Dear Digi

No longer is Pinterest just for the Millennial mums curating inspo boards for their nursery room or manifesting their dream homes through vision boards — Pinterest has also become a beloved fave of Gen Z, and as an aesthetics-obsessed generation, the app has become a place where they seek their regular fix of all the ‘cores’ the internet has to offer. In this episode of Dear Digi, our Design Strategist Deanna talks about what makes Pinterest so appealing to the zeitgeist, and where it could potentially be heading!

JT from the City Girls has been a recurring face for Poster Girl which feels very on brand for her, and it is becoming evident that she belongs in the niche high-fashion spaces. JT is a City Girl through and through, but over the past year or so it seems as though her individual aesthetic and imagery is branching away into a more alternative route, and our Editorial & Social Executive Rukiat shares her opinion on why she believes JT has potential to become a huge fashion IT Girl. Have a listen!

Memes are a part of everyday social life, so much so that Idil Gilip founded the Meme Studies Research Network to bring together scholars and academics who dedicate their time to researching memes. In this episode of Dear Digi, Idil shares with us her favourite memes at the moment and what makes them so special. Oh, and we also did an interview with Idil which you should check out here. Enjoy! 💕

Is Gen Alpha’s humour à la ‘skibidi toilets’ an early indicator of the generational shift between them and Gen Z? Chelle, known as @thehannahmichelle on TikTok, made a viral video about how Gen Alpha are already making their own memes, signalling a transition to cringe generation for Gen Z. ‘Skibidi toilets’ are an enigma for everybody else except the young ones and in this episode Hannah shares her musings about the changes we are currently witnessing. Have a listen!

Barbie is currently all the rage and one of the words that keeps popping up is Girlhood. Multiple women online are sharing why Barbie made them cry, reminisce and question what girlhood means to them. So we called upon our Global Strategist Rachel Lee, to share exactly what triggered such emotions within her. Listen for more!

We called upon our very own Creative Digital Strategist Jordan to share his thoughts on Twitter’s rebrand to X and why it doesn’t seem to be working. From “X” being heavily associated with porn, to what seemed to be a very rushed logo design, it really feels like we are witnessing the downfall of one of the internet's most beloved social networking sites — have a listen!

An unreleased song by Future called Red Leather plays while numerous men on Tiktok showcase the various products that they use for daily grooming and upkeep. In the comments women are singing songs of praises or referring to this trend as attractive. A far cry from the berating men received months earlier for not washing their derrières!The gender debate around personal hygiene is a complex one that many sex educators + sex positive feminists have been speaking about for years, due to the fact that societal expectations placed on women when it comes to personal hygiene in comparison to men are vastly different!In this episode of Dear Digi, Sex Educator and award-winning Author Shakira Scott aka Scotty Unfamous shares her thoughts on the recent viral phenomenon.

On this pilot episode, our Editorial & Social Exec Rukiat shares her thoughts on Rat Girl Summer, a term coined by creator Lola Okola, which went viral on TikTok.Rat Girl Summer as Lola puts it refers to women actively going outside, eating their snacks and showing up in random places – with only two days indoors allowed per week. She also lists four rules for Rat Girl Summer: 1. going outside, 2. eating and ENJOYING eating, 3. killing the cringe and 4. NO OVERTHINKING.It's a fun, bucket list approach to summer 2023 but one that is not filled with societal pressure such as dieting, going on crazy expensive holidays or glowing up – any girl can do it and that's what makes it aspirational!