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How to Blow Up a Client Brief with PlayLab, Inc.
47:08|Archie Lee Coates IV is the co-founder of PLAYLAB, INC., an extremely multidisciplinary creative studio “with no focus.” They’ve worked with a range of clients, including Virgil Abloh, American Express, and Post Malone. We discuss the lost art of pranks, Charles Eames, Archie’s upcoming studio album, why you can’t focus too much on data and metrics, swimming in the East River, Ernest Shackleton’s hiring filter still holds, and a very simple filter for work: “is this something we want to do?”
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Hawk Tuah Girl and the Next Phase of Viral Social Fame
31:17|As Haliey Welch, aka Hawk Tuah Girl, gets her own relationship advice podcast on Jake Paul's network, the crew discusses how the virally famous are rewriting the playbook to capitalize on their moment in the spotlight. People like Welch, Jools Lebron ("very demure, very mindful") and Big Justice are outmaneuvering traditional industry players by brokering their own deals and monetizing on their catchphrases long before a CAA or UTA even reaches out for representation. Enter: the next phase of viral fame creation.Link in Bio’s Rachel Karten on Why Great Content Flops
44:40|Rachel Karten is a social media consultant and author of the Link in Bio newsletter. Previously, she led the social media team at Bon Appétit and Epicurious. On a rare bicoastal recording, she joins the pod to talk about why we’ve reached peak reactive social content, how teleprompters work, why no one actually wants a chronological feed, and the important work the Utah Department of Transportation is doing.Deez Links Founder Delia Cai on the Power of Hate Reads
54:07|Delia Cai is a New York-based writer, editor and author of Deez Links. You may know her as the mind behind the outstanding “Hate Read” pop-up newsletter. She’s held stints at BuzzFeed and Vanity Fair, and published her debut novel Central Places last year. She joins the pod to talk about digital etiquette, the power of a good format, why everyone needs to go see Twisters in 4DX and why people who talk about replacing art with AI art should go to jail.Gymnasium’s Adam Faze Makes Appointment TV for the Next Generation
43:02|Adam Faze is the co-founder and “Head Coach” of Gymnasium: the production company behind “Boy Room”, “Bodega Run”, and “Clockwork Dynasty.” From the highlight reel: finding next-gen talent, he thinks “TikTok is the most powerful cultural tool on earth” (and is unapologetic about his screen time), “viral” is meaningless, enough with the tiny mics, why Quibi failed.4. Breakfast Epiphanies: These Are Our Cannesfessions
21:25||Season 2, Ep. 4Eli and Clara rattle off the best-of Cannes Day 4, including a panel from the production designers behind ‘Poor Things,’ a live recording of Brian Morrissey’s “The Rebooting” podcast, and Scott Galloway’s take on Cannes and the state of advertising. Plus, we revisit (and coin) Linda Yapparino.3. Breakfast Epiphanies: Free Speech, Mama
16:35||Season 2, Ep. 3Eli and Clara recap bold fits and even bolder proclamations about X’s future. Plus, is Cannes ready to get real about cultural mid-iocrity?