Dear FoundHer...

In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year.You can grab Lindsay's year-end checklist here to get started in the right direction. Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumMake sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundherTakeawaysIt's crucial to take care of yourself as a business owner.Make a checklist to manage year-end tasks effectively.Auditing your performance helps set the path for the new year.Customer feedback is essential for business growth.Finalizing financials is important as tax season approaches.Reflect on your branding consistency for the upcoming year.Show gratitude to your customers to strengthen relationships.Cleaning your digital slate can save money and improve efficiency.Setting clear goals for 2025 is a responsible business practice.Investing in your skills and expertise is vital for growth.

“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,” shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she opens up about her personal journey through these life stages and the gaps in healthcare that inspired her to create a solution. Why are menopause and perimenopause still surrounded by silence despite impacting half the population? Joanna shares how Midi Health is changing this narrative by providing expert care that is accessible, insurance-covered, and tailored to women’s needs. From her innovative start hosting grassroots “menopause tupperware parties” to now serving thousands of patients nationwide, Joanna’s approach focuses on trust, education, and shared decision-making.If you’ve ever felt dismissed or misunderstood by the healthcare system, this episode offers both hope and actionable insights. How can virtual healthcare reshape the way women experience these significant transitions? Joanna’s vision is a reminder that better care for women in menopause and perimenopause is not only possible—it’s already underway!Quotes“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else.” (27:36 | Joanna Strober)“My job at Midi is not to be a gatekeeper... I want you to understand your options and I want you to choose what you feel most good about.” (27:59 | Joanna Strober)“When you get tired, rest, don’t quit.” (30:48 | Joanna Strober)Connect with Joanna Strober:Instagram: https://www.instagram.com/midihealth/Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

In this episode, Host, Lindsay Pinchuk discusses the importance of building a supportive community for female entrepreneurs, particularly those over 40. She shares her personal journey of networking and the challenges she faced in the early stages of her business. Lindsay emphasizes the value of collaboration, mentorship, and leveraging life experiences to strengthen professional networks. She provides actionable strategies for overcoming networking challenges and creating safe spaces for women to connect and support each other. The episode concludes with actionable tips that you can implement right now to enhance your networking efforts and build meaningful relationships.The doors to the Dear FoundHer... Forum are OPEN! The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter.Use the code FOUNDHER for 40% off our Founding Member rate. Join us inside for just $1 per day. (PLUS, before the end of the year you'll get a whole host of bonuses!). CLICK HERE: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram http://www.instagram.com/dearfoundher

“Everyone has a use case for Hulken, and I think that’s what makes it so relatable. The product basically markets itself,” says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation. Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of responding to customer needs. From launching a side project during the pandemic to growing Hulken into a profitable business, Alex’s journey challenges many common assumptions about what it takes to start a successful company. Is a large team really necessary? Or can resourcefulness and focus on a single standout product bring growth? Alex’s story inspires entrepreneurs to start small, keep things straightforward, and rethink the need for external funding. Her approach is refreshingly practical, proving that anyone can build something meaningful with determination, adaptability, and a willingness to listen to the market.Quotes“Everyone has a use case for Hulken, and I think that’s what makes it so relatable… the product basically markets itself.” (14:22 | Alex Schinasi)“You don’t need the big fancy teams. You don’t need the six-figure hires. You can hire freelance people for projects. And I say this all the time: figure out what you don’t want to do and what you can’t do, and find someone who can do it for you, and you will be paying them less than it would cost you to ‘pay yourself.’ That’s how you grow a big business. That’s how you bootstrap a business… Hulken, it’s only now, and we’re almost at 20 million in revenue, that we’re investing in our website. Not a dime was invested in that website until literally right now.” (18:18 | Lindsay Pinchuk & Alex Schinasi)“It’s funny, there’s that misconception that you need capital to start a company, but it’s actually never been easier to start a company with nothing...  You observed your customers and you made the pivot. In all of these situations, which is so important, you can just get started. The tools are there.” (20:27 | Alex Schinasi & Lindsay Pinchuk)“You somehow find the strength, right? I think that happens a lot as a founder—that things just seem impossible, and you just find it in you somehow and get through it.” (36:11 | Alex Schinasi)“If you overthink, you’re never going to start. Nothing’s ever going to be perfect, and you just have to be okay with that idea.” (38:35 | Alex Schinasi)Connect with Alex Schinasi: Instagram: http://www.instagram.com/alexschinasiGet on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforumThere are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

“Always come back to your North Star. Stay true to your mission, and when you find yourself veering off the path, remind yourself of who you are, what you do, why you do it, and how, and circle back to that original mission of your brand. It is always there to guide you.” This is one of Lindsay Pinchuk’s top takeaways in this episode, pointing out the need for alignment and focus in building a brand that lasts.Lindsay is joined by Lauren Dudley Stephens and Katherine “Kaki” Dudley McGrath, the sister duo behind the direct-to-consumer brand Dudley Stephens. What’s the secret to their success? A mix of family values, sustainable practices, and an unwavering commitment to staying true to their mission—even as their business grows! They share how starting small, fostering genuine connections with their community, and building a grassroots approach to marketing allowed them to expand thoughtfully while staying grounded.Tune in to hear how Dudley Stephens became a brand that’s as beloved for its values as it is for its products, and why sometimes, smaller really is better.Quotes“Marketing is everything, and you need to have a good core product. But how you get your story out there is just as important.” (10:53 | Lauren Dudley Stephens)“If it goes against our North Star, we say no. It kind of goes back to being true to ourselves and staying small and manageable as well. We want to be able to stay the course, and that North Star helps us do that.” (33:14 | Katherine “Kaki” Dudley McGrath)“Bigger is not better, and the grass is not always greener... you have to appreciate what you’ve built, grow steadily, be profitable, and have a nice family business.” (34:31 | Lauren Dudley Stephens)“Learn from the people who know it better than you… It’s a roller coaster and there are going to be downs, but take those—the negatives—and turn them into positives.” (39:55 | Katherine “Kaki” Dudley McGrath)Connect with Lauren Dudley Stephens and Kaki Dudley McGrath:https://www.instagram.com/laurendudleystephens/dudleystephens.comGet on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforumThere are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

“Parents want the best for their children—of course, they do. That was the big ‘aha’ moment for us, where we realized we were onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen,” shares Jessica Rolph, the co-founder and CEO of Lovevery. In this episode, Jessica joins Lindsay Pinchuk to talk about how deeply listening to parents has shaped Lovevery’s approach, from building a direct-to-consumer brand to launching thoughtful, stage-based products like their Play Gym and a new skill-based reading program. What does it take to build a brand that truly serves its customers? For Jessica, it’s all about understanding what parents need at every step of their child’s development.Jessica also opens up about Lovevery’s strategic partnership with Target and how they’ve managed to balance retail presence with their D2C model. How can brands grow while staying connected to their core mission? This episode shows the importance of staying close to your customers while navigating both the online and retail landscapes. It’s a must-listen for anyone interested in building a brand that resonates deeply with their consumers.Quotes“Parents want the best for their children—of course, they do. That was the big ‘aha’ moment and unlock for us, where we realized we were really onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen.” (20:06 | Jessica Rolph)“If there’s one thing I want anyone listening to know about Lovevery, it’s that this is a very human brand, and we really care.” (21:58 | Jessica Rolph)“One of the things we think about is: is there something we can offer that’s truly of service and differentiated? Is there something that no one else is doing that is needed? Those are two really important questions. Is it needed, and is it important? And if nobody else is doing it and we feel we can step in and help, we want to do that.” (28:38 | Jessica Rolph)“If you make something great, you can count on word of mouth, but you can’t count on word of mouth to take you all the way there.” (31:59 | Jessica Rolph)“We are direct-to-consumer because we want to have a direct relationship with parents. So, when somebody buys our product from Amazon, it’s fine...but at our core, we want to be in conversation with families. We want to have that direct relationship, and we want to be there as your child grows.” (32:50 | Jessica Rolph)Connect with Jessica Rolph:http://www.instagram.com/JessicaRolphhttp://www.instagram.com/loveveryGet on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforumGet tickets for Dear FoundHer... on Tour with Sunny + Jenn:https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm