Brand Therapist

The Brand Therapy Podcast with Yamilca Rodriguez/ Coming April 21st!

Welcome to the first episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands. In this first episode, I am so excited to be joined by my wonderful friend and client, Torund Bryhn. Torund is a publisher at St. John’s Press, advocate for Carbon Capture and Storage, and strategist at Diotima Strategies. The mission of Torund’s work is to help brilliant leaders and companies become famous for what they do and who they are. She primarily helps writers become bestselling authors and increases awareness of how climate technology can save our planet. Torund and I have a fantastic conversation about how identifying her brand archetype has helped her to apply and embody her brand’s essence in everything she does - increasing both her profits and the impact of her mission. Torund shares what was holding her back from her goals beforehand, what her major breakthrough was, how her brand archetype has transformed her business, and so much more.  Tune in to the first episode of Brand Therapist to learn how brand therapy and knowing her brand archetype has changed Torund’s business for the better! In This Episode You Will Learn:Torund’s explanation of her current brand (4:33)What was holding Torund back from her goals (7:57)About the major breakthrough in Torund’s life and business (11:48)What Torund says is the most important realization from brand therapy (21:36)The incredible effects on Torund’s business after we worked together (27:48) Connect with TorundWebsiteFacebookLinkedIn Let’s Connect!WebsiteLinkedIn

Welcome to the second episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.Today, we are joined by my wonderful client and friend Vincent Cheng, the founder of Heal the Source. His mission is to help people explore their inner selves and master their fears. He’s had an incredible journey that has been marked by a fearless and humble search for his inner self.Vincent and I have an awesome conversation about what motivated him to join the field of psychotherapy. He shares with us his journey to the big realization and the lessons that he learned along that journey. You’ll also hear how he’s able to stay on track and maintain his brand’s principles. This conversation will help you understand the role that fear and shame play in limiting our potential by obscuring our goals. Tune in to the second episode of Brand Therapist to learn how mastering your fear can help you achieve your goals! In This Episode You Will Learn:What motivated Vincent to study psychotherapy (02:19)The description of his brand personality (08:09)Triggers that stopped him from not reaching his goal (11:44)How to stay on the right path (20:19)The lessons he has learned along the way (23:38) Connect with VincentWebsiteFacebookLinkedIn Let’s Connect!WebsiteLinkedIn

Welcome to the third episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.Today, we are joined by my wonderful client and friend Jodi Vetterl, CEO and founder of Beyond the Banks. She’s also a coach, an international speaker, and the author of a real estate investment book, Beyond the Bank. Jodi shares with us what inspired her to leave a corporate job and the impact that had on her. She also shares her experience with using archetypes in personal branding.Jodi and I have an awesome conversation about what inspired her to pursue financial independence and why she’s determined to help others achieve it. You’ll hear about the challenges she’s faced along the way and the lessons learned from them. Additionally, we touch on some exciting things that she’s been working on and what we can expect from her company in the near future. Tune in to the third episode of Brand Therapist and learn how a personal brand can help you achieve your goals. In This Episode You Will Learn:What prompted Jodi to write her book, Beyond the Bank (03:36)What financial independence meant for her (05:17)Her initial exposure to personal branding using archetypes (08:46) How she felt after knowing what her brand was (11:55)The biggest lesson that she has learned in life (16:54) ResourcesBeyond the Banks by Jodi VetterlConnect with JodiWebsiteFacebookLinkedIn Let’s Connect!WebsiteLinkedIn

Gone are the days when a company could just design a logo and a campaign poster, send them to media outlets, and claim they are good at marketing themselves. Even individuals can’t just write a CV listing where they’ve worked and claim it as a personal brand.Social media has completely transformed how we brand and market ourselves as well as our businesses. We now have billions of people on the most popular social media platforms who are ready to engage, criticize, compliment, emulate, or even buy. Basically, the audience is there, but we also have millions of brands fighting for their attention.Today I’m joined by my good friend and author of several social marketing books, Allison Lewis. She helps companies, as well as influencers, get the attention and trust of the right audience. After all, you only make money if your brand can say ‘all eyes on me’ to the target audience. She’ll share with us her personal journey and the importance of selecting the right strategies in social media marketing. Tune in to the fourth episode of Brand Therapist and learn the importance of branding in today’s social media era. In This Episode You Will Learn:What motivated Alisson to start her business (01:44)How fear held her back before she started the business (05:22)The role her mentors played in helping her transition to full-time self-employment (07:36)How the first big collaboration impacted her (08:33)The lessons she learned along the way (12:13) ResourcesThe Business of Blogging and Social Media Influencing by Allison LewisConnect with AllisonWebsiteFacebookLinkedIn Let’s Connect!WebsiteLinkedIn

Being authentic in a world that is determined to put people in boxes and label them is not easy. Some people even laugh at the idea of pursuing what they would really love to do simply because the fears they’ve attached to it make it seem impossible. The first step to genuine and lasting joy is discovering your purpose and pursuing it step by step.That’s not an easy thing to do - it takes courage, patience, and also the right guidance. Once you discover your purpose and align your efforts with it, you’ll unleash talents and abilities that you never knew you had. Today, I’m excited to be joined by my good friend Jennifer Blair. She is a life coach, an author, and the founder of Excavive. She helps her clients reconnect with their passion and/or find their true purpose. She’ll share with us her personal journey, the challenges she’s had to overcome, and the lessons that she has learned along the way.Tune in to the fifth episode of The Brand Therapist and learn the importance of discovering your authentic self. In This Episode You Will Learn:The importance of having a personal brand (07:27)The impact that advertising had on Jennifer’s business (10:19)Fears that held her back while creating the business (14:14)The challenges she faced during the pandemic (18:06)The lessons she has learned along the way (25:24)Connect with JenniferWebsiteFacebookLinkedIn Let’s Connect!WebsiteLinkedIn

The media has done a great deal of damage to the true definition of beauty. It has narrowed it, undressed it, and covered it with strong filters in an effort to make it emulate perfection. True beauty doesn’t need filters and all that, it's about self-love, confidence, and being comfortable with who you are.The good thing is that society is now fighting back by embracing and appreciating authenticity, naturalness, and individuality. Today, I’m joined by my friend Angel Cornelius who is also the CEO and founder of Maison 276 – a beauty products company with a sophisticated collection of premium beauty products created with plant-based, sustainable ingredients. She’s passionate about empowering women to celebrate their own version of beauty.She’ll be sharing with us her personal journey, her inspiration, and the lessons she has learned on her entrepreneurial journey.Tune in to the sixth episode of The Brand Therapist and learn how our guest created a successful business that promotes the celebration of everyone’s version of beauty. In This Episode You Will Learn:The triggers that sometimes hold Angel back (07:01)How mentors helped her navigate the business challenges (11:50)Her first business breakthrough and the impact it had on her (16:56)The biggest challenges she faced in her business (22:41)The lessons she has learned on her entrepreneurial journey (27:13)Connect with Angel:WebsiteFacebookInstagramLinkedIn Let’s Connect!WebsiteLinkedIn

Finding that business or career that you feel passionate about and are willing to keep doing even after failing a couple of times is just life-altering. One way to find that is to give your all to all the opportunities that you grasp. This way, when you let go of some of those opportunities, you won’t live with regrets about what could have been.When you get to your purpose, you’ll find that it's easier to set goals, be patient, be resilient, and be focused. That’s when the habit of giving it your all will propel you to your major breakthroughs.  Today, I’m excited to be joined by my good friend Melissa Rodriguez. She’s the founder of Social Media Relations, a highly diverse, performance-driven digital marketing agency based in Los Angeles, California. In addition to her award-winning agency, she is also on a mission to empower other millennial women to bring their big ideas to fruition with EmpowHer, a monthly live and virtual empowerment series. The socially conscious Latinx CEO also extends her expertise to support small businesses, female-owned companies, and Hispanic markets interested in emerging digital trends with her Mel Rodriguez & Co consultancy.Melissa is a believer in giving her all to the opportunities that come her way. She’ll be sharing with us her life’s journey, the challenges she faced and the lessons learned along the way.Tune in to the fifth episode of The Brand Therapist and learn the importance of giving what you commit to your all. In This Episode You Will Learn:Melissa's childhood experience and what drives her (02:19)Her different moments of fame (07:25)The lessons you learn from failure (10:38)What causes us to hold back and not give 100% (14:07)The challenges she has faced in her business (21:59)The lessons she has learned in life (25:21)Connect with MelissaWebsiteFacebookInstagramLinkedIn Let’s Connect!WebsiteLinkedIn

There is a lot of beauty in this world that we wouldn’t know exists in the absence of art. Art allows us to experience emotions that transcend time and force us to look at the world differently. This is something that the world needs more of and we should seize all opportunities that can lead to more art.But, art is not easy. To get the best out of the aspiring artists, we need committed mentors, organized art programs, and an eager audience.Today, I’m joined by Moira Payne, President of Kentucky College of Art and Design (KyCAD). She is an experienced leader in the art field and is passionate about guiding aspiring artists to fulfill their potential. She’ll share with us her journey and the important lessons that she learned along the way.Tune in to episode 8 of The Brand Therapist and learn how my guest is changing lives through art. In This Episode You Will Learn:The reason she chose academia over being a painter (04:22)Her personal brand and her greatest fear (07:45)The impact that her mentor had on her (10:24)The moment she knew she had become famous (14:49)The lessons she learned along the way (17:15)Connect with Moira:WebsiteLinkedIn Let’s Connect!WebsiteLinkedIn