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Practical ways to market a small business. With Joe Dalton and Stefan Drew

On this episode, Joe Dalton and Stefan Drew talk about practical ways to market a small business.


Stefan has been a marketing professional since before the Internet was invented which means he is steeped in traditional marketing lore. As the Internet evolved so did Stefan’s skills and he is now regularly introduced at conferences, on radio and in the international press as The Marketing Magician.


Stefan’s latest book is How to Market a Restaurant, Coffee Shop, Café, Tea Rooms, Pub and Wine Bar, and was written after he noticed that a similarly named page on his website was getting huge amounts of traffic via Google. So he visited foodie places on three continents, spoke to chefs and diners and wrote the definitive book on the subject.


Stefan’s book is a practical approach to marketing that can be applied, not just to restaurants, but to any business.


All the best

Joe


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