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Chapter and Verse: The Art of Selling Children's Books

From The Bookseller & Rocket


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  • 11. Special Episode: The Power of BookTok

    40:10
    For our season finale, we bring you The Power of BookTok! Recorded live at The Children’s Conference you will hear from Charlotte alongside 3 guests. Author Faridah Àbíké-Íyímídé, TikTok creator Faith Young and campaign manager at Rocket, Georgia Henry. How has TikTok changed the publishing industry? Has it changed the way we buy books and what’s next? For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com 

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  • 10. Maz Evans: Making Readers Laugh When You're Not a Famous Comedian!

    39:50
    This week on the podcast, Charlotte speaks to the brilliant and hilarious author Maz Evans! Find out how Maz became an author and debate our topic of the week - how do you make readers laugh when you're not a famous comedian! Also joined by CEO of Rocket, James Erskine. James has been marketing children's books for more than 10 years across all genres, and brings examples and case studies across children's publishing. For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller: 
https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com
  • 9. Elle McNicoll: Publishing and Neurodiversity

    30:29
    This week Charlotte is joined by Neurodivergent writer, Elle McNicoll. After completing her Masters dissertation on the lack of Own Voices representation for Neurodivergent children, she grew tired of the lack of inclusivity in the industry, and wrote a book herself and that's where her career began. Also on the podcast, marketeer Ella Chapman who works closely with Elle’s publisher, Knights Of. Some very interesting insight on author marketing and book marketing.For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller:https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com 
  • 8. Liz Pichon: Building a Brand From Page to Stage

    52:18
    A wonderful warm welcome to Liz Pichon! Author of the best selling Tom Gates series for 9+ readers, we talk to Liz about her career so far, winning awards and building a brand. Charlotte also talks to Cheyney Smith from Pan Macmillan for our industry insight. Thank you to both for joining us! For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com 
  • 7. Anna James: Magical Middle Grade

    39:50
    This week Charlotte interviews author Anna James, and is joined by Charlotte Halstead from Penguin Random House for our industry insight. We talk all things Middle Grade, a chat about capturing the point of difference, what consumers want and how Instagram users are ‘aging up’. For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com 
  • 6. Faridah Àbíké-Íyímídé: Playing Your Cards Right at Launch

    34:44
    Hello and welcome to episode 6 of Chapter and Verse: The Art of Selling Children’s Books. This week Charlotte is joined by New York Times and IndieBound bestselling author of Ace of Spades, Faridah Abike-Iyimide. Faridah talks about bringing her own experiences into her writing, and discusses her journey to becoming a published author.Joined by Jasveen Bansal from Harper Collins and Georgia Henry from Rocket to add the industry perspective, we talk about how to approach pre and post publication activity and more. For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com 
  • 5. Alice Oseman: All Things YA

    38:44
    This week on the podcast, author Alice Oseman joins Charlotte to talk about her career so far, what’s important to her as a writer and what’s next! With industry insight from Charlie Morris at Pan Macmillan, we discuss how important YA titles are for readers and what to consider when planning the marketing campaign. There's also so much in this episode on the representation of everyone in titles that educate youth audiences, so it's a must listen! For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ!https://twitter.com/thebooksellerhttps://twitter.com/WeAreRocketHQhttps://www.instagram.com/wearerockethq/Produced by youth marketing business Rocket: www.wearerocket.co.ukHosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyrehttps://www.thebookseller.com