s values, and building a personal brand that aligns with one’s beliefs.
This episode of Dear FoundHer… explores the challenges and rewards of being a public figure in the culinary world, the importance of community, and the impact of meaningful partnerships. Palak’s journey is a reminder that it’s never too late to pursue your dreams and that the experiences and setbacks along the way add depth to your story.
Quotes
- “Food is Love” represents the culmination of my entire relationship with food. When I began writing this book two years ago, I started to dig deep into what I wanted to bring to the cookbook. It is an extension of me and reflects the idea that food is one of the ultimate connectors in our lives—it’s been that way since the dawn of time. Food is a beautiful way to get to know someone and express how you feel.” (12:55 | Palak Patel)
- “Whenever I’m looking at partnerships or long-term engagements with brands, it’s definitely about alignment. It’s similar to selling a service: does this match my value system? Does the brand align with the things that are important to me? And do we have similar goals?” (16:39 | Palak Patel)
- “Staying true to what you stand for and knowing what aligns with your guardrails and what falls outside of them is really important.” (19:30 | Palak Patel)
Connect with Palak Patel:
https://www.chefpalakpatel.com/
https://www.instagram.com/chefpalak/
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
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254. Ultra Orthodox to Unorthodox, with Multiple Multi-Million Ideas Along the Way, with Julia Haart
55:06||Season 3, Ep. 254“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perla’s direction during her time as creative director.In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and she’s dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve women’s lives by combining style and comfort.Julia Haart’s resilience and the influence she’s had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life that’s truly your own.Quotes“I’m an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. I’m not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.” (05:13 | Julia Haart)“Something that most women have tremendous difficulty with is acknowledging they’re not happy and giving themselves permission to choose a different life.” (14:18 | Julia Haart)“People always ask me, ‘Oh my God, how do you walk in those high heels?’ My answer has always been, ‘One step at a time.’ And that is really an answer for how to build a business—one step at a time.” (26:25 | Julia Haart) “I built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable… I changed the way people market. So, it’s always about not just looking at what is but finding the spaces in between and identifying what isn’t. That’s how you build a business.” (33:37 | Julia Haart) “We have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.” (39:26 | Julia Haart)Connect with Julia Haart:https://www.instagram.com/juliahaart/Join Lindsay's group mentorship, Marketing Made Simple for Small Business:https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm253. How to Navigate Your Company's Sale and Exit with Carrie Kerpen, Founder of The Whisper Group
51:20||Season 3, Ep. 253“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their business’s value during negotiations? The Whisper Way provides the tools and strategies to achieve this.The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer… for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.Quotes“Overall, my exit was great—the acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and that’s what I hope we can provide for other female founders. People can tell you, ‘Slow down. It’s okay. It’s going to get done.’ If I had slowed down a bit, it would have turned out even better.” (17:45 | Carrie Kerpen) “The thing I wish most female founders knew is that the more money you’re able to figure out how to pull out, the more you’ll be worth at exit.” (20:56 | Carrie Kerpen) “It’s really mission-based, and I want this business to make a lot of money because I want to show women what can be done.” (42:39 | Carrie Kerpen) “Ideas are great, but executing on that idea is really important, and there’s no better demonstration of execution than a strong focus on generating revenue.” (49:01 | Carrie Kerpen) Connect with Carrie Kerpen:http://www.instagram.com/carriekerpenReport on female founded exits: closetheexitgap.com Join Lindsay's group mentorship, Marketing Made Simple for Small Business:https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm252. Creating an All New Spin on the Flavors of her Childhood and Upbringing, with Crystal Ung, Founder of Bowlcut
42:40||Season 3, Ep. 252“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian cuisine.Crystal shares her entrepreneurial journey, explaining how she spotted a gap in the market for nutritious sauces and the hurdles she faced in manufacturing and supply chain management. How does grassroots marketing influence a brand’s growth? For Crystal, it’s been essential. By connecting directly with customers, Bowlcut has expanded steadily, now available in 500 independent retailers, including Sur La Table and World Market, with even more growth on the horizon.Offering valuable advice to aspiring female founders, Crystal highlights the importance of building a strong support network, choosing the right partners, and making self-care a priority. Lindsay wraps up their conversation with a key takeaway: understanding when to seek help and using freelance or project-based support to drive business growth.Quotes“What I observed working in my dad’s restaurant was that, yes, there was hate and negative comments, but I also saw a beautiful side of humanity. Food really brought communities together and sparked curiosity about our culture and heritage.” (06:49 | Crystal Ung)“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together. I thought there was no better time than now for a brand like Bowlcut to exist because, hopefully, one day we can scale that impact—bringing people together through food. Being inclusive is a core element of our brand.” (07:24 | Crystal Ung) “When we think about our mission, it’s very much rooted in our origin story. But what really excites me and keeps me dreaming about the future is that we’re redefining what eating well tastes like for a new generation.” (09:42 | Crystal Ung)“As a small brand, you’re often seen as disposable, like, okay, there will be another small brand tomorrow. Who cares? So, finding the right partners who believe in you and in your future growth is really, really important.” (31:10 | Crystal Ung) “I think it’s really important to carve out time for yourself. Even if it’s literally just five minutes, you need a moment to take a step back because there’s going to be so much going on. Your mind will be split in a million ways, and you’ll feel overwhelmed and stressed. To make better decisions, you need that moment for clarity.” (39:40 | Crystal Ung)Connect with Crystal Ung:https://thebowlcut.com/https://www.instagram.com/getbowlcut/RSVP for Dear FounHer... LIVE events: http://www.dearfoundher.com/eventsSubscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm251. She Disrupted the College Shopping Experience from Her Own Dorm Room, Amanda Zuckerman, Founder of Dormify
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47:17||Season 3, Ep. 250Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone. In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize your community. She discusses various strategies, including selling products, offering coaching and consulting services, hosting workshops and events, creating content partnerships, using affiliate links, offering memberships with exclusive content, and selling merchandise. Lindsay emphasizes the importance of building trust and engagement with your community before asking for sales, and she shares her own experiences with monetizing her community at Bump Club and Beyond. She also highlights the need for trial and error, knowing when to pivot, and the value of partnerships in monetization efforts.TakeawaysBuilding trust and engagement with your community is crucial before asking for sales.Trial and error is necessary to find the right monetization strategies for your community.Partnerships can play a significant role in monetizing your community.You don't need millions of followers to make money from your community.Sound Bites"Building trust and engagement with your community is crucial before asking for sales.""Trial and error is necessary to find the right monetization strategies for your community.""Partnerships can play a significant role in monetizing your community."Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysDo you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business. Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.248. Three Easy Ways to Cultivate Community for Your Brand, with host Lindsay Pinchuk
19:24||Season 3, Ep. 248This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community." You've heard Lindsay say it time and time again, "Your community is your brand’s greatest asset and you build it through your greatest marketing tool: Your content."On today's episode you're going to hear Lindsay talk about the power of community for your brand and why investing in your community is a necessity. She also shares three SIMPLE strategies for growing you community without a marketing budget. This powerful episode will have you thinking about your own community in ways you never could have imagined. Next Thursday we'll continue the conversation as Lindsay shares how your community can impact your bottom line and the top tips for making a strategic impact. Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysDo you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business. Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.247. From a Side Hustle to a Full Time Gig Through the Power of Women in Sports, the Olympics and Community, with Jamie Mittelman, Founder of Flame Bearers
48:43||Season 3, Ep. 247“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.Jamie highlights the significant gender disparity in sports media, where only 15% of coverage focuses on women, and even less on women from diverse backgrounds or those with disabilities. This inspired her to create Flame Bearers, which shares these athletes’ stories through podcasts, videos, and live events. The athletes become ambassadors for Flame Bearers, helping to grow the platform organically.The episode covers the challenges and triumphs of building a business from scratch, including the importance of a supportive network and the pivotal moment when Jamie realized Flame Bearers could be more than a passion project. She talks about the role of grants and sponsorships in funding her venture and the shift toward a sponsorship model for sustainability.Jamie’s story demonstrates the power of community and storytelling in driving social change. Tune in to this episode of Dear FoundHer… to hear more about Jamie Mittelman’s innovative media approach through Flame Bearers, her commitment to elevating female athletes, and her mission to spotlight the stories of women Olympians and Paralympians.Quotes “Women athletes have not historically had a community. They have been pitted against each other. Historically, women in general have viewed each other as competition and not as a whole rising together. I wanted to do it differently.” (22:31 | Jamie Mittelman) “Some of the best ideas I’ve had have not been mine; they’ve come from our community. I think I’ve been open enough to hear them and been responsive to them. Where a lot of founders go wrong is they ignore the comments of their community.” (36:28 | Jamie Mittelman) “I want people to think of Flame Bearers anytime they think of the best female athletes in the world. I want it to be the community, the hub of the best athletes in the world, where they feel like their stories are told in their own words.” (38:08 | Jamie Mittelman)Connect with Jamie Mittelman:http://www.instagram.com/jamiemittelmanhttp://www.instagram.com/flamebearersGet on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysGrab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm246. RERUN: Dr. Becky Kennedy, Founder of Good Inside, Shares the Secrets to Building an Empire from an Engaged Community
52:07||Season 3, Ep. 246Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from her—thus driving the ability to monetize her community in the most incredible way possible. This is a story of a FoundHer who seized the moment and took her psychology practice to the next level, and in turn has helped MILLIONS of parents across the country and around the world. Part of the reason host, Lindsay Pinchuk, wanted to share this episode is because you’re going to hear her talk in the coming weeks a lot about community—not your business community, but your brand community. And how you can turn your audience into a community, which is essentially your number one asset for your business. This is exactly what Dr. Becky Kennedy did in building her business: Good Inside. Take a listen to today’s episode and then TUNE IN on Thursday when Lindsay shares more about the importance of your brand community and how you can monetize it as you can count on me to break down simple marketing practices to build your brand, business and bottom line. STAY UP TO DATE AND IN THE KNOW, make sure you sign up for the Dear FoundHer... newsletter as we have a ton of new opportunities coming your way. Connect with Dr. Becky Kennedy.Connect with Lindsay Pinchuk and Dear FoundHer.http://www.instagram.com/lindsaypinchukhttp://www.instagram.com/dearfoundherGrab Lindsay’s JumpStart Your Business Blueprint:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.https://form.jotform.com/230008245758152Podcast production provided by HiveCast.fm