Brand Therapist

What if I told you the #1 wellness center for canines in California and the largest hydrotherapy facility in the world started as a compassionate and loving gesture?In today's episode, I'm joined by Leslie Gallagher, Founder and CEO of Two Hands Four Paws, a premier animal rehabilitation clinic in Los Angeles. After her beloved boss died, Leslie found herself jobless and stuck with her former employer's paralyzed German Shepherd, who she took with her to save the dog from being euthanized.Throughout this episode, you'll hear how Leslie transformed a loving gesture into a million-dollar business, her obsession with empowering and developing her employees, and her unique approach to business growth. Leslie also talks about her passion for mentoring, the importance of counting on a supportive network, the challenges of balancing supervision and support at the workplace, and much more.Tune into episode 107 of The Brand Therapist and learn more about Leslie's inspiring story of compassion, resilience, brilliant branding, and entrepreneurship.In This Episode, You Will Learn:Leslie's fascinating story of how she started Two Hands Four Paws (4:00)The assistant job that started it all for Leslie (7:40)From a shoehorned pool in a backyard to the largest hydrotherapy facility in the world (11:40)Leslie talks about the difference a supportive network can make (19:10)Leslie talks about her staff's mental health and how she takes care of it (26:50)Connect with Leslie Gallagher:WebsiteInstagramYouTubeFacebookEmail: leslie@twohandsfourpaws.comLet's Connect!WebsiteLinkedIn

Can you think of an acceptable reason why you should quit your dreams?Meet Rochel Marie Lawson, Founder, Multiple Best-selling Author, Podcaster, and the Queen of Feeling Fabulous. From overcoming gender and racial barriers at Silicon Valley to transforming the telecom installation industry to balancing doshas and using Ayurveda's principles to achieve financial wealth, Rochel's entrepreneurial journey is both fascinating and inspiring.Throughout this episode, Rochel talks about Blissful Living 4 You, the company she started to help men and women unlock bliss in all areas of their lives, the "thick skin" she had to develop to endure her entrepreneurial journey, and what kept her motivated to become a "professional student" and getting five degrees.Plus, Rochel explains the importance of prioritizing health and wellness, especially for female entrepreneurs, shares golden nuggets about her experiences in branding, talks about the significance of honoring one's worth, and much more.Tune into episode 106 of The Brand Therapist and learn more about Rochel's intuitive abilities, Ayurveda integration, and mission to create a supportive network that helps people unlock their bliss.In this Episode, You Will Learn:A bit about Rochel's challenges in Silicon Valey (2:20)Founding the first woman-owned telecom company in the US (5:10)Facing gender bias in the construction industry (7:00)About Rochel's intuitive abilities and nursing background (13:20)Integrating Ayurveda to empower women (16:30)About Rochel's mission to empower women across generations (21:40)The importance of wisdom, wealth, and wellness in women's lives (24:50)Connect with Rochel Marie Lawson:WebsiteLinkedInListen to the Blissful Living 4 You Podcast on YouTubeTwitterInstagramPinterestLet's Connect!WebsiteLinkedIn

Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact?Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet.Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more.Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us.In This Episode, You Will Learn:Ian answers what makes Conscious Design special (4:00)Ian shares his thoughts on the concept of circularity (9:50)About industrial designers' role in sustainability (13:20)What are the values that inspired Ian in the first place (18:40)Ian shares lessons learned in his entrepreneurial journey (21:10)Conscious Design and its role as an educational platform (24:50)Connect with Ian Peterman:WebsiteInstagramLinkedInYouTubeTwitterFacebookConscious DesignHaus WebsiteConscious Design PodcastBook: Ian Peterman, Jessica Peterman - Conscious DesignLet's Connect!WebsiteLinkedIn

Being consistent in personal branding is way more than committing to posting regularly on social media. Brands reflect consistency in the quality of their messaging, content, and the value they bring with every single post.In this episode, I'm joined by Marketing Strategist Emani Guy, Founder and CEO of Made New Marketing. After many years working in the legal and consulting industry and not feeling fulfilled, Emani started doing little marketing projects as a side hustle. She found in marketing her true passion and purpose, and less than one year later, gathered the courage, lost her job, took the leap of faith, and started Made New Marketing, becoming a full-time marketing entrepreneur.Throughout this episode, you'll hear about Emani's journey from wanting to become an attorney to starting her own marketing agency and the traits developed during her childhood that fit perfectly into her new role as Founder and CEO. You'll also hear Emani's best advice to make your brand stand out in social media, identify what's working and what isn't, and stand out from the crowd with your digital marketing.Additionally, Emani debunks myths about social media's benefits, potential, and pitfalls, shares three tips to grow your online presence and relevance, explains why consistency is crucial to growing your personal brand, and much more.Tune into episode 103 of The Brand Therapist and discover some of Emani's big-picture perspective ideas for your personal brand.In This Episode, You Will Learn:A bit about Emani's journey into marketing and branding (3:00)Myths and truths about social media and marketing (7:20)My content went viral, now what? (9:00)Emani explains the importance of building an online presence based on values (13:00)Emani talks about her personalized marketing plans (22:10)Three tips to stand out on social media (24:30)Connect with Emani Guy:LinkedInEmail: emani@madenewmarketing.comMade New Marketing InstagramMade New Marketing FacebookLet's Connect!WebsiteLinkedIn

