Ep 46: How Online Marketing Will Destroy Your Business. Wth Bill Troy
On this week's Episode, I interviewed Bill Troy. Bill is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective.
In his new book CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing.
In CLICKSAND, Bill Troy compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800’s. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen.
Download Excerpt From the Forthcoming Book. Chapter 5: THE DAMAGE. CLICK HERE