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Creative CEO | The Business Podcast For Artists
Launching a Product in Your Art Business
In this episode, I dive into the steps that I took to launch my first homeware products the same year that I was taking care of a newborn and working a part time job. With the benefit of hindsight, I discuss what worked and didn't work for me as well as my advice around keywords, SEO, marketing strategies and story telling.
To view homeware Mystery Boxes, please visit: https://georgieturnerartist.co.uk/collections/mystery-box
Resources mentioned in this episode:
Nudge Podcast, hosted by Phill Agnew https://podcasts.apple.com/gb/podcast/nudge/id1457621005
The Social Strategist, hosted by Michelle Gifford https://podcasts.apple.com/gb/podcast/the-social-strategist-with-michelle-gifford/id1440084675
Hubspot marketing software https://www.hubspot.com/
'Sell me this pen' scene in Wolf of Wall Street - I definitely got my scenes mixed up and the scene in which the pen is sold with the right strategy involves too many swearwords to share for a non explicit podcast! But it is worth putting 'sell me this pen' into YouTube and checking out that scene in the diner.
Find me on socials:
Question for the podcast? Please email me: georgie@georgieturnerartist.co.uk
Tell me about yourself! Fill in this quick form: https://forms.gle/BSn2KZJg7bfL6v3e6
For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo
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17. Simple SEO Hacks So People Can Find You
17:37||Season 2, Ep. 17This week I talk about SEO (search engine optimisation) for both social media and your website. It's not good enough to reply on viral content or shares from your audience, we can't control that! But we can control what we write and finding the right keywords and search terms your customers use is an excellent way of helping people find your work. If they can't find you, they can't buy!
16. Easy Ways To Let Your Art Sell Itself
18:34||Season 2, Ep. 16This week's episode is all about content marketing and how to subconsciously market your art in your content. I talk about really easy ways you can start to get future buyers thinking about your art and build trust through your content.
15. Strategies For Marketing Your Art
16:29||Season 2, Ep. 15I am starting a mini series all about marketing for artists, an idea that came from one of my listener's on the survey I posted. In this episode, I discuss what marketing actually is and the components that go into marketing, as well as how you can figure out the foundations to build your marketing strategy on.Please download this episode, I will love you forever!To complete the listener survey, follow this link: https://docs.google.com/forms/d/e/1FAIpQLSe0NspICF2_zMx_fClJZUuCgXkSkXMmfe7UrDYVUKcLJ9xmlQ/viewform?usp=sharing&ouid=105188953166967125650
14. I Want To Hear From YOU
06:54||Season 2, Ep. 14I would love to hear from you! Please complete my listener survey, so I can start creating the best episodes for you: https://forms.gle/BSn2KZJg7bfL6v3e6
13. Listen To This If You're Struggling To Book In Clients
34:10||Season 2, Ep. 13Another episode about getting clients booked in, but this time really focussing on language:how to respond to DM's (as well as organising your enquiries)how to use scarcity languagewhat language you can use in your emails that uses social proofcontent ideas for showing your processesflexible payment options that can encourage bookingsusing softer, less directive language in your emails that shows urgency without putting people offAnd a great question about what admin should be prioritised when you first set up your art business!If you want to get set up on GoCardless, here is the link: https://manage.gocardless.com/refer/gb/georgie/ndpzmgThank you so much for listening!Georgie x
12. Easily Distracted? Use This Free App - It's Changed My Life!
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11. How To QUIT And Become A Full Time Artist
39:32||Season 2, Ep. 11If your goal one day is to quit the employment you are in and dive into running an art business full time, this is the episode for you. I talk about what I would do if this was my goal for the year and give useful advice on maximising profits from one piece of art, getting your finances straight and how to deal with the pressure of making money from art.Questions From The CreativesThis is YOUR space to submit questions regarding your business and they will be answered on the podcast. Submit your question to: georgie@georgieturnerartist.co.uk with the subject title Creative CEO. Artists will remain anonymous if that is their wish