Connecting with one's true purpose is a shortcut for breaking self-imposed barriers and rocket launch accomplishments.In today's episode, the extraordinary Joy Willett joins us to talk about how clairvoyance, NLP, and hypnosis can help you unlock your true potential and skyrocket your personal brand's popularity. Joy is a Transformational Coach, Corporate Trainer, and Mentor. She is also an NLP, Hypnosis, and Time Line Therapy® Trainer, Best-selling Author, and International mastermind retreat Leader.Throughout this episode, you'll hear about the importance of aligning mind, body, and spirit to achieve personal and professional goals, and how NLP and Joy's clairvoyance can help with it. Joy also explains how positive language and visualization techniques can help you transform your life and your personal brand's fate, her experiences with NLP and Time Line Therapy®, and much more.Tune into episode 102 of The Brand Therapist and discover how to connect with your bigger mission and unlock your and your personal brand potential from the inside out.In This Episode, You Will Learn:A bit about Joy's background and journey into NLP, Time Line Therapy®, and Hypnosis (4:10)How can NLP help grow a business (8:20)What is Time Line Therapy® and why it works so fast (13:30)Joy explains what happens behind the scenes when we get hypnotized (22:20)What is matching and mirroring and why do we do that (28:00)Connect with Joy Willett:WebsiteLinkedInInstagramFacebookLet's Connect!WebsiteLinkedIn

Connecting with one's purpose is a transformative experience; it makes everything easier. Meet Chaz Sandifer, the Founder, CEO, and Multipreneur who transformed her and her family’s life simply by betting on herself and staying true to herself.Chaz Sandifer is the Founder and CEO of theNEWmpls, Let Go Let Flow, and Stories Behind the Menu. Applying the same work ethic and principles, and looking at business through the lens of integrity and community made Chaz's entrepreneurial journey a smooth one. Still, her journey was not without sacrifice, resilience, and the strength to bounce back from life's hardest hits.Throughout this episode, you'll hear about Chaz's impressive experience in the health and wellness industry, her background in Marketing and International Business - which gave her the quality touch to take things to the next level - and her remarkable approach to building generational wealth. You'll also hear the wonderful story behind the creation of "Stories Behind the Menu," her thoughts on marketing ourselves and creating solid personal brands, how to transform outside negativity into fuel for growth, and so much more.Tune in to episode 101 of The Brand Therapist and get inspired by Chaz Sandifer's unique approach to personal branding, life, and everything in between.In This Episode, You Will Learn:A bit about Chaz's impressive background (2:40)From an unfulfilling corporate job to entrepreneurship (6:20)Chaz shares her thoughts on building generational wealth (10:10)The amazing story that inspired "Stories Behind the Menu” (15:00)Chaz talks about the challenges encountered at the beginning of her journey (23:30)People can sense when you are giving your work away (27:00)How to transform negativity into fuel for growth (31:00)Connect with Chaz Sandifer:LinkedInInstagramThe NEW MPLSLet Go, Let FlowStories Behind the MenuLet's Connect!WebsiteLinkedIn

Do you know what your sales persona is?People buy from people, so if whatever you sell doesn't resonate with who you are, it'll stand out, and people will see that from miles away.In this episode, I'm joined by Armando Villa to talk about how entrepreneurs can start selling like naturals by relying on authenticity and personalized strategies. Armando is the Founder of StrategicSales.io and is on a mission to instill integrity and empathy in sales, ensuring entrepreneurs long-term impact and success in their industries.Throughout this episode, you'll hear about Armando's unique journey from corporate to entrepreneurship, his desire to make a more significant impact that led to the creation of StrategicSales.io, and how he discovered the sales techniques he used as the pillars for his business. Armando also talks about the Sales Persona quiz which is crucial to creating personalized sales content, and the importance of segmentation.You'll also hear about sales techniques, strategies focused on authenticity and personal branding, lead generation, and more.In This Episode, You Will Learn:About Armando's journey from corporate to entrepreneurship (2:00)Armando talks about the challenges of jumping into entrepreneurship (5:00)Why authenticity is crucial in sales (6:30)How the Sales Persona quiz works (10:10)Building trust and confidence with your clients (15:00)How to simplify the sales process (18:20)Armando shares key strategies for getting more clients (26:50)Connect with Armando Villa:WebsiteLinkedInFacebook Take the Sales Persona quizLet's Connect!WebsiteLinkedIn

Are you aware of how tension can elevate your language, messaging, and sales copy? Tension can create intrigue, capture attention, and make your brand more memorable.In today's solo episode, you’ll learn everything about archetypes and their opposites. Discover how leveraging the tension between contrasting archetypes can transform your messaging, set you apart, and supercharge your brand's influence and growth.We explore the belonging quadrant and understand how the caregiver, the lover, and the girl next door interact with archetypes in the independent quadrant: the explorer, the innocent, and the hero. We also dive deep into the tension produced between the archetypes in the dynamic and stable quadrant, understand how to use each archetype's five value words, and more.Tune in to episode 99 of The Brand Therapist and discover how the subtle art of building tension can elevate your messaging and help your brand rise to the top. In This Episode, You Will Learn:How polarity and tension can help your brand (1:30)Tension in the belonging quadrant. Why does it work? (6:00)About the tension between the hero and the caregiver (8:20)Everything about the tension between dynamic and stable archetypes (10:00)Why is mastering tension between archetypes so crucial? (15:10)Let's Connect!WebsiteLinkedInGet The Brand Therapist WorkbookTake the Quiz to Uncover Your Brand Character