Campaign podcast

In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment.In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist. Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve.Further reading:One in six agencies increased number of office days in 2023Is hybrid working killing creativity?Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work daysOmnicom’s John Wren on the future of work, the business and succession plans

Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event.Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack".In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion begins with Sadoun making a joke as he sits down in stage about buying Stagwell, who are projected behind him as a sponsor of the event. "I'm not going to buy them," he said.The question from the audience came from financial analyst and Campaign columnist Ian Whittaker, who asked about the value of creative and how if clients are prepared to pay for it, that could add to the agencies’ share price value.Further reading:Arthur Sadoun: 'I have never won a pitch without a creative idea'Arthur Sadoun on defying doubters, Q2 revenue upgrade, ‘very high’ staff bonus pool and Paris OlympicsPublicis’ mocking ‘taking the BS out of AI’ film goes down badly with agency rivalsM&A rumour mill is buzzing as Publicis pulls ahead of agency packMore from Campaign Live:Adam & Eve/DDB's Richard Brim says industry's creative ‘low point’ is an opportunityAds 'must accurately represent target audience' say Campaign Live panellistsBlack creatives recount 'unapologetic' pushes for industry changeMonzo's AJ Coyne: ‘Creativity is the way to differentiate yourself’NatWest chief design officer: AI makes brands ‘more creative’Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors‘It all comes down to trust’: KFC and Mother on how to create a cult

Is true, and fair, cross-media measurement possible?ISBA launched its cross-media measurement platform Origin into beta trails last month, following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air.In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna Lewis, deputy media editor) are joined by editor Maisie McCabe to discuss what the concerns are for broadcasters, how the industry is reacting and the complications of measuring views on TV vs digital.Hosted by tech editor Lucy Shelley, the team discuss Google and Meta's involvement, why it doesn't include Barb data and who else is also attempting to achieve true cross-media measurement.Further reading:ISBA starts beta trials of Origin cross-media measurement platformMedia360: NatWest CMO criticises broadcaster scepticism of ISBA's OriginAs phase four launches, what do broadcasters think of ISBA’s Origin?First phase of Project Origin testing 'exceeds expectations'Industry shows caution as ISBA's Origin claims proof-of-concept milestoneITV and Channel 4 unite with Sky for TV ad measurement tool CFlight

Last night the great and the glorious in podcasting gathered not around microphones but tables to attend the sold-out British Podcast Awards 2024, presented by Campaign in partnership with Wondery, Audible, Global, Podcast Discovery and YouTube.From Rylan Clark and Scott Mills to Greg James and the Whitehalls, celebs and independent podcasters alike assembled in London to celebrate the best in the business.In this episode, Lucy Shelley, tech editor at Campaign, and Adam Shepherd, editor of the British Podcast Awards, talk through the event, its highlights and winners as well as the bittersweet moments including a moving tribute to late broadcaster and health expert Dr. Michael Mosley, whose podcast Just One Thing won this year’s Hall of Fame award.Backstage at the awards, we chat to some of the winners including The News Agents, YouTube's head of podcasts, and Tortoise Media. We discuss what podcasting brings to news journalism, if a video podcast counts a podcast, and where we're going next for podcasts.Check out the full list of winners – which include The Rest Is Politics and Help I Sexted My Boss – here.This episode includes interviews with:The News Agents hosts Emily Maitlis, Jon Soper and Lewis GoodallYouTube's head of podcasts Sandy WilheimGood Bad Billionaire hosts Simon Jack and Zing TsjengTortoise Media producer Rebecca Moore and voice of the Sensemaker podcast Tomini BabsGossip Gays hosts Danny Beard and DJ Billy AndrewsFurther reading:Should podcasts behave more like social media?UK is trailing behind US in podcast advertising, says Goalhanger founderGuardian in talks to sell The Observer to Tortoise Media

Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops.In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition.Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief.Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine?Further reading:WPP buys New Commercial Arts as founders hit jackpot againWhat does adland think of NCA’s sale to WPP?Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened’WPP merges VMLY&R and Wunderman ThompsonWill advertising agencies survive?Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agencyWPP makes £2.8bn annual loss after Covid hits value of agenciesWPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cutsMaurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully’

"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode.Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this August.After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney – have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask: What do brands lose by not having X on their plan?This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign.Read more about what was discussed in this episode:'We can’t see brands ever returning': agency leaders on advertising with X'Now it is war': Elon Musk’s X sues advertisers over alleged ‘illegal boycott’Consultants call GARM antitrust lawsuit ‘disaster’ for XElon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselvesX officially allows ‘consensually produced’ adult contentX/Twitter one year on: Site traffic is up 22.3%Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuitIBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

"Language is everything" in advertising, particularly for the Paralympics.Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They’re not playing games” left messages on social media from the Paris Paralympic 2024 athletes saying “I won’t be participating at the Paris 2024 Paralympic Games” to then reveal that they will be "competing".This year's advertising sees a movement to correctly represent the athletic and sporting champions in the Paralympics games, kicking the "well-meant bullshit" out of its vocabulary.Going behind the scenes of these campaigns and discussing what has changed in the media for the Paris 2024 Paralympics, we speak to:Lynsey Atkin, outgoing executive creative director of Channel 4’s in-house agency 4Creative;Tom Ghiden, managing director of Joan London;Craig Spence, chief brand and communications officer at the IPCThis episode was hosted by Campaign's tech editor Lucy Shelley.Further reading:Why brands need to stop talking about ‘overcoming’ disabilitiesParalympians challenge perceptions in campaign ahead of Paris GamesChannel 4 cuts the ‘well-meant bullshit’ in 2024 Paralympic campaignPick of the Week: Channel 4 takes home gold in 2024 Paralympic campaignOrange “When you love sport, you love sport” by Publicis ConseilParalympics 2024 round-up: watch the adsChannel 4 in Paralympic ads deal with TikTok

Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it.Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands. Yet, despite being one of the world’s most popular entertainment channels, it's still one of the least understood by advertisers.In this special podcast, Campaign’s tech editor Lucy Shelley talks with Claire Nance, head of global gaming business success strategy for Activision Blizzard Media, the media arm of gaming giant Activision Blizzard which owns Candy Crush Saga, Call of Duty and World of Warcraft.Their wide-ranging conversation includes: debunking popular gaming myths, best practices for effectively reaching players, and the in-game measurements you should be paying attention to.If you want to up your ad game - listen in.This podcast episode is sponsored by Activision Blizzard Media