Dear Digi

JT from the City Girls has been a recurring face for Poster Girl which feels very on brand for her, and it is becoming evident that she belongs in the niche high-fashion spaces. JT is a City Girl through and through, but over the past year or so it seems as though her individual aesthetic and imagery is branching away into a more alternative route, and our Editorial & Social Executive Rukiat shares her opinion on why she believes JT has potential to become a huge fashion IT Girl. Have a listen!

Memes are a part of everyday social life, so much so that Idil Gilip founded the Meme Studies Research Network to bring together scholars and academics who dedicate their time to researching memes. In this episode of Dear Digi, Idil shares with us her favourite memes at the moment and what makes them so special. Oh, and we also did an interview with Idil which you should check out here. Enjoy! 💕

Is Gen Alpha’s humour à la ‘skibidi toilets’ an early indicator of the generational shift between them and Gen Z? Chelle, known as @thehannahmichelle on TikTok, made a viral video about how Gen Alpha are already making their own memes, signalling a transition to cringe generation for Gen Z. ‘Skibidi toilets’ are an enigma for everybody else except the young ones and in this episode Hannah shares her musings about the changes we are currently witnessing. Have a listen!

Barbie is currently all the rage and one of the words that keeps popping up is Girlhood. Multiple women online are sharing why Barbie made them cry, reminisce and question what girlhood means to them. So we called upon our Global Strategist Rachel Lee, to share exactly what triggered such emotions within her. Listen for more!

We called upon our very own Creative Digital Strategist Jordan to share his thoughts on Twitter’s rebrand to X and why it doesn’t seem to be working. From “X” being heavily associated with porn, to what seemed to be a very rushed logo design, it really feels like we are witnessing the downfall of one of the internet's most beloved social networking sites — have a listen!

We’ve been thinking a lot about cute and hyper feminine aesthetics on the ‘net, even recently releasing a report called The Cult of Cute, where we track the history of cuteness on the web and how its subsets such as kawaii culture and coquette are breaking the code of corporate internet. In this episode of Dear Digi, Rukiat delves into how customisation wasn’t just reserved for the girls who loved cute and glittery things — everybody was doing it, and how the return of customisation could present a multitude of opportunities for both businesses and internet users. Enjoy! 💕