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Creative CEO | The Business Podcast For Artists
Strategies For Marketing Your Art
Season 2, Ep. 15
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I am starting a mini series all about marketing for artists, an idea that came from one of my listener's on the survey I posted. In this episode, I discuss what marketing actually is and the components that go into marketing, as well as how you can figure out the foundations to build your marketing strategy on.
Please download this episode, I will love you forever!
To complete the listener survey, follow this link: https://docs.google.com/forms/d/e/1FAIpQLSe0NspICF2_zMx_fClJZUuCgXkSkXMmfe7UrDYVUKcLJ9xmlQ/viewform?usp=sharing&ouid=105188953166967125650
Question for the podcast? Please email me: georgie@georgieturnerartist.co.uk
Tell me about yourself! Fill in this quick form: https://forms.gle/BSn2KZJg7bfL6v3e6
For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo
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17:37||Season 2, Ep. 17This week I talk about SEO (search engine optimisation) for both social media and your website. It's not good enough to reply on viral content or shares from your audience, we can't control that! But we can control what we write and finding the right keywords and search terms your customers use is an excellent way of helping people find your work. If they can't find you, they can't buy!16. Easy Ways To Let Your Art Sell Itself
18:34||Season 2, Ep. 16This week's episode is all about content marketing and how to subconsciously market your art in your content. I talk about really easy ways you can start to get future buyers thinking about your art and build trust through your content.14. I Want To Hear From YOU
06:54||Season 2, Ep. 14I would love to hear from you! Please complete my listener survey, so I can start creating the best episodes for you: https://forms.gle/BSn2KZJg7bfL6v3e613. Listen To This If You're Struggling To Book In Clients
34:10||Season 2, Ep. 13Another episode about getting clients booked in, but this time really focussing on language:how to respond to DM's (as well as organising your enquiries)how to use scarcity languagewhat language you can use in your emails that uses social proofcontent ideas for showing your processesflexible payment options that can encourage bookingsusing softer, less directive language in your emails that shows urgency without putting people offAnd a great question about what admin should be prioritised when you first set up your art business!If you want to get set up on GoCardless, here is the link: https://manage.gocardless.com/refer/gb/georgie/ndpzmgThank you so much for listening!Georgie x12. Easily Distracted? Use This Free App - It's Changed My Life!
09:47||Season 2, Ep. 12As an artist, our phones are key to running our business, but they can also be the biggest distraction. I've found a way to keep myself focussed during the times I need to use my phone and a way to stop me from being distracted when I actually need to create. This app has been a game changer and no, it is not endorsed, I just genuinely love it. Setting boundaries episode mentionedApple: https://podcasts.apple.com/gb/podcast/build-the-art-business-of-your-dreams/id1767633935?i=1000744282846Spotify: https://open.spotify.com/episode/3NDdf6MhtrNTUPWNDu2YMm?si=9015fbb598ca425111. How To QUIT And Become A Full Time Artist
39:32||Season 2, Ep. 11If your goal one day is to quit the employment you are in and dive into running an art business full time, this is the episode for you. I talk about what I would do if this was my goal for the year and give useful advice on maximising profits from one piece of art, getting your finances straight and how to deal with the pressure of making money from art.Questions From The CreativesThis is YOUR space to submit questions regarding your business and they will be answered on the podcast. Submit your question to: georgie@georgieturnerartist.co.uk with the subject title Creative CEO. Artists will remain anonymous if that is their wish