Dear FoundHer...

Niching down is often the move founders resist most, especially when they are already building an audience and seeing traction. In this Dear FoundHer conversation, Lindsay Pinchuk talks with Dr. Amy Robbins, host of the Life, Death & the Space Between podcast, about how niching down became the turning point in her business. What started as a passion project evolved into a focused, revenue-generating offer once she stopped trying to serve everyone and began speaking directly to one specific group.Dr. Amy Robbins spent years building an audience through her show and growing her visibility in the spiritual space. The credibility was there, but the next step was unclear. Through a series of intentional career pivots, she recognized that therapists were asking for structured training in spiritually informed therapy. Niching down allowed her to create a continuing education program that strengthened her professional credibility and made her offer practical and professionally valuable.This conversation also explores the internal shifts behind the strategy. After experiencing exhaustion in private practice, she stepped back to create space for clearer decision-making and a path toward growth without burnout. If you are a founder with momentum but no defined direction, this episode offers a great example of how niching down can sharpen your message, simplify your marketing, and create sustainable growth built on focus rather than volume.Episode Breakdown:00:00 Dear FoundHer From the Forum and Dr. Amy Robbins’ Founder Story01:24 From Private Practice to Spirituality and Building a Podcast Platform02:38 Turning a Podcast Into a Business Without Taking More Therapy Clients06:53 Taking a Sabbatical to Create Clarity and Build the Right Offer09:47 Pivoting From B2C to B2B With Spiritually Informed Therapy Training11:19 Using Continuing Education Credits to Drive Course Demand14:02 Building a Therapist Community and a B2B2C Referral Model22:10 Leveraging Podcast Guests for Partnerships and Business Growth27:21 Mindset, Comparison, and Staying Focused on Your Own Growth PathConnect with Dr. Amy Robbins:Follow Dr. Amy on InstagramListen to Life, Death & The Space Between with Dr. Amy RobbinsSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm

For simple actionable tips to grow your business, subscribe to The FoundHer Files Attention from the media can change the trajectory of a brand, but it is rarely the full story. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Elyce Arons to talk about what getting press really did for her business and how it influenced long term growth. If you are focused on founder visibility and questioning how getting press translates into revenue, this conversation offers valuable insight.Elyce shares one of the most grounded real founder stories about building Kate Spade and later launching Frances Valentine. She shares stories of meeting Katie in college, how the business really started in Katie and Andy’s loft, and how getting press created credibility and momentum for the handbag company, especially in a pre-social media era.  Elyce explains that disciplined execution turned that visibility into demand. Publicity can spark interest, but managing rapid growth is what determines whether a company can sustain it.They also discuss scaling responsibly when cash flow is tight and every decision carries so much weight. Elyce reflects on motherhood and entrepreneurship and how her priorities evolved as her business grew. This episode is for founders who want stronger visibility, are navigating expansion, or are thinking carefully about how to build something that lasts well beyond early recognition.Episode Breakdown:00:01 Elyce Arons On Building Kate Spade And Starting Over With Frances Valentine02:03 From Kansas To New York: The Friendship That Started It All10:27 The Small Branding Choice That Made Kate Spade Instantly Recognizable12:44 Getting Press Before Social Media: Editorial Coverage As A Growth Engine16:57 Managing Rapid Growth And The Decision To Sell Kate Spade20:22 Motherhood And Entrepreneurship After Exit: Identity And Chapter Two25:05 Leading Frances Valentine Through Loss And Protecting Katie’s Legacy41:29 3 Lessons For Women Founders On Experience, Funding, And Trusting Your GutConnect with Elyce Arons:Follow Elyce on InstagramFollow Frances Valentine on InstagramFoundHer Faves:Varley Wide Leg PantsPetite Plume Pajama SetMidi Health Daily Fiber+CreatineMenopause Survival KitThe MenopsychologistUpskill DevelopmentalJoin our online networking community: Dear FoundHer Forum Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm

Most Female Founders who are starting a business for the first time only think about legal support when something goes wrong. Leslee Cohen, founder of AllRise Legal Counsel, shares how the right legal guidance can make starting a business safer and less stressful. Drawing on decades of experience advising female founders through fundraising, growth, and exit, Leslee explains why so many first time business owners delay legal decisions and the risk that can create in their businesses.Many legal legal decisions shape a startup from the very beginning, including business structure, equity, co-founders, and long-term protection. Leslee shares how a small shift in how founders talk about their business can open doors and why legal strategy works best when it supports momentum instead of slowing it down.Leslee also reflects on what changed when she became a startup founder herself and rebuilt her firm around flexibility, trust, and accountability without sacrificing quality. If you’re starting a business for the first time and you want legal guidance that feels practical, human, and aligned with real life, this episode offers clarity and a smarter way to think about legal support.Episode Breakdown:00:00 Female Founders Building Businesses For The First Time in the Dear FoundHer Forum01:30 From Diplomacy to Corporate Law and Startup Legal Work  05:45 How One Sentence Changed Her Startup Legal Business  08:50 Building a Flexible Legal Firm for Female Founders  12:08 Networking Strategies That Drive Business Referrals  16:30 Legal Decisions Every New Business Owner Must Make Early  23:26 Redefining Growth and Success as a Legal Founder  29:44 Practical Advice for Women Starting A Business For The First TimeConnect with Leslee Cohen:Follow AllRise Legal on InstagramSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm

Female founders, scaling challenges can test your confidence, especially when you are starting a business for the first time without investors or a clear roadmap. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Tamara Coleman of Bark Bistro to talk about what it takes to keep growing a business when the pressure builds and the answers are not obvious. If you are working through scaling challenges of your own, this conversation will show you a practical path forward.This is one of those real founder stories that focuses on decisions, not hype. Tamara built a $20 million brand through bootstrapping, starting in her kitchen with a $15,000 credit card. She heard “no” from retailers, struggled to get approved on Amazon, and had to rethink her distribution strategy. Instead of quitting, she adjusted and kept moving.For female founders who are starting a business for the first time, this episode offers clarity on what growing a business truly requires. Tamara explains how bootstrapping forced her to understand margins, protect cash flow, and expand at a pace she could sustain. She shares how she managed scaling challenges without losing control of quality or operations.If you are facing scaling challenges and wondering whether you are doing it right, this episode will help you refocus on what really matters. The lessons here are useful, especially for female founders who are growing a business with intention. You will walk away with clearer thinking around margins, momentum, and the discipline required to build something that lasts.Episode Breakdown:00:01 From $15K Credit Card to $20M Bootstrapping Bark Bistro04:30 Retail Rejection and the Strategic Pivot to Amazon10:53 Scaling Operations From Home Kitchen to 25,000 Square Feet14:18 COVID E-Commerce Boom and Rapid Revenue Growth24:22 $20M in Sales, Exit Strategy, and Advice for Female FoundersConnect with Tamara Coleman:Follow Bark Bistro on InstagramVisit the Bark Bistro websiteFollow Tamara Coleman on InstagramConnect with Lindsay:Subscribe to The FoundHer FilesFollow Dear FoundHer on InstagramFoundHer Faves:Tubby Todd Best Face Gel CleanserConnect with Jillian StrausThe Press by NorHuephoric by Judy LeePodcast production and show notes provided by HiveCast.fm

If you care about where retail is headed and how a brick-and-mortar business is getting publicity that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares what actually drives in-store sales and customer loyalty, and why building a strong community around her retail business has been just as important as the products she sells.You’ll hear why daily social media routines can outperform flashy campaigns, how quiet followers often become high-intent buyers, and why removing friction does not have to mean removing people. Ariana breaks down how personal service, honest feedback, and relationship-based selling create a retail experience that feels human and keeps customers coming back.This conversation reframes retail success as something sustainable, repeatable, and deeply human. If you are a woman business owner looking to get publicity, or build a community-driven retail business, this episode delivers practical ideas you can actually use.Episode Breakdown:00:00 Getting Publicity: How Daily Instagram Videos Drive Retail Sales  02:31 The Story Behind a 48-Year Family Retail Business  05:16 Smarter Retail Buying Decisions That Reduce Stress  06:44 Why Human Connection Still Wins in Retail  12:14 Building Consistent Social Media That Converts  16:48 Selling Without E-Commerce Through Personal Shopping  19:27 Choosing Sustainable Growth Over Retail Expansion Connect with Ariana Carps:Follow Rear Ends on InstagramFollow Rear Ends on FacebookSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm

Getting press can feel like a lucky break until you hear how Annabel Love and her co-founder built a repeatable strategy behind it. In this episode of Dear FoundHer, Annabel shares how a dorm room hair-straightener hack became Nori, an eight-figure, profitable brand now sold nationwide at Target. This is a must-listen for women founders who want a clearer playbook for building visibility, earning trust, and turning attention into revenue.Annabel walks Lindsay through the early, scrappy days of the company, including customer discovery in the real world, focus groups, and building a product with zero hardware background. You’ll hear what it took to go from idea to manufacturing, then into a go-to-market plan that included Meta ads, influencer partnerships, and getting press that actually moved product. Annabel breaks down how they approached press opportunities like Oprah’s Favorite Things and The Today Show, plus how they repurposed those wins across paid ads, their website, and customer acquisition.This conversation also covers growing an audience before launch, choosing the right agency partners, and why a lean team can be an advantage when managing rapid growth. Annabel shares how Nori expanded from DTC into retailers like Nordstrom, Bloomingdale’s, and Target, and what changed operationally once mass retail entered the picture. If you are one of the many female entrepreneurs trying to scale without burning cash or building a bloated org chart, you will walk away with concrete lessons you can apply right away.Episode Breakdown:00:01 Nori Founder Story: From Dorm Room Idea to Eight-Figure Brand03:24 Launching a Hardware Startup Without Engineering Experience07:05 Customer Research and Product Validation Strategy09:32 Direct-to-Consumer Go-To-Market Plan11:54 Meta Ads, Influencer Marketing, and Getting Press13:52 Retail Expansion: Nordstrom, Bloomingdale’s, and Target16:10 Fundraising and Profitability in a Consumer Brand22:18 Scaling to $20 Million With a Lean Team28:46 The Today Show Impact on Sales Growth31:14 Advice for Women Starting a BusinessConnect with Annabel Love:Follow Annabel Love on InstagramFollow Nori on InstagramSubscribe to The Foundher Files: http://foundherfiles.substack.comFollow Dear FoundHer... on Instagram http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm