Creatokia: Blockchain for Publishers


How to develop a successful PR strategy for your NFT project

Season 2, Ep. 16

With Peter Bowles we welcome a public relations expert with over 20 years of experience, who has worked for companies like Microsoft, Nintendo, Google or Apple. Only recently he founded “Heist PR”, an agency specialized in Web3 and crypto topics. With “nft.arts” and “The Satoshi Collection” he has launched some fascinating NFT projects. His goal is to bridge the gap between the traditional art world and the emerging crypto art, helping people better understand what NFTs are and what makes them so special. He also provides us with a useful method for planning PR strategies and gives an assessment of how NFTs might develop in the future.

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Links to the discussed projects:

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How NFTs are influencing the art world – between fractionalization and sustainability

Season 2, Ep. 15
We are very happy to welcome Anna Graf in this week’s episode. Anna is Director of NFT at the platform MISA.ART which has grown out of the renowned and Berlin based “König Galerie”. We learn about how that project has started and the vision she now pursues. We touch a whole lot of highly interesting topics such as the concept of fractionalized ownership or the controversial sustainability discourse which we get an interesting perspective on. Furthermore, we learn how artists are discovering NFT as a new form of expression for themselves, and about an inspiring project by Jonas Burgert who is using NFT art as a means of organizing and providing concrete humanitarian aid to war refugees from Ukraine. As always, we wrap it up with some very useful advice for publishers who are working on their own NFT strategy. Links to the discussed projects:Check out The goal is to identify the needs of Ukrainian people in distress and provide assistance as quickly as possible.“Beisein” by Jonas Burgert:“Sweet Sweet Cherry Pink” by Robert Janitz: Follow Anna and her work at MISA.ART and König Galerie: Twitter@the_annagraf: Websites: