Share

Connections, Coffee & Confidence

The three things every entrepreneur needs to be successful

Grab your coffee and let's chat about strategic communications including messaging and content creation. This bite-sized, workshop-style podcast delivers PR and marketing strategies that will help you connect with your c
Latest Episode1/17/2023

How to Know When you Need to Hire

Season 2, Ep. 16
Hiring someone can make your business more joyful, more profitable, more easy to run. And sometimes it can soak your profit without creating any extra revenue. And the advice so often is to hire before you're ready - but what does that even mean? How do you know when you're almost ready (and therefore ready)?! This episode looks at six signs you might need to hire someone and three reasons why you should hold off.Key Points:Something essential is slipping (2:12)A defined set of responsibilities have evolved (3:08)You hate it or can't do it (4:39)You're overwhelmed (6:06)You're turning away or not going after new business (7:22)Your long-term plan does not involve day-to-day management (8:48)3 Reasons not to hire (10:08)Get on my weekly email list for curated resources and a deeper insight into the episode topic: www.janicefogarty.com/emaillistStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
1/17/2023

How to Know When you Need to Hire

Season 2, Ep. 16
Hiring someone can make your business more joyful, more profitable, more easy to run. And sometimes it can soak your profit without creating any extra revenue. And the advice so often is to hire before you're ready - but what does that even mean? How do you know when you're almost ready (and therefore ready)?! This episode looks at six signs you might need to hire someone and three reasons why you should hold off.Key Points:Something essential is slipping (2:12)A defined set of responsibilities have evolved (3:08)You hate it or can't do it (4:39)You're overwhelmed (6:06)You're turning away or not going after new business (7:22)Your long-term plan does not involve day-to-day management (8:48)3 Reasons not to hire (10:08)Get on my weekly email list for curated resources and a deeper insight into the episode topic: www.janicefogarty.com/emaillistStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
12/12/2022

8 Trends to Use for an Amazing 2023

Season 2, Ep. 14
A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.Key Points:Keep it Short and Simple (2:38)Use Audio and Video (3:56)Privacy: This is not a trend! (5:40)Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)Influencers (10:37)Personalization (12:21)Exclusivity (14:06)Accessibility (16:47)Bonus: Consistency (18:50)Also mentioned:Nail your messaging: janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossshows.acast.com/connections-coffee-confidence/episodes/avoid-this-scuzzy-email-email-practiseshows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
11/7/2022

She Lost Her Stomach for Content

Season 2, Ep. 11
This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.You're stepping into the unknown when you're walking into the Dark...Other Points of Note:Original Interview with Heather McGregor: play.acast.com/s/connections-coffee-confidence/not-living-the-cookie-cutter-lifeheathermcgregor.ca/Facebook: www.facebook.com/Heather.McGrInstagram: www.instagram.com/quantum.tone/Enjoy the podcast? You'll love my weekly emails - https://www.janicefogarty.com/emaillistOther Resources:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
10/31/2022

5 Easy Ways to Boost Your Biz Without Showing Your Face

Season 2, Ep. 10
We all know we need to promote ourselves and our business. And we all know that some days it's harder than others. Have a listen to five easy ways you can boost your business' profile without showing your face - or even changing out of your jammies - that will have a lasting impact. Most of these can be done in less than 10 minutes so there's no excuse!Also Mentioned:S2E6, Brittany Murphy interview on SEO Marketing: https://shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyCreate Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo