Share

Getting It Wrong To Get It Right
Navigating Insights on AI, Marketing and Personal Growth
In this episode of "Getting It Wrong To Get It Right," host Joe Dalton engages in a compelling conversation with Rich Schefren, a renowned entrepreneur and marketing mastermind. Rich shares his invaluable insights on the intricate relationship between sales and marketing, highlighting the nuances that define a successful business strategy. The discussion delves into Rich's fascinating career journey, from his early days in accounting to pioneering work in hypnosis and copywriting, showcasing his evolution into a dynamic business influencer. Rich candidly discusses his views on creativity, entrepreneurship, and the groundbreaking potential of AI in transforming business practices. Listeners will gain a deeper understanding of why embracing innovation and maintaining personal authenticity are crucial to thriving in today's competitive landscape. Tune in to discover Rich's profound advice for entrepreneurs and his unique perspective on leveraging AI to enhance personal and professional growth.
More episodes
View all episodes

Mastering Sales Justin Michael and Joe Dalton
27:39|Justin Michael and Joe Dalton share insights on mastering sales, the importance of effort, mindset, and practical strategies for success in sales and life.01:08Why do people struggle with sales02:24The effort required to excel in sales04:08The importance of effort and apprenticeship in sales06:10The power of cold calling and outbound strategies08:26The mindset of elite salespeople11:00The paradox of confidence and curiosity13:36The art of listening and building rapport15:20The psychology of self-esteem and internal dialogue17:09The importance of being paranoid and qualifying opportunities19:21Manual sales techniques and the value of discipline22:34The role of internal mindset and self-awareness24:32Inner game and the power of internal focus26:34The importance of continuous testing and effort28:36The influence of mindset and becoming the person you want to be29:52Final thoughts and reaching out to Justin
Global Skills Podcast, The role of trust in complex decision-making,
37:32|I was a guest on the Global Skills podcast hosted by Vanessa Wainwright, where I unpacked the sales craft sales framework, the role of trust in complex decision-making, and why over-automation can damage both businesses and society if it replaces human judgment entirely.Joe DaltonSales strategistSales Craft
Transformation is about making a strategy work effectively with Paul Cotton
40:26|In this conversation, Joe Dalton and Paul Cotton discuss the intricacies of business transformation, emphasizing the importance of aligning people with a clear strategy. He draws parallels between military leadership and corporate management, highlighting the need for clarity, collaboration, and a compelling vision. The discussion also touches on the challenges posed by AI in the workplace, the significance of corporate culture, and the necessity for leaders to navigate change effectively. Throughout the conversation, Cotton shares insights on overcoming blind spots in organizations and the value of learning from mistakes to foster innovation and engagement.Joe DaltonSales expertBreakthrough BrandsSales Craft
Sales, The Detective Approach
42:36|In this conversation, Joe Dalton and Oisin Browne discuss the multifaceted nature of sales, exploring its artistic and scientific elements. They emphasize the importance of detective work in qualifying leads, the passion that drives successful sales, and the power of storytelling in connecting with clients. The discussion also touches on modern sales techniques, the role of AI, and practical advice for aspiring sales professionals. Ultimately, they highlight the evolving landscape of sales and the need for adaptability in strategies.Joe DaltonHelping you sell your high-value solutions,Install a disciplined sales systems that drive predictable revenue growth and operational independence.Sales CraftBreakthrough Brands
Sales teams should approach procurement as partners, not obstacles.
48:33|In this conversation, Richard Beaumont shares his journey from a military career to the world of procurement, emphasizing the importance of problem-solving, relationship-building, and ethical considerations in the procurement process. He distinguishes between procurement and purchasing, highlighting the critical role procurement plays in addressing organizational challenges. The discussion also covers the evolving landscape of procurement, the necessity for transparency in negotiations, and the importance of collaboration between sales and procurement teams.Joe DaltonSales CraftBreakthrough Brandsprocurement,, problem solving, purchasing, supply chain, ethics, negotiation, sales, transparency, collaboration, sales
Human interaction remains irreplaceable in the sales process.
47:24|In this conversation, Joe Dalton and his Art Sobczak discuss the evolution of sales techniques and the importance of mindset, curiosity, and competence in achieving sales success. They explore the challenges salespeople face, such as fear of rejection and the need for continuous improvement. The discussion also touches on modern sales techniques, the role of founders in sales, and the significance of setting clear objectives for sales calls. Ultimately, they emphasize the importance of human interaction in sales and the need to detach from outcomes to foster genuine connections with clients.Joe DaltonSales strategist Breakthrough Brands SalesCraft
Unlocking Your Potential with Jim Britt
45:41|In this engaging conversation, Jim Britt shares his journey from overcoming personal fears to becoming a leading influencer in personal development. He discusses the importance of credibility in today's digital landscape, the impact of early life experiences on core beliefs, and how emotions shape our personal growth. Jim emphasizes the need for self-observation, decision-making, and the power of nurturing our goals while detaching from outcomes. His insights provide valuable guidance for anyone looking to unlock their potential and achieve successjoedalton.ieBreakthrough Brands Sales CraftSales Strategist Complex Sales
Understanding Human Behavior with Hugh Massie
41:47|In this episode, Joe Dalton welcomes Hugh, a former chartered accountant turned behavioral science expert, to discuss the intersection of human behavior. Hugh shares his journey from accounting to wealth management, emphasizing the importance of understanding human behavior in financial decision-making. He highlights how his company, DNA Behavior, aims to help individuals and organizations become more self-aware and financially empowered by leveraging behavioral insights. The conversation delves into the challenges of self-awareness, the impact of leadership on organizational culture, and the role of behavioral data in enhancing client relationships and decision-making processes.joedalton.ie
501. Cultivating a Thriving Workplace Culture with Brandon Stanchock
34:57||Ep. 501In the ever-evolving landscape of the manufacturing industry, workplace culture has emerged as a pivotal factor influencing employee satisfaction and productivity. In a recent podcast featuring Brandon Stanchock, CEO of SWF, the discussion centered around the essence of organizational culture, the balance between employee happiness and productivity, and the importance of adaptability in leadership. In this podcast, we offer insights and practical strategies for fostering a thriving workplace environment.Joe Dalton