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FutureCasting Through Disruption and Uncertainty
Ep. 16
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In this time of frequent and intense disruption, it’s clear that organizations must be prepared to act nimbly and strategically on any unlikely scenario the future throws their way. Yet while executives have long sought a way to reliably plot the future, traditional forecasting techniques frequently come up short as leaders focus on dealing with immediate crises, fail to spot potential disruptors as they arise, and struggle with linking long-term scenarios to short-term actions.
As the Managing Director and Principal of New Markets Advisors, a boutique consulting firm specializing in innovation opportunities and capabilities, Stephen Wunker and Charlotte Desprat have deep experience in helping companies design distinctive strategies, craft creative business models, and create new ways to compete.
In today's episode of BTG Insights on Demand, Stephen and Charlotte join BTG's Jennifer Napier to discuss their recent working paper, "Navigating Uncertainty with FutureCasting," which lays out a rigorous, four-step process to help organizations better prepare for all types of uncertainty.
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