Share

Connections, Coffee & Confidence

The three things every entrepreneur needs to be successful

Grab your coffee and let's chat about strategic communications including messaging and content creation. This bite-sized, workshop-style podcast delivers PR and marketing strategies that will help you connect with your c
11/7/2022

She Lost Her Stomach for Content

Season 2, Ep. 11
This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.You're stepping into the unknown when you're walking into the Dark...Other Points of Note:Original Interview with Heather McGregor: play.acast.com/s/connections-coffee-confidence/not-living-the-cookie-cutter-lifeheathermcgregor.ca/Facebook: www.facebook.com/Heather.McGrInstagram: www.instagram.com/quantum.tone/Enjoy the podcast? You'll love my weekly emails - https://www.janicefogarty.com/emaillistOther Resources:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
10/31/2022

5 Easy Ways to Boost Your Biz Without Showing Your Face

Season 2, Ep. 10
We all know we need to promote ourselves and our business. And we all know that some days it's harder than others. Have a listen to five easy ways you can boost your business' profile without showing your face - or even changing out of your jammies - that will have a lasting impact. Most of these can be done in less than 10 minutes so there's no excuse!Also Mentioned:S2E6, Brittany Murphy interview on SEO Marketing: https://shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyCreate Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
10/24/2022

Why You Need to Be Media Literate

Season 2, Ep. 9
Being media literate means understanding how the information you consume influences you. Knowing how media creates influence has two effects: first, you can make better, more informed decisions as a consumer and second, you become a more effective communicator for your business. Have a listen to this episode to learn exactly what to look for and how to use that information in your business.Key Points:Two Reasons to be Media Literate (2:27)What's the Source? (5:25)Lies Spread Faster than Truth: https://www.science.org/doi/10.1126/science.aap (7:06)What's Actually Being Said? (9:11)Confirmation Bias (15:35)Tips to Filter Efficiently (18:34)Also Mentioned:Episode 91: shows.acast.com/connections-coffee-confidence/episodes/take-control-of-your-brandTake Control of Your Brand Guide: www.janicefogarty.com/take-control-of-your-brand-guideStrategic Messaging Workbook: www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
10/17/2022

The Devil is in the Communications Details

Season 2, Ep. 8
You can craft the most brilliant messaging, the most clever reel, the best event ever, but if you’re missing a key detail or several smaller details, then the work becomes less effective and you’re left frustrated and annoyed. This episode is about some of the details you need to consider when creating your communications.Key Points:User Error (4:07)How to Build Relationships (6:10)The Macro and the Micro Implications (8:31)Key Resources:Create Your Social Media Content Strategy - For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossLove the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list:  https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
10/12/2022

Is Social Media a Necessary Evil?

Season 2, Ep. 7
I watched an interview with a content director of a company that drops a new product on IG five days a week and I was struck with two emotions. My first was awe at this strategy as an audience engagement and sales tactic. My second was one of dismay. Because when the average business owner or content creator sees that headline and suddenly social media becomes overwhelming. A small business will look at this and think they can't do that and actually run their business so they can’t do social media, it's not for them. And then they panic because social media is how they reach new customers and the doom loop continues.And none of that is necessarily true. This episode outlines the myths around social media being your business' be-all/end-all for longevity.Key Points: The idea that...being omnipresent on social media doesn’t necessarily benefit you as much as it might the person telling you it will.being omnipresent on social doesn’t serve all business goals.being omnipresent on social doesn’t suit every business’s communications goals or style.you must be on social media all the time doesn’t work for everybody.Also mentioned:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy Living Pintentionally with Ally Davis, Connections, Coffee & Confidence Podcast episode 26 www.goodpods.com/episodes/200398003 Steps to Successful SEO with Brittany Murphy of One Thing Marketing www.goodpods.com/episodes/23893110Social Skills Interview with Market: www.facebook.com/business/news/how-successful-brands-find-customersLove the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo