Share

cover art for School Reports 2024 special

Campaign podcast

School Reports 2024 special

Season 3, Ep. 203

Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports.


They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions, plus why some agencies only received a provisional mark.


We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features: how to deal with the loss of a major client, and the ways agencies can grow their workforce sustainably.


Further reading:

School Reports 2024: A-Z

School Reports 2024: Economic headwinds slow agency billings growth

School Reports 2024: One step forward, two steps back for diversity

Now takes ‘heart-breaking’ decision to close after 13 years


More episodes

View all episodes

  • 219. Cannes Daily Global Podcast ep. 1: Awards preview & new humour category

    31:54
    As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are again taking part in a daily podcast during the five-day festival.In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.Each of these shows will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties.Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here.More:'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Cannes Contenders: The V&ACannes Contenders: McDonald'sCannes Contenders: Channel 4Find all of Campaign's Cannes Lions coverage in one place here
  • 218. Campaign podcast: Cannes preview

    17:00
    Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity.The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site.Chat then turns to favourite memories and experiences of the festival.Further reading:https://www.campaignlive.co.uk/cannes
  • 217. 217: Cannes, MediaMonks, Group M and Euros

    11:32
    Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly?
  • 216. Campaign Podcast: Best Places to Work special

    20:38
    Campaign's premium content editor Nicola Merrifield is joined by the four companies that won in their category for company size in the annual Best Places to Work scheme.On this episode of the podcast we hear from Bath-based digital agency Bind Media, which ranked first among boutique workplaces, plus adtech companies Mobsta and Blis – which came top in the small and large categories – and ad agency RPM, winning in the medium group.The guests cover everything from staff feedback to moving office, plus their approach to managing employees' workload. Further reading:Meet the winners of Campaign's Best Places to Work 2024 Top five boutique companiesTop five small companies Top five medium companiesTop five large companies Best Places to Work: how mentally healthy workforces winBest Places to Work: Employees pinpoint where their bosses succeed
  • 215. News: L'Oréal switches media agency | Natalie Cummins | Deepfakes and AI

    19:43
    Campaign's editorial team takes you behind the week's biggest headlines, with the views from our news desks. Hosted by tech editor Lucy Shelley, media editor Beau Jackson and reporter Charlotte Rawlings discuss all things media and creativity.We delve into the breaking news of Natalie Cummins leaving Zenith UK and the speculation surrounding the rival agency she'll go to next. Plus, Jackson explains the leadership shuffle that Cummins has left in her wake as Sannah Rogers and Jon Stevens, managing directors of Zenith UK, have stepped up to lead the agency following her departure.In other breaking news, a very popular story closed the month with L'Oréal UK and Ireland switching its £220m media account to a new agency.Covering creativity, Rawlings talks through Leo Burnett's first work for Vodafone UK after the hotly contested pitch last year.Plus, we talk through the beginning of Pride Month with a black and white campaign from Pride in London and Jackson goes head-to-head with AI in light of adland's response to Mark Read's deepfake debacle.Further reading:Total Media acquired by Serviceplan Group’s MediaplusMediaSense to acquire PwC UK teamAd industry bodies criticise Edinburgh OOH banBBH opens applications for next Barn cohortSupercell signs up Chris Hemsworth and Christina Ricci for star-studded ads
  • 214. 'My experience wasn't great': The inclusivity struggle at Cannes

    34:28
    Ahead of this year’s Cannes Lions festival of creativity, media editor Beau Jackson and senior media reporter Shauna Lewis are joined by Michelle Sarpong of the7stars and Charlene Williams from Pearl & Dean.Speaking of attending the festival in 2022 and 2023, Sarpong and Williams discuss personal experiences of prejudice, exploring the challenge of inclusivity at the festival and in advertising as a whole. Themes of tokenism, siloing and the importance of growing diverse spaces and allyship are covered with their hopes for how the festival continues to evolve, improving its access and opportunity.Further reading:Did Cannes live up to your hope of a more inclusive festival?#CannesForAll returns to take two cohorts of diverse talent to Cannes LionsLet's design Cannes for inclusionCannes is upping its accessibility accommodations — but there’s more to be done
  • 213. Risk and innovation: On the ground Media 360

    47:13
    For Campaigns 21st Media 360 event, adland descended on Brighton's waterfront at The Grand Hotel for two days to learn how to take risks and reap the rewards in media and advertising.Fresh Air, the production partner on stage at Media 360, has asked speakers and members of the audience for their hot takes and top tips from event.This episode is hosted by Michaela Hallam and produced by Clara Kavanagh and Neil Cowling of Fresh Air. Guests featured include:Maisie McCabe and Gideon Spanier from Campaign UKJeremy Kanter from Fever Tree,Zoe Harris from On the Beach,Samuel Hunt from Lloyds,Clare Chapman from EssenceMediacomX,Dan Daly from Halfords,Gabriella Neudecker from Easyjet,Neil Harrison from VirginMediaO2,Arjoon Bose of General Mills,Dan Geneen from The British Heart Foundation,Alice Tendler from OVO,Elliott Millard from Wavemaker,Helen Saul from Shelter,Susanne Nowak from Mondelez andSam McAllister, one of our key-note speakers. We also catch up with our two hosts of the conference, Natalie Bell from MG OMD and Enyi Nwosu from UM London. 
  • 22. Media Week Podcast: Media360 special - Risks and rewards

    34:13
    In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction. Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9
  • 212. Interview: Election special: Alison Phillips, Camilla Tominey and Pippa Crerar at Media 360

    35:45
    Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July.Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian.The theme of this year's event was risk, and in this session the trio discussed the issues they believe will define the General Election, and consider what our political landscape is likely to look like in its aftermath. They questioned whether Trump really can win in the US again and debate the mounting threats to global security.  Gideon Spanier, Campaign's UK editor-in-chief, introduced the panel with some poignant words on advertisers' dual responsibility: journalism is a great place to advertise because its trusted, but advertisers should also support journalism because it is a civic good.Thank you to Newsworks for helping make this session happen.Campaign's tech editor Lucy Shelley and senior media reporter Shauna Lewis begin the episode with the top takeaway from the event.Further reading:UK is trailing behind US in podcast advertising, says Goalhanger founder