The Death of Demographics. Generating Values-Driven Conversations with David Allison
What if brands stop guessing what their target audiences want? What if there was a way to turn values into a measurable business metric?
In this episode, the brilliant David Allison joins us to talk about Valuegraphics, the method he created to understand how people make decisions based on their values. David is a Speaker, Human Values Expert, Behavioral Scientist, Author, and Founder of the Valuegraphics Project. In his latest book, "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World," David explains why demographics (people's age, gender, income, etc.) and psychographics (preferences, liked content, online behavior, etc.) are ineffective to create a genuine connection with target audiences, and using Valuegraphics to create values-driven marketing strategies is the definitive solution to the inaccuracy of demographic-based profiles.
Throughout this episode, David talks about why values-driven organizations stand out and develop more meaningful connections with their audiences and how Valuegraphics can help brands develop personas with feelings and emotions. You'll also hear about David's purpose, biggest fear, the secret to becoming famous, and more.
Tune in to episode 85 of The Brand Therapist and learn more about the life-changing concept of Valuegraphics.
In This Episode, You Will Learn:
- About David's background and Valuegraphics' origin (3:00)
- David explains how Valuegraphics works (5:30)
- A turtle's funeral and the birth of an entrepreneur and performer (12:50)
- The secret to becoming famous (15:10)
- David talks about his greatest fear (21:20)
- Book: David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
Connect with David:
View all episodes
94. Break Old Narratives and Become the Author of Your Success Story: A Conversation with Karissa Adkins34:30Negative thoughts, self-doubt, and even imposter syndrome are common in the life of an entrepreneur; sooner or later, they'll visit your mind and entertain it for a bit. Yet, you must learn how to address them properly, deal with them, and avoid getting caught in the "I'm not good enough" story, or else you and your business will get stuck forever. In this episode, I'm thrilled to welcome back to the show to the inspiring Karissa Adkins. Karissa is a Global Speaker, three-time best-selling Author, Entrepreneur, and a Coach at heart. She is also the Founder and Queen Maker at Alpha Queen Collective and a revolutionary leader devoted to the empowerment of women across the globe. Karissa helps women achieve personal and professional transformations, break the chains of old narratives, and become authors of their success stories. Throughout our conversation, you'll hear Karissa's rebirth story: from ignoring her coaches and sinking into her self-doubt stories to slapping herself into reality and skyrocketing her coaching career. Karissa talks about the tools that helped her break the six-figure barrier in her coaching business, become more resilient, and build the confidence necessary to master her mental and physical health, career, and personal life. Additionally, Karissa shares five tips to achieve body, alignment, time, mindset, and personal brand mastery, explains how the Courage, Confidence, and Authenticity Blueprint Digital Training can transform lives, and much more. Tune in to episode 94 of The Brand Therapist and discover how to take your coaching business to the next level while flourishing your personal relationships and being healthier than ever, physically and mentally. In This Episode, You Will Learn:How Karisa went from roughly making 10K a year to six figures (3:40)Karissa talks about the physical and mental change she went through (7:50)Getting "there" is easy; the hard part is being consistent (11:20)About the tools that helped Karissa and how she helps other women at Alpha Queen Collective (14:30)What is the Mind, Body, & Business Matrix (21:40)The importance of permitting ourselves to get what we want (29:20)Connect with Karissa:WebsiteInstagramFacebookCTA - Courage, Confidence, and Authenticity Blueprint Digital TrainingWarrior Queens RiseKarissa's linktr.eeLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character
93. How To Get Your Personal Branding On Track15:25We all compete for attention; people's lives are fast-paced and full of commitments, appointments, and meetings, and they have little time to spare. That's why turning your brand into a noticeable, seductive, and appealing piece of the advertising landscape is crucial. Inevitably, the question arises: Do you know how to make your personal brand stand out? In today's solo episode, we cover all the bases on helping your brand cut through the noise, speak its message loudly and clearly, differentiate itself from competitors, and sharpshoot its messaging directly into its superfans' ears. Throughout this episode, you'll learn to identify and understand your brand's essence and use that information to match your brand's identity with your storytelling strategies. You'll also discover the importance of unveiling your brand's archetype, personality traits that define your brand, personal and brand values, voice tone, visual identity integration, and much more. Tune in to episode 93 of The Brand Therapist and discover the secret formula to get your personal branding on track.In This Episode, You Will Learn:Why it is crucial to understand your brand's essence (1:40)How to understand your superfan's mind and why this is crucial (5:00)The advantages of using The Brand Therapist's workbook (7:10)How to ensure your brand's tone of voice is consistently represented across social media platforms (9:20)How to ensure your storytelling strategies are aligned (10:40)The importance of creating tension and differentiating your brand (11:50)Let's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character
92. The Importance of Talent Sourcing for Personal Brands Success with Susan Kamenwa24:23Despite how brilliantly planned our marketing plan might be or how carefully designed our personal brand is, a massive part of getting the results we want depends on those executing the plan. That's why finding and incorporating key talent is crucial. In this episode, Susan Kamenwa joins us from the other side of the pond to discuss talent sourcing, leadership, and her passion for providing solutions. Susan is a qualified Executive Coach, a certified Psychometrist, a leader in her community, and the founder and Managing Director of Adelko Consulting, which specializes in sourcing exceptional talent across the commercial, non-profit, and Multilateral Agency sectors. She holds a master's in Human Resource Development and is pursuing a Ph.D. in Human Resources Development from Jomo Kenyatta University of Agriculture & Technology University, Kenya.Throughout our conversation, Susan talked about her upbringing, the influence her parents and the environment she grew up in had on her, and why she became so passionate about bringing solutions. She shares a beautiful story about her time living in Tanzania, the teachings she got from becoming an entrepreneur in Australia, and how that experience motivated and inspired other Black women to start their businesses and thrive there. Tune into episode 92 of The Brand Therapist and learn more about how talent sourcing can transform your business and enhance your personal brand. In This Episode, You Will Learn:A bit about Susan's Adelko Consulting (2:50)How did her childhood molded and inspired Susan (4:00)What does being friendly mean to Susan (8:10)Susan talks about the time she felt the impact her work had (10:50)How Susan inspired a whole community of Black women in Australia (14:00)Susan shares lessons learned along the path of entrepreneurship (17:20)Connect with Susan:LinkedInAdelko Consulting ServicesLet's Connect!WebsiteLinkedIn
91. The Power of Lifelong Learning in Personal Branding. Insights from Kristin Morris22:41Being constantly evolving is crucial for developing a strong, reliable, and up-to-date personal brand. Our brands are, in many ways, a reflection of who we are, how we portray ourselves, and how we are perceived. The best way to ensure our current version is always our finest is to commit to a lifelong learner type of existence.In this episode, I'm joined by Kristin Morris to talk about personal branding and self-improvement, the kind of mindset needed to get up and try it again a thousand times, and how to develop the tools that'll help us go right through our worst fears. Kristin is a Speaker, Facilitator, Learning and Development Strategist, DEI and Performance Improvement Consultant, and CEO of Genesis Consulting Services, LLC. Throughout this episode, Kristin talks about her greatest fears and how she navigated them, the influence her upbringing had on her entrepreneurial and leadership style, and why being highly adaptable, insightful, and persuasive are crucial qualities in branding. Kristin also discusses her personal brand, what makes it unique, the lessons learned along the way, and much more. Tune into episode 91 of The Brand Therapist and learn how perfecting yourself can significantly impact your brand and business. In This Episode, You Will Learn:A bit about Kristin's brand and how she helps her clients (2:40)How sports influenced Kristin's career and approach to business and life (3:50)How your adaptability, insightfulness, and persuasion can impact your personal brand (8:00)How being a lifelong learner transformed Kristin's career and business (12:30)Kristin shares three lessons learned along the way (16:30)Connect with Kristin:WebsiteLinkedInEmail: email@example.comLet's Connect!WebsiteLinkedIn
90. The Power of Authenticity and Vulnerability in Branding: Insights from Hayley Westoby47:22Some attributes we carry throughout our personal and professional lives are inherently ours; they were put there by whoever was responsible for writing the code of our DNA. Others are acquired, especially during the first years of our lives. What defines our character, our way of seeing the world and connecting with others, is what we do with them. In today's episode, the inspiring Hayley Westoby joins us from Sydney to share her thoughts on how branding and personal experiences intertwine and the crucial role of authenticity, vulnerability, transparency, and healthy leadership in branding. Hayley is a Business Owner, Founder, and Public Speaker, motivated by helping customers before selling them anything. She is the Director and Founder of the pay-as-you-go marketing agency Gambit Collective, which was born to help businesses that felt stuck between the high costs of big agencies and the risk of hiring freelancers. Throughout our conversation, Hayley talks about her childhood and how switching countries every two or three years felt like a burden at the time but ended up being a game-changer in her social skills. Hayley also talks about the weight authenticity has in her business, her leadership style, and the difference between authenticity and transparency.Additionally, Hayley talks about vulnerability, the challenges of growing a business while maintaining a personal touch, the challenges of being an emotional leader who makes rational decisions, and much more.Tune into episode 90 of The Brand Therapist and find out why being authentic and vulnerable can be the best that ever happened to your brand. In This Episode, You Will Learn:A bit about Hayley's business and how Gambit Collective supports its clients (2:30)The role Hayely's childhood played in her professional life (8:00)What making an impact means to Hayley (14:20)The difference between authenticity and transparency (21:30)Why Hayley believes helping her clients comes before selling them anything (29:00)Why Hayley feels the Gambit Collective is an "orphanage" (37:30)Resources Mentioned:Book: Daniel Coleman - Emotional Intelligence: Why It Can Matter More Than IQConnect with Hayley:WebsiteLinkedInInstagramTikTokLet's Connect!WebsiteLinkedIn
89. Community-Driven Entrepreneurship and Legacy Creation with Domonique Jones24:03When an explorer leads a business, you can see their qualities transferred into it. You'll see a brand motivated by new adventures, avoiding repetitions, and constantly seeking cultural enrichment to improve as much as possible. In this episode, Domonique Jones joins us to talk about entrepreneurship, legacy, and self-improvement. Domonique is a multipreneur, is the Executive Director of Partnership in Property Commercial Land Trust (PIPCLT), the owner of a talent management company, Entertainment Promotion Enterprise (EPE), and a trucking company called Next Level Logistics that she co-owns with her husband. She also has a vast background working with non-profits, educating less favored populations on health issues and addictions, assisting children with incarcerated mothers, and providing mentorship and tutoring services in middle schools. Throughout our conversation, you'll hear Domonique's fascinating background story, her multiple interests, and her genuine desire to help others improve their lives. She also talks about why she believes that no amount of money can equal the reward of working on passion projects, how she dealt with her fears, the hard lessons entrepreneurship taught her along the way, and more.Tune into episode 89 of The Brand Therapist and get inspired by Domonique's adventurous instinct and unstoppable will to help others improve their lives.In This Episode, You Will Learn:About Domonique's background and upbringing (4:50)Domonique's fame story (8:10)What's Domonique's personal brand (12:40)Domonique talks about one of the biggest hurdles she overcame (15:00)Three lessons that entrepreneurship taught Domonique (18:00)Connect with Domonique:Email: firstname.lastname@example.orgLinkedInPIPCLT WebsitePIPCLT LinkedInPIPCLT FacebookLet's Connect!WebsiteLinkedIn
88. Case Study: Gary Vee and Marie Forleo's Personal Brands23:47The only brands that succeed are those that tell stories their target audiences can relate to. In personal brands, this translates to authenticity. It is not about trying to be who you think you should be but being who you truly are. You'll not attract fewer people; you'll only attract those genuinely interested in you. In today's solo episode, we get a closer look at Gary Vee and Marie Forleo's personal branding, clinical marketing efforts, and brand positioning, as well as their use of social media. I'll also share nine practical tips that'll help you gain clarity on your personal brand, how you want it to be, look, engage with your audience, and more. Tune in to episode 88 of The Brand Therapist and get the tools you need to make 2024 the best year for your personal brand.In This Episode, You Will Learn:How did Gary Vee start, and what did he do with what he had (1:30)What makes Marie Forleo's brand so spectacular (3:30)Why Marie's B-School is such a great idea (6:10)A bit about Marie's NY Times Best-selling book (8:00)Seven tips to create a solid personal brand (10:40)Two bonus tips (19:20)Let's Connect!WebsiteLinkedIn
87. Transforming Your Business Through Data Analytics with Mariyah Saifuddin21:21Are you using data to grow and nurture your brand? In this episode, I'm joined by Mariyah Saifuddin to talk about her unique approach to data analysis, generating data insights to make accurate business decisions, and how companies can align their teams, enhance focus, and accelerate their growth by leveraging their data. Mariyah is the CEO and Co-founder of Innovative Solution Partners, Speaker, NAWBO Greater Detroit Chapter President, and Enterprising Women Honoree 2022. Innovative Solution Partners, a Michigan-based IT consulting firm, helps clients leverage data analytics using their exclusive FOCUS Methodology.Throughout this episode, you'll hear Mariyah's thoughts on the transformational attributes of data analytics, how working in the family business prepared her for becoming an IT entrepreneur, and the link between our personal brand and how we run our businesses. You'll also hear her eye-opening fame story, the lessons entrepreneurship taught her, and much more. Tune into episode 87 of The Brand Therapist and learn how leveraging your data can help you connect the dots between people, operations, and technology and create powerful teams and growth. In This Episode, You Will Learn:About Innovative Partner Solutions and how they help their clients (2:00)Mariyah's childhood story and how it influenced her career (3:10)About Mariyah's personal brand (6:50)An eye-opening fame story (8:40)Three lessons that marked Mariyah's life (14:20)Connect with Mariyah:LinkedInTwitterEmail: email@example.comVisit Innovative Solution Partners's websiteLet's Connect!WebsiteLinkedIn
86. Unconventional Branding Strategies: A Conversation with Bohdan Paladiichuk25:59In a world where brands' success depends on how good they are at grabbing people's attention, their ideas, products, and technology must be as good as their storytelling abilities and design attractiveness. In this episode, Bohdan Paladiichuk joins us to share his unconventional way of seeing the world and his unique and disruptive thoughts on branding. Bohdan is the CEO and Creative Director at Qream Design Agency and a Branding and UX Geek, passionate about working with emerging technologies, helping people and animals, and getting involved in climate actions to boost healthy progress for present and future generations.Throughout this episode, Bohdan talks about his company and how it helps tech brands highlight their products through appealing storytelling and creative design. You'll also hear about how actively practicing sports influenced and prepared him for entrepreneurial life, the project he was involved in that helped over a million families in Ukraine access food and mental health support, the most significant lessons learned as an entrepreneur, and much more. Tune into episode 86 of The Brand Therapist and learn more about Bohdan's unique branding, storytelling, and product design approach.In This Episode, You Will Learn:About Qream Design Agency and how Bohdan helps tech startups stand out (1:30)How sports prepared Bohdan for entrepreneurship (6:10)Bohdan shares his ideas on the branding ecosystem (12:00)Everything about Bohdan's personal brand (16:50)Three lessons that marked Bohdan's entrepreneurial life (19:40)Connect with Bohdan:LinkedInQream Design Agency WebsiteQream Design Agency InstagramQream Design Agency FacebookTake Qream's quiz to discover yourself and find your way in the worldLet's Connect!WebsiteLinkedIn